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Show Results For
- All HBS Web
(4,253)
- People (33)
- News (1,346)
- Research (1,731)
- Events (12)
- Multimedia (15)
- Faculty Publications (847)
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- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- July 2011
- Teaching Note
Weber Shandwick: The Client Relationship Leader Program (TN)
By: Robert G. Eccles and Penelope Rossano
Teaching Note for 408077. View Details
- 12 Mar 2013
- First Look
First Look: March 12
of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads becoming an integral part of their... View Details
Keywords: Sean Silverthorne
- 28 Jun 2010
- HBS Case
Cincinnati Children’s Hospital Medical Center
$1.9 million Pursuing Perfection grant from the Robert Wood Johnson Foundation. In addition to funding an improvement-science training program, the grant requires that the hospital undertake improvement projects. Hence, Kotagal develops... View Details
- 17 Jun 2014
- First Look
First Look: June 17
http://pubsonline.informs.org/doi/abs/10.1287/mnsc.2013.1825 August 2013 Academy of Management Journal Relational Pluralism Within and Between Organizations By: Shipilov, Andrew, Ranjay Gulati, Martin Kilduff, Stan Li, and Wenpin Tsai Abstract—Relational pluralism... View Details
Keywords: Sean Silverthorne
- 13 Mar 2018
- First Look
March 13, 2018
historians in recent years, academic research on business groups has, to date, remained within the boundary of emerging markets. The major aim of this volume is to explore the long-term evolution of different varieties of large enterprises in today's View Details
Keywords: Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
together” "By unpacking the costs, you have the opportunity to explain everything you did for the customer in putting that product or service together," says Bhavya Mohan, a Harvard Business School doctoral student in marketing. "When firms View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest... View Details
- 21 Aug 2000
- Research & Ideas
Faculty Research Looks to Latin America
you: more police equals less crime. But there has been no evidence to support that [in previous studies]. "In 1994 there was a terrible terrorist attack on the Jewish community in Buenos Aires. Afterwards, the government placed one... View Details
Keywords: by Martha Lagace
- 07 Jul 2003
- Research & Ideas
The Organizational Model for Open Source
biggest surprise to me was the level of involvement that firms engage in with community forms on software development and standard setting in general. That is, forms that are not government sponsored nor... View Details
Keywords: by Mallory Stark
- 16 Jan 2014
- Research & Ideas
Resolving Patent Disputes that Impede Innovation
In the high-tech industry, it's common practice for a governing body to develop technical standards for any given technology. The goal is to promote widespread adoption and compatibility among various devices. The Bluetooth standard lets... View Details
- 05 Oct 2010
- First Look
First Look: October 5, 2010
http://www.hbs.edu/research/pdf/11-032.pdf Network Effects in Countries' Adoption of IFRS Authors:Karthik Ramanna and Ewa Sletten Abstract If a country's accounting standards represent a political-economic equilibrium, why is that equilibrium for some countries... View Details
Keywords: Sean Silverthorne
- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
about the best location or locations for managerial talent, for instance, they should be aware that reallocating talent is neither costless nor easy. Interpersonal relationships and internal communication networks rise in importance. As... View Details
Keywords: by Martha Lagace
- May 2024
- Case
LinkedIn Corporation, 2024
By: David B. Yoffie, George Gonzalez and Emily Grandjean
By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details
Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale
Yoffie, David B., George Gonzalez, and Emily Grandjean. "LinkedIn Corporation, 2024." Harvard Business School Case 724-484, May 2024.
- 31 Oct 2004
- What Do You Think?
Should the Wisdom of Crowds Influence Our Thinking About Leadership?
take away the need for strong leadership. Without leadership there would be no questions to answer and no problems to solve." John Dmohowski echoed this view in his comment:"I don't believe groups would be as useful in establishing agendas, View Details
Keywords: by James Heskett
- 10 Feb 2014
- HBS Case
Stressing Safety in South Africa’s Platinum Mines
spoken natively; the supervisors speak the other 2. To bridge the gap, the mining industry long ago adopted the use of Fanagalo, a pidgin language developed in the nineteenth century so colonists could View Details
- 03 Apr 2017
- What Do You Think?
How About Investing in Human Infrastructure?
opportunities for human development are key to regenerating a middle class on which the US Constitution depends, I was surprised that there wasn’t a greater sense of urgency in many of the comments. Alan Levy led the enthusiasts with the... View Details
- 03 Nov 2009
- First Look
First Look: Nov. 3
Palmisano, Chairman and CEO, and sponsored by Jon Iwata, Senior VP of Corporate Communications and Marketing, and John E. Kelly III, Senior VP and Director of Research, the IVT5's focus was on "the global IBMer"—define and View Details
Keywords: Martha Lagace
- 04 Jan 2012
- First Look
First Look: January 4
(November-December 2011) Abstract Commercial open source software (COSS) products-privately developed software based on publicly available source code-represent a rapidly growing, multibillion-dollar market. A unique aspect of competition... View Details
Keywords: Carmen Nobel
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
Web platform for the company's business-to-business Web communications services. They wanted to move quickly to outsource the project, but first they desperately needed critical advice on the architecture of the platform. Fortunately,... View Details