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  • All HBS Web  (2,597)
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  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

financing a risky venture. Structured experimentation, popularized by Eric Ries’ The Lean Startup, has been widely embraced as the gold standard for how to approach the commercialization of radical new ideas. From Boston to Beijing to... View Details
Keywords: Dina Gerdeman
  • 08 Apr 2014
  • First Look

First Look: April 8

Almandoz Abstract—A case study is presented on business ethics and bank management. The situation facing the president of a community bank established to operate as a green business and to consider ethical issues of bank loans when it is considering an application for... View Details
Keywords: Sean Silverthorne
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

Competition. DFA's six-person team came together in the interdisciplinary MBA course Inventing Breakthroughs and Commercializing Science and included members with medical, science, public health, and business backgrounds from HBS, MIT,... View Details
Keywords: by Julia Hanna; Education
  • 17 Mar 2008
  • Research & Ideas

The Lessons of Business History: A Handbook

history questions concerning the growth of large firms and the reasons why particular firms became global leaders, but I also venture beyond the traditional comfort zone for a business historian by delving into social and cultural issues by exploring how far the View Details
Keywords: by Sean Silverthorne
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

launch of its line of EVs, the first commercially available, highway-safe cars in the world that produced zero greenhouse emissions. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808070 WL Ross &... View Details
Keywords: Martha Lagace
  • November 2017
  • Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
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Wells, John R., and Gabriel Ellsworth. "Tencent." Harvard Business School Teaching Note 718-457, November 2017.
  • December 2022 (Revised February 2023)
  • Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details
Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China
Citation
Educators
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Alvarez, Jose B., Pedro Levindo, and Ruth Costas. "Marfrig's Quest for Sustainable Beef." Harvard Business School Case 523-073, December 2022. (Revised February 2023.)
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

new product, a firm may decide to preannounce untruthfully in order to deter competitors. We examine an incumbent's preannouncement strategy when there is uncertainty regarding the commercial viability of a new product opportunity and a... View Details
Keywords: Sean Silverthorne
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

reduce its position in wireline residential services and focus on its commercial and business markets.1 People who decide to leave their spouses or change jobs often also have this same profile and similarly make an Option B decision.... View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 05 Jun 2012
  • First Look

First Look: June 5

agendas, whose strategies to build viable business models proved crucially dependent on two exogenous factors: the prices of alternative conventional fuels and public policy. Supportive public policies in various geographies facilitated the View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

Finance in Commercial Real Estate John D. Macomber and Frederik NellemannHarvard Business School Case 212-067 A commercial landlord analyzes options for funding and accomplishing energy efficiency retrofit.... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2014
  • First Look

First Look: February 4

development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
Keywords: Sean Silverthlorne
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

commercial and companion animals. The company has been growing rapidly and is considering whether or not to implement an enterprise resource planning (ERP) system. Ozark currently uses an IT system built and refined in house and, though... View Details
Keywords: Sean Silverthorne
  • 14 Apr 2015
  • First Look

First Look: April 14

theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

broad North American launch of its line of EVs, among the very first commercially available, highway-approved safe cars in the world that produced zero greenhouse gas tailpipe emissions. Purchase this... View Details
Keywords: Martha Lagace
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

detail, and supporting economic data is provided. By enabling an analysis of how long and how aggressively an artist should be supported before commercial success is achieved, serves as a vehicle for contrasting different approaches to... View Details
Keywords: Martha Lagace
  • 14 Nov 2005
  • Research & Ideas

How Can Start Ups Grow?

difficulty to their struggle to grow and succeed. 3. The impact of intangible assets on economic transactions: I plan to study commercial transactions in which finances are not the sole currency of exchange, and intangibles like status... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

commercial properties, and planned communities. So as the Rouse shopping center becomes the place of choice for consumers primarily interested in good jewelry or children's clothes, the competing shopping center nearby responds by trying... View Details
Keywords: by David Stauffer
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

they are not getting everyone they are paying for." The possibility of consumers tuning out during ads is even worse during the rest of the year—when commercials aren't as hyped as they are during the Super Bowl. But advertisers... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 25 Mar 2013
  • Research & Ideas

How Chapter 11 Saved the US Economy

back more investors overall. "It's about increasing the size of the pie available to all the firm's stakeholders," he says. Not A Universal Solution But Chapter 11 isn't the answer for all companies, Gilson says. It might yield big benefits for View Details
Keywords: by Kim Girard; Financial Services
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