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Show Results For
- All HBS Web
(1,775)
- People (5)
- News (172)
- Research (1,505)
- Events (2)
- Multimedia (5)
- Faculty Publications (1,307)
- December 1978 (Revised January 1986)
- Case
Pepsi-Cola (A)
By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
- 18 Mar 2008
- News
Election ’08, HBS Style
of the issues near and dear to the Class of 2009. The event, which organizers thought might be a first in HBS history (or at least the first in quite some time) included complimentary beverages View Details
- 2022
- Working Paper
Getting on the Map: The Impact of Online Listings on Business Performance
By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
by a small start-up either in North Carolina or eastern Tennessee (the drink has two origin myths, he said with a smile), the high-sugar, high-caffeine, low-carbonation beverage battled very competitively against Coke View Details
Keywords: by Martha Lagace
- 11 May 2017
- News
Going with the Flow
liquid, the observation refers to her involvement in, first, the 1993 launch of ViaCord, a company that enabled parents to store their newborn’s umbilical cord blood as a source of stem cells that help treat life-threatening diseases like... View Details
Keywords: Robert S. Benchley
- 15 Dec 2024
- News
Kelp Is on the Way
experiment with seaweed and asked kelp farmers if he could buy some. “They said, ‘Sure, but what are you going to do with it?’ ” Perkins recalls. “Then I realized there was no infrastructure to store it or... View Details
- February 2003 (Revised November 2003)
- Exercise
McDonald's: Super-Sized Troubles (B)
This case is the second of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise directs students to employ a structured problem-solving process to evaluate the McDonald's strategy. View Details
Keywords: Competitive Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry
"McDonald's: Super-Sized Troubles (B)." Harvard Business School Exercise 303-099, February 2003. (Revised November 2003.)
- February 2003 (Revised February 2003)
- Exercise
McDonald's: Super-Sized Troubles (A)
This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's. View Details
Keywords: Competitive Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry
"McDonald's: Super-Sized Troubles (A)." Harvard Business School Exercise 303-098, February 2003. (Revised February 2003.)
- 01 Dec 2019
- News
Action Plan: Tapping into a Legacy
As the new managing director of Hall & Woodhouse, one of England’s leading regional breweries, Matt Kearsey (AMP 193, 2017) knows that the best-tasting beer requires more than premium hops and pure spring water. “We give the process the... View Details
- October 2011 (Revised January 2012)
- Case
PepsiCo, Performance with Purpose, Achieving the Right Global Balance
Keywords: Corporate Strategy; Globalized Firms and Management; Strategic Planning; Food and Beverage Industry
Kanter, Rosabeth Moss, Rakesh Khurana, Rajiv Lal, and Eric Baldwin. "PepsiCo, Performance with Purpose, Achieving the Right Global Balance." Harvard Business School Case 412-079, October 2011. (Revised January 2012.)
- October 1994 (Revised November 1994)
- Case
Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures
By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris
Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details
Keywords: Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry
Goldberg, Ray A., Phil Herndon, and Katherine L. Morris. "Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures." Harvard Business School Case 595-029, October 1994. (Revised November 1994.)
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and... View Details
Keywords: by Martha Lagace
- 01 Oct 1999
- News
Eight Among Many: Robert F. Diromualdo
DiRomualdo spent four years in the Navy as an aviation reconnaissance officer during the Vietnam War before earning his MBA. He then worked for several firms, most notably Hickory Farms, the faltering specialty foods company that he... View Details
Keywords: James E. Aisner
- October 2002 (Revised January 2013)
- Case
Krispy Kreme Doughnuts
By: Paul M. Healy
Krispy Kreme is a rapidly growing firm with a business model that has excited Wall Street. View Details
Keywords: Business Growth and Maturation; Business Model; Financial Statements; Forecasting and Prediction; Financial Reporting; Performance Evaluation; Business Strategy; Food and Beverage Industry; New York (city, NY)
Healy, Paul M. "Krispy Kreme Doughnuts." Harvard Business School Case 103-018, October 2002. (Revised January 2013.)
- 31 Mar 2022
- News
A Community Hunger Solution with Global Ambitions
chapters—features hyperlocal food drives. “The food comes from restaurants or corporations in the neighborhood, and our volunteers are residents of that neighborhood,” Ghose... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- Profile
Max Wibaux
other influences, Max has been "led organically toward early-stage venture capital and growth equity in the food and beverage space," a... View Details
Keywords: CPG
- 23 Dec 2008
- First Look
First Look: December 23, 2008
CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision... View Details
Keywords: Martha Lagace
- 13 May 2014
- First Look
First Look: May 13
how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. View Details
Keywords: Sean Silverthorne
- Research Summary
Overview
By: Ryan W. Buell
From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening... View Details
Keywords: Service Operations; Customer Satisfaction; Customer Retention; Customer Behavior; Operational Transparency; Customer Compatibility; Engagement; Customers; Decision Making; Design; Management; Operations; Quality; Relationships; Social Psychology; Technology; Value; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry