Customer Value and Value Chain - Publications - Faculty & Research

09 May 2023
Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

profession. Finance, insurance, information, and communications have the highest remote-work shares, the authors found. Skills play a role, too. Higher-paying jobs with computer use and education... View Details

Keywords: by Rachel Layne

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

success by focusing on delivering not only for their shareholders and customers but also for their employees, communities, and the environment. In the video below, I speak with... View Details

Keywords: by Ranjay Gulati

09 Jan 2006
Research & Ideas

When Benchmarks Don’t Work

not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not... View Details

Keywords: by Robert S. Kaplan; Service

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

conveying long-lasting brand values in the minds of consumers, says Sunil Gupta, the Edward W. Carter Professor of Business Administration. As an example, take a look at location-based mobile marketing. “You walk past a restaurant, View Details

Keywords: by Dina Gerdeman; Advertising; Technology

Web

Buy Now, Pay Later: Cars on Time

however, motorized trucks and passenger cars found a market among small businessmen who recognized their value for deliveries and short-distance transport of heavy goods, but... View Details

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

what they needed. The narrative was simple and straightforward, and there were no strings, she thought, only benefits. Surprise, surprise. Despite the benign intent and... View Details

Keywords: by Sean Silverthorne

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

or even require there be a domain expert on the cofounding team, but similar to the point above, you may also be well served with a first hire or even an adviser who could serve you in this way versus a cofounder. Most importantly, ask yourself whether you View Details

Keywords: by Julia Austin

Web

Winners & Runners-Up | New Venture Competition

Jaramillo Business Track Runner-Up Physica Solutions aims to start and operate office-based medical practices to provide minimally-invasive treatment for varicose veins. Supply Solutions Kevin Sousa Jun Wang Business Track Runner-Up... View Details

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

highly talented employees, who produce great value for the organization but may go about it in ways that test normal work-day structures or departmental rules and cause internal conflict. With insight... View Details

Keywords: by Martha Lagace

Web

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and students’ interests View Details

Web

Online Entrepreneurship & Innovation Courses | HBS Online

include minor enhancements to customer service or existing products. Entrepreneurship is about recognizing the potential of innovative ideas, creating opportunities, and adding View Details

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

Book of the Year and connected finance with the humanities. The book sets out to demystify finance and instill both curiosity and confidence, helping readers answer fundamental... View Details

Keywords: by Dina Gerdeman

18 Dec 2012
First Look

First Look: December 18

greater customer satisfaction and employee retention after six months as compared to (a) socialization that focused on organizational identity (emphasizing the pride to be gained from organizational... View Details

Keywords: Carmen Nobel

01 Jul 2015
Research & Ideas

A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan

Wharton School, and Emer Moloney, a research associate at HBS. The case describes the traditional production process for Parmigiano-Reggiano, commonly known in dairy circles as "The King of Cheeses." The supply View Details

Keywords: by Carmen Nobel; Banking; Food & Beverage

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

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Press / Media

By: Karim R. Lakhani

Can America Invent Its Way Back?

BusinessWeek, by Michael Mandel, 12 Sept. 2008

Today, researchers are focusing on ways to make those... View Details

Web

Globalization - Faculty & Research

top management teams in times of transformation. Keywords: Change Management ; Transformation ; Transition ; Interpersonal Communication ; Forms of Communication ; Talent and Talent Management ; Experience View Details

23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

create value for their farmer-owners, both economic and environmental. Supply Chain Sustainability. Behind their ambitious goals, Arla shared the strategic pathways that they... View Details

19 Apr 2004
Research & Ideas

Birth of the American Salesman

worked to convince homeowners of the value of the new machine over the traditional delivery of ice. After the demand for refrigerators was established, manufacturers concentrated on advertising, on differentiating their product from other... View Details

Keywords: by Laura Linard

17 Jun 2015
Lessons from the Classroom

Excellence Comes From Saying No

capital firm Polaris Partners, and former executive at Pfizer, Schulman has worked in some 90 countries around the world. "The key to creating collaborative teams within diverse environments, is to find strategies that increase the... View Details

Keywords: by Michael Blanding

Publications