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  • November 2024
  • Teaching Note

Mercado Bitcoin: M&A, IPO, or Series B?

By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell
Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details
Keywords: Cryptocurrency; Mergers and Acquisitions; Business Growth and Maturation; Business Startups; Decision Making; Going Public; Ownership Stake; Strategic Planning; Venture Capital; Problems and Challenges; Business Cycles; Digital Platforms; Emerging Markets; Market Timing; Expansion; Diversification; Valuation; Value Creation; Investment Funds; Initial Public Offering; Price; Price Bubble; Negotiation Offer; Information Technology Industry; Information Technology Industry; Brazil; Latin America
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Kluender, Raymond, Emanuele Colonnelli, and Sabrina Howell. "Mercado Bitcoin: M&A, IPO, or Series B?" Harvard Business School Teaching Note 825-092, November 2024.
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

open platforms and then provide a brief history of open digital platforms. I go on to argue that the success of open platforms in competition with vertically integrated firms gave rise to the “vertical-to-horizontal” transition in the... View Details
Keywords: Dina Gerdeman
  • December 2008 (Revised June 2009)
  • Case

Ad Classification at Right Media

By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
Keywords: Digital Marketing; Governing Rules, Regulations, and Reforms; Policy; Market Participation; Standards; Internet and the Web
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Edelman, Benjamin. "Ad Classification at Right Media." Harvard Business School Case 909-032, December 2008. (Revised June 2009.) (request a courtesy copy.)
  • 04 Mar 2014
  • Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Should managers lead innovation or get out of the way? It's not an either/or decision. Executives of some great innovative companies—Amazon's Jeff Bezos, Facebook's Mark Zuckerberg—are active participants in creation, getting their hands dusty in the View Details
Keywords: Re: Multiple Faculty
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

likely to be much lower. How many consumers will pay a dollar for song number thirteen? Clearly, there is a profit-enhancing role for some type of bundling even with digital distribution. For example, consumers might be willing to pay... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that... View Details
Keywords: Martha Lagace
  • 25 Mar 2021
  • Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

bring data and experiments into their organizations." However, the use of experiments remains spotty, with even data-driven companies still figuring out how to make the most of them. After observing several technology companies making the... View Details
Keywords: by Danielle Kost
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
Keywords: by Maggie Starvish; Retail
  • November, 2016
  • Article

Fixing Discrimination in Online Marketplaces

By: Ray Fisman and Michael Luca
Online marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for... View Details
Keywords: Prejudice and Bias; Digital Platforms; Internet and the Web; Race; Gender
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Fisman, Ray, and Michael Luca. "Fixing Discrimination in Online Marketplaces." Harvard Business Review 94, no. 12 (November, 2016): 88–95.
  • February 2025
  • Case

Fly, Fix, Fly at True Anomaly

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and David Allen
How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major defense contractors to supply the U.S. Department of Defense with satellites and software that could help protect... View Details
Keywords: Business Startups; Engineering; National Security; Digital Platforms; Failure; Problems and Challenges; Business and Government Relations; Entrepreneurship; Aerospace Industry; United States; Colorado
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Krieger, Joshua Lev, Jim Matheson, Fiona Murray, and David Allen. "Fly, Fix, Fly at True Anomaly." Harvard Business School Case 825-040, February 2025.
  • August 2024 (Revised November 2024)
  • Case

Mercado Bitcoin: M&A, IPO, or Series B?

By: Raymond Kluender, Emanuele Colonnelli, Sabrina T. Howell and Karina Souza
In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the unprecedent crypto momentum as a window of... View Details
Keywords: Cryptocurrency; Mergers and Acquisitions; Business Growth and Maturation; Business Startups; Decision Making; Going Public; Ownership Stake; Strategic Planning; Venture Capital; Problems and Challenges; Business Cycles; Digital Platforms; Emerging Markets; Market Timing; Expansion; Diversification; Valuation; Value Creation; Investment Funds; Initial Public Offering; Price; Price Bubble; Negotiation Offer; Financial Liquidity; Information Technology Industry; Information Technology Industry; Latin America; South America; Brazil; Sao Paulo; United States
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Kluender, Raymond, Emanuele Colonnelli, Sabrina T. Howell, and Karina Souza. "Mercado Bitcoin: M&A, IPO, or Series B?" Harvard Business School Case 825-047, August 2024. (Revised November 2024.)
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

on digital photography would inevitably distract the mainstream managers. Fund in stages. Establishing a freestanding venture is a good first step, but it's no guarantee that the people in charge will manage the business as an independent... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • October 2021 (Revised March 2022)
  • Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
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Israeli, Ayelet, and Fabrizio Fantini. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Spreadsheet Supplement 522-710, October 2021. (Revised March 2022.)
  • 24 Mar 2015
  • First Look

First Look: March 24

features. First, financiers engage in the costly but potentially profitable process of innovation: they can invent better methods for screening entrepreneurs. Second, every screening process becomes less effective as technology advances.... View Details
Keywords: Sean Silverthorne
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

Business School Case 518-030 Enpara.com: Digital Bank at a Crossroad In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October... View Details
Keywords: Sean Silverthorne
  • October 2001
  • Case

Meg Whitman and eBay Germany

By: Linda A. Hill and Maria Farkas
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to... View Details
Keywords: Acquisition; Integration; Digital Platforms; Internet and the Web; Globalized Markets and Industries; Germany
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Hill, Linda A., and Maria Farkas. "Meg Whitman and eBay Germany." Harvard Business School Case 402-006, October 2001.
  • 08 Aug 2023
  • Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

employees. The term emerged in the early 2000s as computers, data storage, and the internet grew faster and more capable. In its most basic form, people analytics is defined as taking a “data-driven approach to address employee-related decisions and practices,” says... View Details
Keywords: by Ben Rand
  • June 2018 (Revised October 2018)
  • Teaching Note

Valuing Snap After the IPO Quiet Period (A), (B), and (C)

By: Marco Di Maggio and Benjamin C. Esty
Teaching Note for HBS Nos. 218-095, 218-096, and 218-116. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
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Di Maggio, Marco, and Benjamin C. Esty. "Valuing Snap After the IPO Quiet Period (A), (B), and (C)." Harvard Business School Teaching Note 218-101, June 2018. (Revised October 2018.)
  • Fall 2011
  • Article

Exclusivity and Control

By: Andrei Hagiu and Robin S. Lee
We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries and show that whether or not a piece of content ends... View Details
Keywords: General Strategy; Entertainment And Leisure; Software; Quality; Competition; Price; Sales; Expansion; Digital Platforms; Revenue; Negotiation
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Hagiu, Andrei, and Robin S. Lee. "Exclusivity and Control." Journal of Economics & Management Strategy 20, no. 3 (Fall 2011).
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services provider to content owners in the... View Details
Keywords: Martha Lagace
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