Food and Beverage Stores - Publications - Faculty & Research

November 1983
Supplement

Pepsi-Cola United Kingdom (C)

By: Benson P. Shapiro and Edward J. Hoff

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; United Kingdom; United States

Profile

hyper-efficient supermarket with standardized offerings,” Rakuten is more like a bazaar “where the owners of many small shops curate the merchandise and interact personally with customers.” Starting out, Rakuten charged... View Details

December 1978 (Revised January 1986)
Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy

Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details

Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry

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15 Dec 2024
News

Kelp Is on the Way

experiment with seaweed and asked kelp farmers if he could buy some. “They said, ‘Sure, but what are you going to do with it?’ ” Perkins recalls. “Then I realized there was no infrastructure to store it or... View Details

Keywords: Jen McFarland Flint; Illustration by Melinda Beck; Water, Sewage and Supply Systems; Water, Sewage and Supply Systems

October 1986
Supplement

Colonial Foods: Performance Appraisal Interview, Video Transcript

By: Michael Beer and James G. Clawson

Transcript for Video (9-884-518). View Details

Keywords: Human Resources; Job Interviews; Food and Beverage Industry

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2022
Working Paper

Getting on the Map: The Impact of Online Listings on Business Performance

By: Michael Luca, Abhishek Nagaraj and Gauri Subramani

We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details

Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry

May 1994 (Revised May 1995)
Teaching Note

Cola Wars Continue: Coke vs. Pepsi in the 1990s TN

By: David B. Yoffie

Teaching Note for (9-794-055). View Details

Keywords: Food and Beverage Industry; North and Central America

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01 Oct 1999
News

Eight Among Many: Robert F. Diromualdo

DiRomualdo spent four years in the Navy as an aviation reconnaissance officer during the Vietnam War before earning his MBA. He then worked for several firms, most notably Hickory Farms, the faltering specialty foods company that he... View Details

Keywords: James E. Aisner

12 Jul 2016
First Look

July 12, 2016

credit constraints, and I find no imbalance in observable characteristics between treatment and control groups. These findings strongly suggest social safety nets have spillover benefits on the supply of... View Details

Keywords: Sean Silverthorne

Debra J. S. Fields

Capitalizing on the trend of upscale home baked goods, Fields began the company with one store in California in 1977 and, by 1984, had expanded to 160 stores in the United States View Details

Keywords: Food & Tobacco

April 1991 (Revised January 1997)
Case

Beatrice Companies--1985

By: David J. Collis

Describes the history of Beatrice Companies from its beginning as a dairy in 1891 to 1985, when the company was a $12 billion conglomerate. Focuses on the corporate strategies that Beatrice followed under each of its CEOs and concentrates on the company's strategic... View Details

Keywords: Corporate Strategy; Change; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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September 2007
Case

Still Leading (B8): Paul Newman—Newman's Own Script

By: Rosabeth Moss Kanter and Lance P. Pierce

Well known actor Paul Newman started a business to give profits to charity. Summarizes his experience in making the transition from one kind of leadership to another. View Details

Keywords: Transition; Philanthropy and Charitable Giving; Social Entrepreneurship; Food and Beverage Industry

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June 2011
Teaching Note

Zespri (TN)

By: Jose B. Alvarez and Mary Shelman

Teaching Note for 511001. View Details

Keywords: Competition; Brands and Branding; Innovation and Invention; Corporate Strategy; Patents; Food and Beverage Industry; Australia; New Zealand

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November 2004
Case

Innocent Drinks

By: William A. Sahlman and Dan Heath

The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details

Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe

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May 1986
Case

U.S. Retail Coffee Market (A), Software Case

By: Benson P. Shapiro

Keywords: Food and Beverage Industry; United States

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Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

17 Apr 2007
First Look

First Look: April 17, 2007

influential with children: can the company use its "magic" to get children to switch from sugary, processed foods and become lifelong converts to a more nutritious diet? What is the View Details

Keywords: Martha Lagace

19 May 2015
First Look

First Look: May 19

server or set of servers to store transactions and also avoiding any single party that can ban certain participants or certain types of transactions. Bitcoin is of interest to economists in part for its... View Details

Keywords: Sean Silverthorne

13 May 2014
First Look

First Look: May 13

how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. View Details

Keywords: Sean Silverthorne