Publications

05 Oct 2022
News

says, adding that demand will continue to grow for applications in cars, robots, manufacturing, and health care. Semiconductors are the tools that make it possible to process data, which makes them foundational to modern technology. Most are View Details

Keywords: Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

23 Jul 2001
Research & Ideas

How One Center of Innovation Lost its Spark

firms also invested rapidly to build radial tire production capacity once the OEMs [original equipment manufacturers] switched to the new technology. In the case of investment in radial manufacturing... View Details

Keywords: by Donald Sull; Manufacturing; Manufacturing; Manufacturing

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

distributed their products through company-owned salons. Estée decided to focus her efforts on premium department stores. Estée had spent most of her adult life marketing directly to consumers. But in the late 1940s she and her husband... View Details

Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products

Anthony Overton

A pioneer black manufacturer, Overton established Hygienic in 1898 and produced baking powder, extracts, and toilet preparations. After moving the firm from Kansas to Chicago, he began to manufacture a full line of cosmetics and perfumes... View Details

Keywords: Personal Care & Home Products

James E. Preston

Preston re-focused Avon on its core product offerings growing revenues from $3 billion to $5 billion, and more than doubling the number of sales representatives to 2.6 million. Preston produced 10 years of consecutive increases in... View Details

Keywords: Personal Care & Home Products

01 Jun 2012
News

What Industrial Policy?

for only about one in 10 American jobs. A major reason for the decline in manufacturing employment in recent decades is the huge increases in the productivity of American factories. With those View Details

Keywords: Gary P. Pisano; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

production delays (the Airbus 380 is two years behind schedule) and customers know this when they place their orders. They will simply operate their existing 747s and 777s a little longer. In addition, no airline View Details

Keywords: by John Quelch; Consumer Products; Consumer Products

October 2007
Teaching Note

Scientific-Atlanta, Inc. (TN)

By: Thomas R. Eisenmann

Keywords: Production; Manufacturing Industry

June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Manufacturing Industry; Europe

23 Jul 2024
In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

overseas suppliers. One example is Hasbro, which began sourcing from firms in India, Vietnam, and Mexico in the last five years. Moving existing suppliers out of China. Goertek, a supplier of Google’s Pixel watch, and Foxconn, a View Details

Keywords: by Rachel Layne; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing

01 Dec 2006
News

Not a Regular Joe

term is that he was a “servant leader.” Once a year he would go on the manufacturing floor and talk to every single person. It would take four weeks. But he remembered who they were, knew their names and faces, and remembered something... View Details

Keywords: Lewis I. Rice; Joe Wilson; Xerox; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

24 Aug 2021
News

Having a Moment

offering products that use ingredients such as Ashwagandha and Tulsi that Chottani saw her mother use in Ayurvedic recipes. “It’s so interesting to see people returning to their roots,” she says. “As the world gets more globalized, we’re... View Details

Keywords: mindfulness; entrepreneurship; wellness; food and beverage; meditation; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

September 1996 (Revised March 1999)
Case

EMDICO (A)

By: John A. Quelch

The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Manufacturing Industry; Saudi Arabia

12 Feb 2020
News

Culture Shift at Big Blue

it. Red Hat’s success boils down the power of collaborative culture, Bacon writes. Which is just what IBM needs now, as it aims to become more competitive in the cloud wars. “His clear understanding of the technology and enterprise market and View Details

Keywords: Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

November 2024
Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin

Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details

Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Asia; China