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  • 01 Dec 2016
  • News

Inside the Bestseller List with James Andrew Miller

inside look at ESPN, with author Tom Shales—both bestsellers. “I love looking at organizations and studying and reporting on how they operate, what the culture is inside, and how the strategy changes over the course of a company’s life,”... View Details
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

business and the company's strategy. In a service business like Tesco's, the health of the brand depends heavily on the quality of the millions of daily transactions between shoppers and staff. Motivating the front-line personnel is... View Details
Keywords: by John Quelch
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

  Working PapersLocal R&D Strategies and Multi-location Firms: The Role of Internal Linkages Authors:Juan Alcácer and Minyuan Zhao Abstract This study looks at the role of firms' internal linkages in highly competitive technology... View Details
Keywords: Martha Lagace
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2010
  • News

Reinventing the Annual Report

recognizing this, BMW Group several years ago began issuing a Sustainable Value Report detailing the energy and water consumed, waste removed, and volatile organic compounds per vehicle produced. BMW believes that its reputation as the world’s “greenest” car company... View Details
Keywords: Robert G. Eccles
  • 22 Sep 2003
  • Research & Ideas

When Protestors Knock at Your Door

attack is about, and what business the firm is engaged in. We discuss these different strategies in the article. In general, though, it's risky for the firm to ignore the activists' protests entirely. At a minimum, they need to understand... View Details
Keywords: by Cynthia Churchwell
  • September 2024
  • Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
Related
  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
  • 01 Jun 2015
  • News

3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)

For Hello Kitty, we like to say, “Small gift, big smile.” We have a 10-cent lollipop at some mass retailers. But we also have $500,000 jewelry. Sanrio has more than 3,000 licensing partners in over 130 countries. The happiness of bringing a smile to someone is very... View Details
Keywords: Julia Hanna; Hello Kitty; Arts, Entertainment; Special Design Services; Professional Services
  • 01 Sep 2018
  • News

The True Value of a Tweet

media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales. What’s wrong with that line of... View Details
Keywords: Jen McFarland Flint
  • Web

Gallery - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • January 2011
  • Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind
Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details
Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry
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  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

reducing tax revenues. Unable or unwilling to raise tax rates, cities cut public spending, especially in education, to meet a tighter budget constraint. While the fall in tax revenues was partly offset by higher debt, this strategy may,... View Details
Keywords: Dina Gerdeman
  • 05 Apr 2011
  • First Look

First Look: April 5

helps explain why platforms offering a restricted number of candidates can coexist alongside those offering a larger number of candidates, while charging higher prices. Download the paper: http://www.hbs.edu/research/pdf/10-098.pdf View Details
Keywords: Sean Silverthorne
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

can be low growth and declining margins. The key challenge in aligning marketing activities with corporate strategy is to develop a set of metrics to be used by top executives and the board that measure the impact of marketing activities... View Details
  • May 2002 (Revised October 2005)
  • Case

Marketing Antidepressants: Prozac and Paxil

By: Youngme E. Moon and Kerry Herman
Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to... View Details
Keywords: Patents; Product Positioning; Competition; Ethics; Value; Health Care and Treatment; Brands and Branding; Pharmaceutical Industry; United States
Related
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

languages—are closely connected. Analyzing more than 2,000 products launched by 210 firms, the present article explores how the variety of product languages is approached in the strategy of innovators and imitators. The Country Effect:... View Details
Keywords: Martha Lagace
  • 01 Jun 2012
  • News

Alumni Book Briefs

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details
Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Apr 1998
  • News

Going For The Summit

their strategy in response to the unexpected influx of women to the Web - an audience estimated to reach seventy million by the year 2000. "Women tend to browse less randomly than men, don't like to compartmentalize home, work, and... View Details
Keywords: Caroline Chauncey