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  • November–December 2014
  • Article

Accountable? The Problems and Solutions of Online Ad Optimization

By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can track who clicked what ad—and often who saw what ad—to compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
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  • 24 Jan 2012
  • First Look

First Look: Jan. 24

case to explore comprehensively how ambidextrous leadership works in practice, as well as business and HR leaders' active role in developing and promoting ambidextrous leadership.   Cases & Course MaterialsHUGE and Digital View Details
Keywords: Sean Silverthorne
  • July 2004 (Revised July 2005)
  • Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham
A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details
Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry
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  • Web

A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business... View Details
  • 25 Feb 2020
  • News

How Artificial Intelligence is Changing Business

Administration. “The traditional model has been turned upside down. Having the data to innovate at scale is now the main thing.” Lakhani and Marco Iansiti, the David Sarnoff Professor of Business Administration, are frequent collaborators. Their new book, Competing in... View Details
Keywords: Susan Young
  • 11 Jan 2019
  • News

Case Study: Beating Bias

school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own political bias and, in so doing, had failed to get the full picture of the... View Details
Keywords: Jen McFarland Flint
  • 01 Dec 2012
  • News

Alumni Book Briefs

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins (MBA 1991) (Palgrave Macmillan) Calkins, a professor at the Kellogg School of Management, shows business leaders how to... View Details
Keywords: Broadcasting (except Internet); Information
  • 13 Mar 2018
  • First Look

March 13, 2018

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54145 Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract—Collaborating with Yelp and the City of San... View Details
Keywords: Sean Silverthorne
  • March 2013
  • Case

Grupo ABC and Nizan Guanaes's Path from Brazil to the World

By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating... View Details
Keywords: Management; Global Business; Advertising Agency; Opportunities; Globalized Firms and Management; Advertising; Global Strategy; Business Strategy; Digital Marketing; Advertising Industry; Brazil
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  • August 2018
  • Teaching Note

IguanaFix

By: Frank V. Cespedes and Thomas Eisenmann
Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture... View Details
Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Digital Platforms; Growth and Development Strategy
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  • 2016
  • Working Paper

Controlling Versus Enabling

By: Andrei Hagiu and Julian Wright
Revenue sharing between principals and agents is commonly used to balance double-sided moral hazard. We provide a theory of how, when such revenue-sharing is optimal, a principal allocates control rights over decisions that either party could make. We show that the... View Details
Keywords: Control Rights; Decision Authority; Employment; Independent Contractors; Organizational Theory; Digital Platforms; Governance Controls; Ethics; Vertical Integration
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  • Web

DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • August 2021 (Revised February 2022)
  • Case

Lexoo: Building a Long-Lasting Platform (Abridged)

By: Chiara Farronato and Elena Corsi
Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details
Keywords: Legal Services; Marketplaces; Pivot; Growth and Development Strategy; Digital Platforms; Small Business; Service Operations; Decision Making; Legal Services Industry
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  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

grasping the revolutionary potential of the new digital medium. As a result, corporations have failed to adapt to the true nature of their markets in the twenty-first century. Organizational change programs, visionary leadership, or... View Details
Keywords: by Martha Lagace
  • 06 Jun 2023
  • Blog Post

Van den Ende Rozen: Greenhouse Rose Production

which they are harvested. Chip System Installed in New Facility. Image source: The authors. This digitalization strategy allows the company to monitor the harvesting progress, collect and gather data and... View Details
  • Web

3 Technologies that Will Change the World - Course Catalog

heart attacks through a one-time change in a single gene. In most of these cases, business choices like market selection, financing strategy and pricing are critical determinants of the value of the technology to humanity. The course will... View Details
  • 01 Apr 1996
  • News

Technology for Learning's Sake

would really enable us to take it to the next level - the ability to combine integrated digitized text and exhibits - was only developed very recently." "We're at a juncture today in the technology where all the work we've been doing over... View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • 15 Feb 2000
  • Research & Ideas

Growing Pains: Prescriptions for U.S. Health Care

supporting this model abound. While IBM concentrated on building complex and costly mainframes, for instance, Digital Equipment Corporation created the minicomputer for users with more limited needs and budgets. Minicomputers, in turn,... View Details
Keywords: by Staff; Health
  • August 2020 (Revised March 2021)
  • Supplement

Migros Turkey: Scaling Online Operations (B)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details
Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
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  • Fast Answer

Confronting Climate Change: Risks and Opportunities

risks and strategies for addressing climate change. American City Business Journals - Find articles from local business journals. OECD iLibrary - Find books, papers, reports, and statistics on climate change related topics. Select... View Details