Customer Value and Value Chain - Publications - Faculty & Research

17 Jun 2015
Lessons from the Classroom

Excellence Comes From Saying No

capital firm Polaris Partners, and former executive at Pfizer, Schulman has worked in some 90 countries around the world. "The key to creating collaborative teams within diverse environments, is to find strategies that increase the... View Details

Keywords: by Michael Blanding

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

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Buy Now, Pay Later: Cars on Time

however, motorized trucks and passenger cars found a market among small businessmen who recognized their value for deliveries and short-distance transport of heavy goods, but... View Details

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Business Fundamentals Course - CORe | HBS Online

Customer Demand: Foundations Strategies for Assessing and Increasing Demand Suppliers and Cost Markets Competition and Differentiation Featured... View Details

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

or even require there be a domain expert on the cofounding team, but similar to the point above, you may also be well served with a first hire or even an adviser who could serve you in this way versus a cofounder. Most importantly, ask yourself whether you View Details

Keywords: by Julia Austin

03 Oct 2011
Research & Ideas

Transforming Manufacturing Waste into Profit

It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details

Keywords: by Michael Blanding; Manufacturing

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

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27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

sometimes quite negative events, take the high road, do the right thing, and develop a reputation as a result. They almost always found that building reputation created returns, as in talented people appreciating the creation of the... View Details

Keywords: by Sean Silverthorne

Web

Social Enterprise - Faculty & Research

discuss how these findings advance understanding of how organizational structure and corporate leadership interact and of how organizations can more effectively realize the strategic View Details

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Online Entrepreneurship & Innovation Courses | HBS Online

require a groundbreaking idea or new business model. Instead, it can include minor enhancements to customer service or existing products. Entrepreneurship is about recognizing the potential of innovative ideas, creating opportunities,... View Details

18 Dec 2012
First Look

First Look: December 18

greater customer satisfaction and employee retention after six months as compared to (a) socialization that focused on organizational identity (emphasizing the pride to be gained from organizational... View Details

Keywords: Carmen Nobel

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

Book of the Year and connected finance with the humanities. The book sets out to demystify finance and instill both curiosity and confidence, helping readers answer fundamental... View Details

Keywords: by Dina Gerdeman

09 Jan 2006
Research & Ideas

When Benchmarks Don’t Work

not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not... View Details

Keywords: by Robert S. Kaplan; Service

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

are told that great entrepreneurs are persistent. So, if you throw in the towel, you must not be a great entrepreneur.” It’s hard to let others down. Letting go of an ill-conceived idea becomes much harder when dozens of employees rely on it to feed their families.... View Details

Keywords: by Danielle Kost

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

glorified) life of an entrepreneur. Here are three of my favorite lessons from these conversations: When speaking with Katia Beauchamp, I learned about the importance of value systems within teams. She explained how vital it is for... View Details

19 Apr 2004
Research & Ideas

Birth of the American Salesman

worked to convince homeowners of the value of the new machine over the traditional delivery of ice. After the demand for refrigerators was established, manufacturers concentrated on advertising, on differentiating their product from other... View Details

Keywords: by Laura Linard

06 Feb 2013
What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

customer satisfaction and product excellence at least as important as profitability), a collaborative spirit between employers and employees , a long-term view , View Details

Keywords: by James Heskett

Blog

Is AI Coming for Your Job?

ask for images of "a man," it is very likely to create an image of a white man, likely because of the data on which it was trained. This issue of perpetuating biases raises a lot of interesting policy questions about who should be monitoring the outcomes View Details

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Press / Media

By: Karim R. Lakhani

Can America Invent Its Way Back?

BusinessWeek, by Michael Mandel, 12 Sept. 2008

Today, researchers are focusing on ways to make those... View Details

01 Jun 2023
News

Bridging the ESG Data Gap

environmental, social, and governance [ESG] performance for long-term value creation.” Murday developed and launched the company in 2020, collaborating with faculty,... View Details

Keywords: Deborah Blagg

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