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- Web
Buy Now, Pay Later: A History of Personal Credit
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 14 Aug 2019
- Sharpening Your Skills
The Manager's Guide to Leveraging Disruption
forces at work in today's digital economy. Two years later, Christensen expounded on his theories in his groundbreaking book, The Innovator's Dilemma. Their HBS colleagues have been adding to innovation research ever since. Here is a... View Details
Keywords: by Sean Silverthorne
- 25 Aug 2022
- News
The Exchange: The Road Ahead for Crypto
From left: Scott Duke Kominers and Charles C.Y. Wang (Image by John Ritter) Cryptocurrencies have been edging their way out of the periphery for the last decade and proliferating as they go: About 18,000 digital currencies currently exist... View Details
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- Career Coach
Christina LaMontagne
Christina (HBS '09, Dartmouth '03) has held senior roles across innovative healthcare companies. She has led small digital health companies to achieve market leadership and >$100M ARR and has helped... View Details
- 01 Dec 1997
- News
Stacey Lawson (MBA '96)
Stacey A. Lawson (MBA '96) came to HBS with an idea brewing. The former IBM engineer wondered why there were no digital libraries for users of computer-aided design (CAD). Despite the pervasiveness of technology throughout industry, she... View Details
- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
- September 2006 (Revised July 2007)
- Case
SAP: Industry Transformation
By: Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain
SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a... View Details
Hagiu, Andrei, Pai-Ling Yin, Daniela Beyersdorfer, and Vincent Marie Dessain. "SAP: Industry Transformation." Harvard Business School Case 707-435, September 2006. (Revised July 2007.)
- April 2016 (Revised November 2017)
- Case
InMobi: Reimagining Mobile Advertising
By: Sunil Gupta and Saloni Chaturvedi
InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details
Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India
Gupta, Sunil, and Saloni Chaturvedi. "InMobi: Reimagining Mobile Advertising." Harvard Business School Case 516-030, April 2016. (Revised November 2017.)
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
portable digital media device, designed to challenge Apple’s wildly successful iPod, to market too late? Without hesitation, Ballmer candidly replied, “Sure, it’s too late” — an admission greeted with... View Details
- 28 May 2019
- News
3-Minute Briefing: Tom Hulme (MBA 2007)
use digital tools to take the friction out of bringing together a diverse set of people to co-create and iterate. That became OpenIDEO. We now have a couple hundred thousand people collaborating online for the social good. Most businesses... View Details
Keywords: April White
- Web
Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog
following: in today’s environment, your expertise can be codified. Consider the new Tom Hank’s film Here (2024), where an AI model of Tom’s acting expertise can be used to face-swap and de-age him. Using similar technology, the emails, presentations and View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
A member of the team that introduced the phenomenally successful PalmPilot, Donna Lee Dubinsky (MBA 1981) has a handle on the handheld computer market. She was one of the brains behind the Pilot, the standard-setting personal digital... View Details
- Fast Answer
Entrepreneurial Sales
Journal of Marketing Research, and more. Also includes full-text of Harvard Business Review. View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
- 2011
- Working Paper
Quantity vs. Quality: Exclusion by Platforms with Network Effects
By: Andrei Hagiu
This paper provides a simple model of platforms with direct network effects, in which users value not just the quantity (i.e., number) of other users who join, but also their average quality in some dimension. A monopoly platform is more likely to exclude low-quality... View Details
Keywords: Multi-sided Platforms; Exclusion; Quality And Quantity; Cost; Governing Rules, Regulations, and Reforms; Network Effects; Market Participation; Digital Platforms; Monopoly; Quality; Motivation and Incentives; Strategy
Hagiu, Andrei. "Quantity vs. Quality: Exclusion by Platforms with Network Effects." Harvard Business School Working Paper, No. 11-125, May 2011.
- 11 Jan 2019
- News
Case Study: Beating Bias
video? If News Bling could establish itself as the major news outlet for the digital generation, the product and market would dwarf its current vision. But investing in video would also require venture... View Details
Keywords: Jen McFarland Flint
- Web
Managing International Trade and Investment - Course Catalog
interdependence of technology and digital markets. We will look at how firms confront markets and politics in technological innovation and competition (data access and management, financial technology,... View Details
- 2009
- Chapter
Opening Platforms: When, How and Why?
By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: When, How and Why?" Chap. 6 in Platforms, Markets and Innovation, edited by Annabelle Gawer. Cheltenham, U.K. and Northampton, MA: Edward Elgar Publishing, 2009.
- Web
Commercial Videotaping & Photography | About
rpassias@hbs.edu , Director of Digital Media & Marketing Projects. Harvard Business School reserves the right to refuse to grant permission for any reason, including the potential disruption of academic,... View Details