Publications

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September 1999 (Revised April 2000)
Case

drugstore.com

By: Richard L. Nolan

On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance.... View Details

Keywords: Business Growth and Maturation; Internet and the Web; Problems and Challenges; Business Startups; Retail Industry

05 Aug 2013
News

Up, Up, and Away!

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Web

Visionary, Innovator, Educator - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

new and adventurous attitude on the part of the business community." 67 In 1987, Doriot died at the age of 87. From an era of conservative investment and large corporations, the patient visionary and calculated risk taker paved the way for groundbreaking View Details

June 2016
Case

The Wealthfront Generation

By: Luis Viceira and Allison Ciechanover

Keywords: Automated Investment Advisor; Millennials; Fintech; Customers; Asset Management; Internet and the Web; Age; Investment; Business Startups; California

October 2001 (Revised March 2002)
Case

Bluefin Robotics

By: Joseph B. Lassiter III and David Kiron

Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details

Keywords: Business Startups; Partners and Partnerships; Markets; Growth and Development Strategy; Technological Innovation

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01 Sep 2020
News

Elevator Pitch: First Byte

Illustration by Drue Wagner Illustration by Drue Wagner Concept: “Alfred,” a food industry collaborative robot, or “cobot,” trained to assist in the assembly of items such as salads and food bowls at commercial kitchens and fast-casual restaurants. Through AI, Alfred... View Details

Keywords: Artificial Intelligence; restaurants; food prep; Food Services and Drinking Places; Hospitality

February 2021
Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein

This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details

August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details

Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Technology Industry; Technology Industry; Technology Industry; United States; New York (city, NY)

04 Sep 2019
News

Advancing Diagnostics that Can Save Lives

and commercialize medical diagnostic tools that will, ultimately, improve health outcomes. Lee’s DZD was one of the inaugural startups in 2016 at the Life Lab, a state-of-the-art wet lab and coworking space in Allston for Harvard... View Details

Keywords: Susan Young

December 2003 (Revised September 2004)
Case

Managing Segway's Early Development

By: Richard G. Hamermesh and David Kiron

Describes the early development of the Segway Human Transporter and focuses on the organizational issues that arise between the parent company and the new company that is being spun out to produce and market the Segway. Key issues are the distribution of bonuses and... View Details

Keywords: Business Subsidiaries; Business Startups; Employee Stock Ownership Plan; Resource Allocation; Organizational Design; Technology Adoption

21 Feb 2014
News

The First Five Years: Evelyne White (MBA 2010)

Evelyne White Photo courtesy of Evelyne White What's the story behind Bookalokal? "I got the idea for Bookalokal in the summer of 2012. I'd been living in Brussels for a few years and hosting travelers. They all had similar questions about where to go, where to get a... View Details

Keywords: Glocal; Food Services and Drinking Places; Hospitality

July 1998 (Revised February 1999)
Case

Private Communications Corporation (A)

Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks. View Details

Keywords: Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry

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March 2011
Teaching Note

KiOR: Catalyzing Clean Energy (TN)

By: Ramana Nanda

Teaching Note for 809092. View Details

Keywords: Business Startups; Renewable Energy; Information Technology; Growth and Development Strategy; Leadership Style; Geographic Location; Energy Industry