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Show Results For
- All HBS Web
(2,099)
- People (7)
- News (587)
- Research (1,042)
- Events (7)
- Multimedia (1)
- Faculty Publications (570)
- 14 Apr 2016
- Blog Post
What I Learned at SVMP
was refreshing to meet peers who collectively shared the desire to succeed and defy expectations. Even after the program, we still keep in touch via group chat and we have spoken almost every day since. I now have a network of people who... View Details
- 01 Jun 2015
- News
Screen Grab
Union address in January. YouTube is the biggest, most visible platform for this shorter-form, nontraditional content, but other multichannel networks are springing up to offer a differentiated experience to win viewers. Jason Kilar (MBA... View Details
- 10 Jul 2024
- News
Next Level
Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details
Keywords: Catherine O’Neill Grace
- July 2011
- Teaching Note
Weber Shandwick: The Client Relationship Leader Program (TN)
By: Robert G. Eccles and Penelope Rossano
Teaching Note for 408077. View Details
- 18 Sep 2007
- First Look
First Look: September 18, 2007
Synthesis Author:Carliss Y. Baldwin Abstract This paper constructs a unified theory of the location of transactions and the boundaries of firms. It proposes that systems of production can be viewed as networks of tasks. Transactions,... View Details
Keywords: Martha Lagace
- 25 Apr 2016
- News
Innovating Education to Create College-Ready Academic Achievers
Ian Rowe (MBA 1993) is navigating a clear path to success for students at Public Prep, a network of tuition-free charter schools in New York City. Like the North Star-shaped model that frames the schools’ mission, Rowe is building a... View Details
- 28 May 2019
- News
A More Perfect Union
So the Market Map is informing our members’ decisions by refocusing their philanthropic portfolio toward democracy reform at the state and federal levels. There is a range of organizations and initiatives that members are coming together... View Details
- 13 Feb 2007
- First Look
First Look: February 13, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=905067 Performing Industry Research to Inform Investment Decisions Harvard Business Note 207-069 Conducting thorough research about an industry is often an important component... View Details
Keywords: Martha Lagace
- Profile
Luciana Baigun
Lu Baigun is the kind of person who acts upon the “what if?” inspirations other people might be content to daydream about. While pursuing her economics degree at the University of Buenos Aires, she thought it would be a great idea if someone integrated all the course... View Details
- Web
Site Credits - The Art of American Advertising
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
- Web
Partners & Families | MBA
and meet some of your closest friends. Partners Club The Partners' Club provides value to on-campus partners seeking opportunities to socialize and network with other partners. Eligible members include spouses, boyfriends, girlfriends,... View Details
- 26 Jan 2024
- Blog Post
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective
guidelines. The Emerson Collective Recruiting Process Emerson Collective connects with prospective candidates by posting internship opportunities in 12twenty, hosting an informational session in January, and View Details
Keywords: Nonprofit / Government
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
modules were not recognized until much later. In an ambitious project like building the next-generation airplane, it's critical for suppliers to inform Boeing and each other about problems. This did not happen either. Boeing did not build... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of two rival media categories,... View Details
- 01 Jul 2014
- First Look
First Look: July 1
and Performance in Information and Solution Spaces By: Shore, Jesse, Ethan Bernstein, and David Lazer Abstract—Using data from a novel laboratory experiment on complex problem solving in which we varied the View Details
Keywords: Carmen Nobel
Raymond J. Noorda
Upon his arrival at Novell, Noorda realized that the future of computer networking lay in the software and not the hardware. Novell’s product, Netware, dominated the network operating system market in the... View Details
Keywords: Computers & Electronics
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
identifying recurring problems. User communities can also lower costs by providing limited product support—especially for products and services that have been phased out—or informal support for hiring and training. Companies that have yet... View Details
Keywords: by Danielle Kost
- 13 Apr 2017
- News
Solving Nigeria’s Skilled Workforce Challenge
Rewane was awarded a full scholarship to HBS, sponsored by the SevenUp Bottling Company. She found the HBS curriculum and the student, faculty, and alumni networks equally empowering. In Professor Clayton Christensen’s course Building and... View Details
Keywords: Jill Radsken
- 05 Jun 2017
- News
Women on Boards: A Course Becomes a Movement
Chapman Professor of Business Administration. His research has confirmed what many senior-level women already know: governing boards often rely on networks of predominantly male executives to fill openings. “Women can’t break into those... View Details
Keywords: Margaret Kelley