Publications

June 2002 (Revised September 2002)
Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States

28 Oct 2008
First Look

First Look: October 28, 2008

(0.74%). Even after controlling for filers' demographic factors and self-revealed savings intent, the likelihood of tax-site savings was 5.5 percentage points higher at treatment sites as compared with control sites. In contrast to the... View Details

Keywords: Martha Lagace

24 Oct 2024
Research & Ideas

With Millions of Workers Juggling Caregiving, Employers Need to Rethink Support

circumstances will change. Their life path affects their productivity and their propensity to quit or to behave in a way that causes you to fire them. Understand the care demographics of your workforce. Make their caregiving lives outside... View Details

Keywords: by Christine Pazzanese, Harvard Gazette

January 2025
Case

Netflix: Takedown Troubles

By: Clayton S. Rose, Tom Quinn and Maxim Pike Harrell

In October 2021, Netflix Co-CEO Ted Sarandos sent an all-staff email addressing backlash to comedian Dave Chappelle’s new stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... View Details

August 1992 (Revised December 1994)
Case

Sexual Harassment, Free Speech or ...?

By: Lynn S. Paine

Presents two brief vignettes about female employees who object to gender discrimination in their work environment. In one case, the manager of a convenience store removes "adult" magazines from the store's shelves because she sees them as damaging to women. In the... View Details

Keywords: Moral Sensibility; Working Conditions; Law; Behavior; Managerial Roles; Crime and Corruption; Groups and Teams; Organizational Culture; Problems and Challenges; Gender

September 2019 (Revised October 2019)
Case

Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill and Eric Mankin

In 2017, Bill Connors, the President of Comcast’s Central Division, launched a startup accelerator in Comcast’s new Atlanta Regional headquarters. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television... View Details

May 2018 (Revised October 2019)
Case

Managing the Future of Work

By: William R. Kerr, Allison Ciechanover and Jeff Huizinga

By 2019, leaders from the public and private sector had become increasingly anxious about how advanced technologies and aging global populations could affect labor markets, workplaces, and workers’ lives. Some analysts forecasted that hundreds of millions of workers... View Details

Keywords: Labor Markets; Workplace; Employment; Technological Innovation; Demographics; Organizational Change and Adaptation; Change Management; Problems and Challenges; Opportunities

2011
Working Paper

Do Not Trash the Incentive! Monetary Incentives and Waste Sorting

By: Alessandro Bucciol, Natalia Montinari and Marco Piovesan

This paper examines whether monetary incentives are an effective tool for increasing domestic waste sorting. We exploit the exogenous variation in the pricing systems experienced during the 1999-2008 decade by the 95 municipalities in the district of Treviso (Italy).... View Details

Keywords: Household; Cost Management; Consumer Behavior; Wastes and Waste Processing; Motivation and Incentives; Public Administration Industry; Italy

Read Now

November 2006 (Revised March 2007)
Case

Liz Claiborne and the New Working Woman

By: Anthony Mayo and Mark Benson

At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Business History; Leadership; Gender; Brands and Branding; Personal Development and Career; Apparel and Accessories Industry

December 2001
Case

Sarah Vickers-Willis: Career Decisions (A)

By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick

Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details

Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups

18 May 2010
First Look

First Look: May 18

Donovan, Nancy Dai, and Justin GinsburghHarvard Business School Case 210-045 The Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product... View Details

Keywords: Martha Lagace

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

Internet you can target the demographics of the segment you're looking for. And there are a variety of mechanisms for identifying them. Q: BMW Films has received a lot of praise. Is this a good example of broadband advertising? A: It's... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

10 Mar 2009
First Look

First Look: March 10, 2009

SSRN Download Counts? Authors: Benjamin Edelman and Ian Larkin Abstract We use a unique database of every SSRN paper download over the course of seven years, along with detailed resume data on a random sample of SSRN authors, to examine the role of View Details

Keywords: Martha Lagace

March 2023 (Revised May 2023)
Case

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)

By: Linda A. Hill and Lydia Begag

It was December 10, 2020, and Ed Bastian, the Chief Executive Officer (CEO) of Delta Air Lines (Delta), had just finished a meeting with Joanne Smith, Executive Vice President and Chief People Officer, and Keyra Lynn Johnson, the Chief Diversity and Inclusion Officer.... View Details

Keywords: Recruitment; Training; Race; Equality and Inequality; Corporate Social Responsibility and Impact; Job Design and Levels; Air Transportation Industry; United States

March 2010 (Revised March 2013)
Teaching Note

Goldman Sachs: The 10,000 Women Initiative (TN)

By: Christopher Marquis, V. Kasturi Rangan and Bobbi Thomason

Teaching Note for [509042]. View Details

Keywords: Programs; Corporate Social Responsibility and Impact; Gender; Networks; Strategy; Partners and Partnerships; Entrepreneurship; Business Education; Philanthropy and Charitable Giving; Banking Industry; Financial Services Industry

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

June 2017 (Revised August 2018)
Supplement

Making Target the Target: Boycotts and Corporate Political Activity (B)

By: Nien-hê Hsieh and Victor Wu

Supplements the (A) Case. View Details