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  • All HBS Web  (6,548)
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  • November 1998 (Revised October 2003)
  • Case

Mike Winsor: A Career in Marketing

By: Robert J. Dolan
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing. View Details
Keywords: Marketing; Ethics
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Dolan, Robert J. "Mike Winsor: A Career in Marketing." Harvard Business School Case 599-065, November 1998. (Revised October 2003.)
  • 11 Dec 2012
  • News

Local housing specialists join national debate over changes in tax deduction for mortgage holders

  • 11 Sep 2020
  • News

More Groceries, Less Gas: The Pandemic Is Shaking Up The Cost Of Living

  • 11 Dec 2017
  • News

As the Fed Deliberates, Amazon Is Making Its Job More Difficult

  • Research Summary

Overview

Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details

Keywords: Price Effects; Competition Policy; Algorithms; Online Competition; Dynamic Pricing; Beliefs; Preferences; Preference Heterogeneity; Preference Measurement; Competition; Microeconomics; Strategy; Integration; Cooperation
  • February 2005 (Revised May 2005)
  • Case

Intelliseek

Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details
Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry
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Wathieu, Luc R., and Allan Friedman. "Intelliseek." Harvard Business School Case 505-061, February 2005. (Revised May 2005.)
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their computers to... View Details
Keywords: by Susan Young
  • 01 Sep 2015
  • News

StubHub gets snubbed after publishing full prices

  • 31 Aug 2010
  • News

As economy seeks balance, businesses hold key

  • 01 Jul 2022
  • News

Fisher & Herzlinger: New Transparency Rule Helps Rein in Health Care Costs

  • 23 Mar 2012
  • News

How to Charge a Fee (Without Starting a Customer Rebellion)

    The Architecture of Innovation: The Economics of Creative Organizations

    Innovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the mark—plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a... View Details
    • February 2022 (Revised April 2024)
    • Case

    Aleph Farms: A New Culture of Meat

    By: Elie Ofek and Jeff Huizinga
    Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details
    Keywords: Innovation; Disruptive Innovation; Adoption; Go To Market Strategy; Industry Evolution; Food Industry; Environmental And Social Sustainability; Marketing Of Innovations; Brand Building; Capital Expenditures-equipment; Disruption; Green Technology; Environmental Sustainability; Food; Market Entry and Exit; Brands and Branding; Consumer Behavior; Competitive Strategy; Growth and Development Strategy; Food and Beverage Industry
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    Ofek, Elie, and Jeff Huizinga. "Aleph Farms: A New Culture of Meat." Harvard Business School Case 522-071, February 2022. (Revised April 2024.)
    • December 2019 (Revised March 2020)
    • Case

    Impossible Foods

    By: Jose B. Alvarez and Natalie Kindred
    Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
    Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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    Alvarez, Jose B., and Natalie Kindred. "Impossible Foods." Harvard Business School Case 520-046, December 2019. (Revised March 2020.)
    • 04 Sep 2007
    • Working Paper Summaries

    Why Do Intermediaries Divert Search?

    Keywords: by Andrei Hagiu & Bruno Jullien
    • November 2012 (Revised April 2013)
    • Case

    Konys, Inc.

    By: Deishin Lee and Tunay I. Tunca
    This case describes the sourcing policy for a consumer electronics company. The company must decide how to structure contracts with their supplier—using a purchase contract, an option contract, or combination of the two. The company can also buy from the spot market.... View Details
    Keywords: Option Contract; Uncertainty; Sourcing; Supplier Relationship; Risk and Uncertainty; Contracts; Supply Chain; Consumer Products Industry; Consumer Products Industry
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    Lee, Deishin, and Tunay I. Tunca. "Konys, Inc." Harvard Business School Case 613-065, November 2012. (Revised April 2013.)
    • Research Summary

    Overview

    By: Jill J. Avery
    I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details
    • 29 Jun 2022
    • News

    As Prices Skyrocket, Coupons Are Harder to Find Than Ever

    • 14 Jul 2009
    • First Look

    First Look: July 14

    preferences, firms are a priori uncertain which attribute all consumers will value more. In this case, a firm that conducts market research always attempts innovation on the attribute it discovers that View Details
    Keywords: Martha Lagace
    • October 2024
    • Background Note

    The Semiconductor Industry

    By: Andy Wu, Steve Blank and Matt Higgins
    The semiconductor industry powers modern technology, from consumer electronics to data centers. This background note explores the layers of the semiconductor inudstry value chain, including Integrated Device Manufacturers (IDMs), fabless companies, and foundries, while... View Details
    Keywords: Strategy; Supply Chain; Product Design; Customer Value and Value Chain; Manufacturing Industry; Technology Industry; Semiconductor Industry; United States; China; Taiwan
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    Wu, Andy, Steve Blank, and Matt Higgins. "The Semiconductor Industry." Harvard Business School Background Note 725-398, October 2024.
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