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  • All HBS Web  (2,028)
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    • Research  (1,286)
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Show Results For

  • All HBS Web  (2,028)
    • People  (2)
    • News  (373)
    • Research  (1,286)
    • Events  (11)
    • Multimedia  (14)
  • Faculty Publications  (912)
← Page 69 of 2,028 Results →
  • 2025
  • Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
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Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs." Harvard Business School Working Paper, No. 25-051, April 2025.
  • 29 Aug 2024
  • News

A Kick Start for Latin American Startups

transformative mission. Alice, for example, is a Brazilian startup upending the health care industry, offering insurance coverage combined with proprietary primary care, delivered digitally and in person, as Latin America works to catch... View Details
  • Web

Commercial Videotaping & Photography | About

rpassias@hbs.edu , Director of Digital Media & Marketing Projects. Harvard Business School reserves the right to refuse to grant permission for any reason, including the potential disruption of academic,... View Details
  • 01 Sep 2024
  • News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
  • Profile

Aspa Lekka

"I started knowing nothing," she says. But she went above and beyond the call of duty, completing extra work to advance her skills. "I managed to build a number of models for digital marketing... View Details
Keywords: Consulting
  • 14 Aug 2019
  • Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

forces at work in today's digital economy. Two years later, Christensen expounded on his theories in his groundbreaking book, The Innovator's Dilemma. Their HBS colleagues have been adding to innovation research ever since. Here is a... View Details
Keywords: by Sean Silverthorne
  • 24 Dec 2014
  • News

Helping businesses understand consumers

Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
  • Forthcoming
  • Article

Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation

By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details
Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing
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Balakrishnan, Maya, Kris Ferreira, and Jordan Tong. "Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation." Management Science (forthcoming). (Pre-published online March 24, 2025.)
  • 01 Sep 2015
  • News

Case Study: Golden Ticket

(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments, which rely on the business to... View Details
  • July 1996
  • Case

Edmund's--www.edmunds.com

Edmund's publishes an automobile price guide in books (600,000 units per year) and over the Internet (16,000 users a day and growing). The site can be visited at www.edmunds.com. In the marketplace, it makes money selling books. In the marketspace, they make their... View Details
Keywords: Business or Company Management; Digital Platforms; Marketplace Matching; Information Publishing; Information Industry; Auto Industry
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Sviokla, John J. "Edmund's--www.edmunds.com." Harvard Business School Case 397-016, July 1996.
  • March 2013
  • Case

Grupo ABC and Nizan Guanaes's Path from Brazil to the World

By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating... View Details
Keywords: Management; Global Business; Advertising Agency; Opportunities; Globalized Firms and Management; Advertising; Global Strategy; Business Strategy; Digital Marketing; Advertising Industry; Brazil
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Kanter, Rosabeth Moss, Gustavo Herrero, and Ricardo Reisen De Pinho. "Grupo ABC and Nizan Guanaes's Path from Brazil to the World." Harvard Business School Case 313-095, March 2013.
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School PowerPoint Supplement 623-012, November 2022. (Revised March 2023.)
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
  • Career Coach

Christina LaMontagne

Christina (HBS '09, Dartmouth '03) has held senior roles across innovative healthcare companies. She has led small digital health companies to achieve market leadership and >$100M ARR and has helped... View Details
Keywords: Health Care; Technology
  • March 2018 (Revised July 2018)
  • Case

Cadre

By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane
Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a... View Details
Keywords: "Cadre,"; Entrepreneurship; Market Design; Digital Platforms; Strategy; Internet and the Web; Private Equity; Financial Services Industry; Real Estate Industry; United States
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Eisenmann, Thomas R., Scott Duke Kominers, and David Lane. "Cadre." Harvard Business School Case 818-058, March 2018. (Revised July 2018.)
  • 28 May 2019
  • News

Case Study: Building the Base

traditional political reporting, analysis, and video? If News Bling could establish itself as the major news outlet for the digital generation, the product and market would dwarf its current vision. But... View Details
Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information
  • Web

GlobalData Disruptor | Baker Library

GlobalData Disruptor Market research database covering technology disruption across multiple industries. Read More GlobalData's Disruptor database covers technology focused innovations, trends, consumer insights and venture capital... View Details
  • Web

Buy Now, Pay Later: A History of Personal Credit

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

This memo discusses "hard-core" antitrust violations, focusing on bid rigging and market allocation, under the laws of the U.S. and other leading antitrust regimes. Purchase this note:... View Details
Keywords: Martha Lagace
  • Fast Answer

Confronting Climate Change: Risks and Opportunities

Initiative's Twitter HBS Open Knowledge - This open forum by the HBS Digital Initiative aims to build community and expertise around digital transformation and technology at HBS and beyond. It... View Details
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