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  • December 2012 (Revised October 2022)
  • Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details
Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems
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Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)
  • 14 Feb 2005
  • Research & Ideas

Desktop Search and Revenue Streams

accessible and useful to you,'" he said. Like Yahoo, Google also recently launched a desktop search product. Mark Kroese, general manager of information services and Merchant platform product marketing at MSN, said it is clear that... View Details
Keywords: by Julie Jette
  • 13 Aug 2024
  • Research & Ideas

Why Companies Shouldn't Delay Software Updates—Even After CrowdStrike's Flaw

software update to the Falcon security platform managed by CrowdStrike, the giant cybersecurity company. “What happened in CrowdStrike is an illustration of the risk of picking up an upgrade immediately.” Greenstein’s work focuses on... View Details
Keywords: by Jay Fitzgerald; Technology; Information Technology; Computer; Web Services
  • October 2020 (Revised March 2021)
  • Supplement

Migros Turkey: Scaling Online Operations During COVID-19 (C)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details
Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
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Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations During COVID-19 (C)." Harvard Business School Supplement 621-062, October 2020. (Revised March 2021.)
  • August 2021
  • Article

Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap

By: Abhishek Nagaraj
The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to... View Details
Keywords: Online Communities; Knowledge Production; Crowdsourcing; Innovation; Digitization; Internet and the Web; Digital Platforms; Social and Collaborative Networks; Analytics and Data Science; Knowledge Dissemination
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Nagaraj, Abhishek. "Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap." Management Science 67, no. 8 (August 2021).
  • May 2019
  • Teaching Note

SeatGeek

By: Robert F. Higgins and Sarah Mehta
Teaching Note for HBS No. 819-013. View Details
Keywords: Event Ticketing; Sports Ticketing; Business Ventures; Acquisition; Business Model; Decision Making; Digital Platforms; Sports; Strategy; Mobile and Wireless Technology; Information Technology; Entertainment and Recreation Industry; Sports Industry; New York (city, NY)
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Higgins, Robert F., and Sarah Mehta. "SeatGeek." Harvard Business School Teaching Note 819-104, May 2019.
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

School Case 515-052 Philips Healthcare: Marketing the HealthSuite Digital Platform In June 2014, leading healthcare and consumer technology company Royal Philips (Philips) announced its HealthSuite Digital View Details
Keywords: Sean Silverthorne
  • September 2023 (Revised December 2023)
  • Case

TetraScience: Noise and Signal

By: Thomas R. Eisenmann and Tom Quinn
In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from... View Details
Keywords: Entrepreneurship; Business Growth and Maturation; Business Organization; Restructuring; Forecasting and Prediction; Digital Platforms; Analytics and Data Science; AI and Machine Learning; Organizational Structure; Network Effects; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry; United States; Boston
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Eisenmann, Thomas R., and Tom Quinn. "TetraScience: Noise and Signal." Harvard Business School Case 824-024, September 2023. (Revised December 2023.)
  • 07 Dec 2015
  • Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

entrepreneurship and venture capital are especially exciting right now? Josh Lerner: One of the big changes in venture capital in the last decade is the rise of “personalized” entrepreneurial finance. That includes crowdfunding platforms... View Details
Keywords: Re: Josh Lerner; Financial Services; Banking
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

from a high-end watchmaker that will do just one thing—tell time—but do it in style. "Features…don't always get you there," Tyneski said. Several panelists argued that the cell phone of today is not the ideal platform for... View Details
Keywords: by Sean Silverthorne
  • 25 Feb 2013
  • Research & Ideas

Lean Strategy Not Just for Start-Ups

upgrades, forming hypotheses and conducting experiments with each new version along the way. Intuit adopted such a strategy when developing Fasal, a mobile platform that delivers agricultural market price information to farmers in India.... View Details
Keywords: by Carmen Nobel; Financial Services
  • 12 Oct 2006
  • First Look

First Look: October 12, 2006

this context, "platforms" provide infrastructure and rules that facilitate users' transactions. The article provides an introduction to strategic challenges that confront platform providers serving two-sided markets. The first... View Details
Keywords: Sean Silverthorne
  • 2007
  • Working Paper

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e. inducing consumers to search more than they would like): i)... View Details
Keywords: Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search?" Harvard Business School Working Paper, No. 08-010, August 2007. (Revised February 2009, May 2010.)
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

information and updates through early 2016. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717504-PDF-ENG Harvard Business School Case 618-025 Adaptive Platform Trials: The Clinical Trial of the Future? In July 2017, Dr.... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2020
  • Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

partnership with the online review platform Yelp helped the researchers evaluate consumers’ interest in dining at restaurants as well as ordering food for delivery and takeout. The team found that: People across the US had largely stopped... View Details
Keywords: by Danielle Kost; Food & Beverage
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

its market penetration—like that of rivals Microsoft (with the Xbox) and Nintendo (with the GameCube)—has been limited by a narrow customer base of mostly males in their late teens and twenties. Sony's goal is to make the PlayStation a broad View Details
Keywords: by Youngme Moon
  • 19 Jul 2011
  • First Look

First Look: July 19

"money management" and the "investment systems platform" businesses. Students analyze why BlackRock decided to unbundle its Aladdin investment platform and if the firm should consider expanding the View Details
Keywords: Sean Silverthorne
  • 24 Feb 2003
  • Research & Ideas

In Troubled Africa, Botswana Flowers

small and still relatively poor—it can't compare to the Chinese market, say, or to Brazil. But it has a very stable government, a solid financial and physical infrastructure, and a welcoming investment climate. It has vast potential as a tourist destination and could... View Details
Keywords: by Cynthia Churchwell
  • February 2025
  • Case

Fly, Fix, Fly at True Anomaly

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and David Allen
How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major defense contractors to supply the U.S. Department of Defense with satellites and software that could help protect... View Details
Keywords: Business Startups; Engineering; National Security; Digital Platforms; Failure; Problems and Challenges; Business and Government Relations; Entrepreneurship; Aerospace Industry; United States; Colorado
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Krieger, Joshua Lev, Jim Matheson, Fiona Murray, and David Allen. "Fly, Fix, Fly at True Anomaly." Harvard Business School Case 825-040, February 2025.
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

Science Foundation. The developed platform offers an unprecedented view of the R&D-to-patenting innovation process and a close analysis of the strengths and limitations of the Industry R&D Survey. The files are linked through a... View Details
Keywords: Sean Silverthorne
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