Publications

2009
Case

What People Want (and How to Predict It)

By: Thomas H. Davenport and Jeanne G. Harris

Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of... View Details

Keywords: Product Development; Creativity; Customer Satisfaction; Forecasting and Prediction; Markets; Business Model; Publishing Industry; Motion Pictures and Video Industry

June 2014
Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith

When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details

Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

11 Feb 2014
First Look

First Look: February 11

Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By: Adler-Milstein, Julia, and Robert S. Huckman Abstract—Objectives: To examine the impact of the degree of... View Details

Keywords: Sean Silverthorne

February 2022 (Revised November 2022)
Case

Nuritas

By: Mitchell Weiss, Satish Tadikonda, Vincent Dessain and Emer Moloney

Nora Khaldi had built a technology “to unlock the power of nature” in the service of extending human lifespan and improving health, and now in April 2020 was debating telling her Board of Directors she wanted to put on ice some of her discoveries. Nuritas, the company... View Details

Keywords: Cash Burn; Cash Flow Analysis; Pharmaceutical Companies; Founder; Artificial Intelligence; AI; Entrepreneurship; Health Testing and Trials; Health Care and Treatment; Decision Making; Market Entry and Exit; AI and Machine Learning; Pharmaceutical Industry

May 2022
Supplement

Borusan CAT: Monetizing Prediction in the Age of AI (B)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details

Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East

October 1989 (Revised June 1993)
Case

Texas Eastman Co.

By: Robert S. Kaplan

The company as part of a commitment to Total Quality Management has installed a computer system that accumulates 30,000 observations on its processes every 2-4 hours. Operating people have found the monthly summaries of financial performance not too useful in this... View Details

Keywords: Quality; Information Technology; Reports; Business or Company Management

October 2021 (Revised June 2022)
Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

February 2001 (Revised March 2003)
Case

Extricity Inc.

Extricity provides software that triggers and automates information flows between collaborating businesses. Its products interface with the legacy information systems already in use by customers, extract information from them, and send this information over the... View Details

Keywords: Product Positioning; Internet and the Web; Information Technology; Applications and Software; Information Technology Industry

Find at Harvard

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

goal that requires breaking new ground and is not just retreading work that’s already been done, such as a copycat drug or a technology that’s similar to another one on the market. “There is no new knowledge to produce the results you... View Details

Keywords: by Michael Blanding

February 1999
Case

Volant Skis

By: Steven C. Wheelwright and Matt Verlinden

Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details

Keywords: Change Management; Technological Innovation; Growth and Development Strategy; Operations; Product Development; Performance Improvement; Quality; Corporate Strategy; Value Creation

Article

Are All Certified EHRs Created Equal? Assessing the Relationship between EHR Vendor and Hospital Meaningful Use Performance

By: A Jay Holmgren, Julia Adler-Milstein and Jeffrey McCullough

Objective
The federal electronic health record (EHR) certification process was intended to ensure a baseline level of system quality and the ability to support meaningful use criteria. We sought to assess whether there was variation across EHR vendors in the... View Details

Keywords: Hospitals; Electronic Health Records; Digital Health; Health Care and Treatment; Information Technology; Service Delivery; Performance Evaluation

Find at Harvard

September 1996 (Revised April 1997)
Case

GO Corporation

By: Josh Lerner, Thomas J. Kosnik, Tarek AbuZayyad and Paul C. Yang

GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development... View Details

Keywords: Value Creation; Digital Platforms; Competition; Private Equity; Adaptation; Crisis Management; Information Technology Industry; Information Technology Industry

31 Jan 2018
Blog Post

Tiffany Nida’s Amazon Journey: “I Continue to Grow Because They Keep Giving Me Responsibility.”

At Amazon, Tiffany Nida (HBS MBA 2012) leads a fifteen-person team in her current role as Senior Manager, Product Management, in one of the company’s frontier business segments, Amazon Transportation. Her five-and-a-half year tenure... View Details

Keywords: Technology

08 Apr 2021
Blog Post

HBS Entrepreneurship Immersion - Four Highlights

Since graduation, I have spent a lot of time in the entrepreneurial space! Currently, I am the CFO at Pilot.com, a $1.2Bn Series C FinTech startup backed by Sequoia Capital, Index Ventures, Stripe, and Bezos Expeditions. Pilot builds advanced automation View Details

December 1994 (Revised February 1995)
Case

Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details

Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry