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  • March 2020 (Revised June 2022)
  • Case

GreenLight Fund

By: Brian Trelstad, Julia Kelley and Mel Martin
As Tara Noland, the Executive Director (ED) of GreenLight Cincinnati, reflected on her first few years on the job. Noland had delivered on what she had been hired to do in the city: work with leading philanthropists and nonprofit executives to use data and evidence to... View Details
Keywords: Philanthropy; Venture Philanthropy; Replication; Philanthropy and Charitable Giving; Venture Capital; Social Issues; Decision Making; Analytics and Data Science; Cincinnati
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Trelstad, Brian, Julia Kelley, and Mel Martin. "GreenLight Fund." Harvard Business School Case 320-053, March 2020. (Revised June 2022.)
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Original Article About fifteen years ago, an academic friend from France noticed the impact of Minitel on French consumer behavior. He noted that consumers were increasingly... View Details
Keywords: by James Heskett
  • 23 Feb 2004
  • Research & Ideas

How Corporate Responsibility is Changing in Asia

educated workers about their rights. Policy also plays a key role, Abrami added. In the early years of state-building, Singapore leader Lee Kuan Yew may have busted unions, but... View Details
Keywords: by Julia Hanna

    Dorothy A. Leonard

    Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

    Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry
    • 26 Aug 2020
    • Blog Post

    Two sides, same coin: How I left the Bay Area as an operator and returned as an investor

    ECs (second year students) are welcome to apply. Here were some of the highlights: Getting clarity on professional goals: At its core, this program is meant for students to get... View Details
    • 25 May 2016
    • Blog Post

    Favorite Memories from HBS

    It’s my final Monday on campus, and one thought keeps looping in my mind: “Wow, the last two years went by so fast. Where did the time go?” Commencement is three days away; my... View Details
    • 14 Jul 2016
    • Blog Post

    Dating at HBS

    who partner up at HBS. My fiancé and I were assigned to the same discussion group. Our other friends met in section or through social encounters. A few connected over the summer before attending HBS, or in... View Details
    • Research Summary

    Overview

    By: Reshmaan N. Hussam

    Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

    • 14 Dec 2015
    • News

    How Accounting Can Help Build a Sustainable Economy

    • Forthcoming
    • Article

    Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

    By: Shunyuan Zhang and Das Narayandas
    We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
    Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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    Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
    • January – February 2011
    • Article

    Creating Shared Value

    By: Michael E. Porter and Mark R. Kramer
    The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details
    Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation
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    Porter, Michael E., and Mark R. Kramer. "Creating Shared Value." Harvard Business Review 89, nos. 1-2 (January–February 2011): 62–77.

      Debora L. Spar

      Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details

      Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications
      • May 2021
      • Teaching Note

      From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'

      By: Tsedal Neeley
      Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details
      Keywords: Multinational Firms and Management; Transformation; Strategy; Disruption; Employees; Competency and Skills; Training; Organizational Culture; Digital Transformation; Information Technology Industry
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      Neeley, Tsedal. "From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'." Harvard Business School Teaching Note 421-096, May 2021.
      • 21 May 2019
      • Blog Post

      Asian Pacific American Heritage Month at HBS

      Business Association, is proud to introduce this year's APAHM Portrait Project.  The Asian Pacific Islander identity extends beyond a checkbox, and we are honored to share stories from the HBS View Details
      • September 2016 (Revised January 2020)
      • Case

      Pebble: Wearables Pioneer

      By: David Yoffie and Allison Ciechanover
      In the summer of 2016, wearables “wunderkind” and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup’s success in the five years since its founding. The Silicon Valley–based company had recently shipped its two millionth smartwatch; held the... View Details
      Keywords: Competition; Strategy; Innovation Strategy; Product; Information Technology; Technological Innovation; Business Startups; Technology Industry; United States; California
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      Yoffie, David, and Allison Ciechanover. "Pebble: Wearables Pioneer." Harvard Business School Case 717-414, September 2016. (Revised January 2020.)
      • January 2021 (Revised May 2023)
      • Case

      Pearson: Efficacy 2.0

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
      Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details
      Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021. (Revised May 2023.)
      • 18 Mar 2019
      • Blog Post

      "It's Important to Have a Compelling Story:" Jodi Glickman on Being Great on the Job

      In our Q&A series, we talk with webinar presenters about their current roles, work-life balance and any helpful tips they may have for alumni. Tell us about yourself and your work. I'm the CEO and founder View Details

        Jill J. Avery

        Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

        Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels & motels; food; beverage
        • 26 Nov 2019
        • Blog Post

        Black Excellence: AASU’s 2019 Fall Retreat in Review

        students have opportunities throughout the year to share their personal stories with the broader HBS community through sessions called myTakes.... View Details
        • 04 Apr 2008
        • What Do You Think?

        Who Owns Intellectual Property?

        developed and distributed in China, had to come up with a realistic business plan projection a couple of years ago. It required an estimation of View Details
        Keywords: by Jim Heskett
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