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  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
  • 01 Mar 2018
  • News

Realizing The Potential Of One Harvard

curriculum covers topics ranging from programming and data science systems to digital strategy and innovation to data-driven marketing. The course content includes both asynchronous learning sessions and... View Details
  • January 2019 (Revised March 2021)
  • Case

SoundCloud: Subscription Streaming?

By: Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater
Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s... View Details
Keywords: Audio; Recording; Artist; Music; Music Downloads; Streaming; Radio; Subscription; Subscription Model; Mainstream; Growth; Lawsuit; Licensing; Customers; Platform; Pivot; Music Entertainment; Strategy; Leadership; Business Model; Decision Making; Advertising; Digital Platforms; Music Industry; Europe; Germany; Sweden; United States
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  • 30 Jan 2014
  • Blog Post

Big Media, Big Business! Inside scoop on the upcoming Entertainment & Media Club Conference

professional networks to grow. Many recent industry conferences and stories in the press have focused on new entrants to the space: the up-and-coming players across the entertainment and media sectors, particularly in the digital realm.... View Details
Keywords: Entertainment / Media / Sports
  • 29 Aug 2018
  • Blog Post

From the Classroom to the Workplace: How I Applied Learnings to my Internship

course, it is possible to apply subjects like strategy or marketing to any company that you work for, especially if you are working in the strategy department. However, here are three other examples of what... View Details
Keywords: Consumer Products / Retail
  • 01 Dec 2006
  • News

Faculty Books

Invisible Engines by David S. Evans, Andrei Hagiu, and Richard Schmalensee (MIT Press) Assistant Professor Hagiu and his coauthors offer detailed studies of the personal computer, video-game console, PDA, smart mobile phone, and digital... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 19 Feb 2018
  • Sharpening Your Skills

Amazoned: Is Any Industry Safe?

Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products, commercial real estate,... View Details
Keywords: by Sean Silverthorne; Retail
  • 03 Dec 2001
  • What Do You Think?

What Happens When the Sumo Master Learns Judo?

does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)." These comments reflect general... View Details
Keywords: by James Heskett
  • 29 Jun 2022
  • Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

medicines. Hunter plans to use the Blavatnik Fellowship year to refine strategy and business development for the company’s novel drug delivery platform with his co-founders, Harvard Medical School Professor Dr. Wayne Lencer and Justin... View Details
  • Web

A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business... View Details
  • 13 Mar 2018
  • First Look

March 13, 2018

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54145 Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract—Collaborating with Yelp and the City of San... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2019
  • News

Case Study: Mind the Gap

platform, signing partnerships with software houses (70 and counting), and creating a digital fingerprint for each engineer—incorporating a mix of professional competencies and a person’s psychometric profile. Meanwhile the founders are... View Details
Keywords: Architectural, Engineering, and Related Services; Professional Services
  • 2021
  • Working Paper

Exclusive Dealing and Entry by Competing Two-Sided Platforms

By: Cristian Chica, Kenneth Chuk and Jorge Tamayo
We study competition between horizontally differentiated platforms offering exclusive and non-exclusive contracts to one side of the market (content providers). The introduction of non-exclusive contracts in addition to exclusive contracts softens the competition for... View Details
Keywords: Two-Sided Markets; Platform Price Competition; Network Externalities; Exclusive Contracts; Multi-homing; Digital Platforms; Price; Competition; Contracts
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  • 02 Oct 2013
  • What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

McDonald of Procter & Gamble and the company's shift to more emphasis on digital media as an example, commented that "it is possible to allow experimentation trial and error without the CEO looking foolish because he or she does... View Details
Keywords: by James Heskett
  • August 2021 (Revised February 2022)
  • Case

Lexoo: Building a Long-Lasting Platform (Abridged)

By: Chiara Farronato and Elena Corsi
Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details
Keywords: Legal Services; Marketplaces; Pivot; Growth and Development Strategy; Digital Platforms; Small Business; Service Operations; Decision Making; Legal Services Industry
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  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

grasping the revolutionary potential of the new digital medium. As a result, corporations have failed to adapt to the true nature of their markets in the twenty-first century. Organizational change programs, visionary leadership, or... View Details
Keywords: by Martha Lagace
  • Web

What to Consider as You Seek Your First Board Director Role - Blog: RGE Report

industries undergoing massive change, potential directors should be clear on how they can help companies solve new and different business problems . For example, if you have deep experience in digital transformation, companies seeking... View Details
  • 01 Apr 1996
  • News

Technology for Learning's Sake

would really enable us to take it to the next level - the ability to combine integrated digitized text and exhibits - was only developed very recently." "We're at a juncture today in the technology where all the work we've been doing over... View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions to advertise their needs. Once a... View Details
Keywords: April White