Publications

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

Profile

Peter Gumulia

not his central passion. In college, Peter interned at a supply chain company where he helped a large retailer build its first distribution center dedicated to e-commerce. “I enjoyed the process,” he says. “I learned a lot about warehouse... View Details

November 1991 (Revised October 1995)
Case

Calyx & Corolla

By: Walter J. Salmon and David Wylie

Describes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been... View Details

Keywords: Market Entry and Exit; Transformation; Distribution Channels; Business Startups; Problems and Challenges; Agriculture and Agribusiness Industry; United States

Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

China and also became a major source of currency. 16 Millions of dollars’ worth of opium were imported into the country, distributed into the interior, and sold at retail shops and smoking houses. “Apart from criticizing the negative... View Details

25 Apr 2024
News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details

Web

Beth Clark | About

previous work in public policy and advocacy fortified her dedication to the pivotal role of higher education in society. Beth is an ardent advocate for cultivating diverse and innovative teams within complex, distributed environments. She... View Details

02 Oct 2017
What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

specific use of the asset class when he observed that a possible use of Bitcoin could be “hedge funds betting on sovereign debt defaults.” Charles Sabatier III added that Bitcoin is the most secure financial network in the world. “The infrastructure that processes... View Details

Keywords: by James L. Heskett; Financial Services

25 Aug 2014
News

Ashraf M. Dahod, MBA 1981

value of education, changing the world through entrepreneurship, and finding meaning by helping others. Dahod’s first taste of entrepreneurship came as a teenager, when he helped his physician father produce and distribute medication that... View Details

Keywords: Susan Young

01 Sep 2023
News

Turning Point: Listen to the Music

Marnie Tattersall: (MBA 1972) (Illustration by Gisela Goppel) Marnie Tattersall: (MBA 1972) (Illustration by Gisela Goppel) I was born in Colombo, Sri Lanka, and came to the United States in 1958 with my parents and my brother because my parents thought it was... View Details

Keywords: music; film; purpose; career

January 2022
Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko

David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)

05 Dec 2014
Working Paper Summaries

Seesaws and Social Security Benefits Indexing

Keywords: by Matthew Weinzierl

30 Aug 2011
First Look

First Look: August 30

PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage... View Details

Keywords: Sean Silverthorne

Article

Preventing Fairness Gerrymandering: Auditing and Learning for Subgroup Fairness

By: Michael J Kearns, Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu

The most prevalent notions of fairness in machine learning are statistical definitions: they fix a small collection of pre-defined groups, and then ask for parity of some statistic of the classifier (like classification rate or false positive rate) across these groups.... View Details

Keywords: Machine Learning; Algorithms; Fairness; Mathematical Methods