Publications

01 Jan 1987
Conference Presentation

Executive Support Systems for Hospital Strategic Planning

By: L. M. Applegate and R. O. Mason

Keywords: Management Systems; Strategic Planning; Health Care and Treatment; Health Industry

1985
Book

Harvard Business Review: Essentials of Executive Development

By: L. A. Hill

Keywords: Higher Education; Management; Growth and Development

1985
Article

Executive Succession, Strategic Reorientation and Organization Evolution

By: Michael Tushman, B. Virany and E. Romanelli

Keywords: Management Succession; Strategy; Organizations

July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

June 1984 (Revised October 1988)
Background Note

Introduction to Cases

By: Benson P. Shapiro

Introduces students and executives to the case method and provides a generalized approach to cases. View Details

Keywords: Cases

February 1984
Case

Megalith, Inc. -- Hay Associates (C)

By: D. Quinn Mills, George W. Baird and George W. Baird

Provides a glossary of executive compensation terms. Rewritten by G.W. Baird, company partner. View Details

Keywords: Executive Compensation; Compensation and Benefits; Employment Industry

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

November 1981
Case

Assessing Managerial Talent at AT&T (A)

By: Michael Beer

Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates... View Details

Keywords: Managerial Roles; Performance Evaluation; Management Teams; Executive Education; Management Skills

November 1981
Supplement

Morris Alper & Sons, Inc.: Video 2, Executive Meeting

By: Benson P. Shapiro

October 1980
Supplement

Biography of an Executive (B): Spouse's Perspective

By: Jay W. Lorsch

Keywords: Managerial Roles

August 1980
Supplement

AT&T Long Lines, Telemarketing, Video 1: Executive Interviews

By: Benson P. Shapiro

June 1979 (Revised September 1980)
Case

Biography of an Executive (A)

By: Jay W. Lorsch

Keywords: Biography

February 1979 (Revised December 1983)
Case

Allied Chemical Corp. (A)

By: George C. Lodge and Joseph L. Badaracco Jr.

Describes Allied, the chemical industry, and the effects of the Kepone problem (a toxic pesticide dumped into the James River) as of 1976. The executive in the case must decide whether the company should support the passage of the Toxic Substances Control Act and an... View Details

Keywords: Pollutants; Corporate Social Responsibility and Impact; Decision Making; Laws and Statutes; Welfare; Legal Liability; Business and Government Relations; Chemical Industry

1977
Dictionary Entry

Essay on Advertising Executive Albert D. Lasker

By: R. S. Tedlow

Keywords: Advertising; Advertising Industry

December 1973 (Revised November 1993)
Case

Cooper Industries, Inc.

By: Thomas R. Piper

The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details

Keywords: Decisions; Valuation; Acquisition; Management Teams; Consumer Products Industry