Publications

20 Sep 2021
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

college basketball player at St. John’s University. He then pivoted his career path into investment banking, corporate strategy, and management consulting before circling back to the game he loves. Now at MSG, Laitsas is looking forward... View Details

July 2024
Case

Google Stadia: Game On or Game Over?

By: Derek C. M. van Bever and Akshat Agrawal

This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time... View Details

Keywords: Technological Innovation; Product Development; Leadership; Segmentation; Corporate Entrepreneurship; Video Game Industry

Technology & Innovation - Faculty & Research

software platform; investing in software development capabilities; building advanced analytics capabilities; and embracing crowd-based product development. With all this, GE is evolving its business model. Now, for example, revenue from... View Details

February 2001 (Revised April 2001)
Case

Merrill Lynch: Integrated Choice (Abridged)

By: F. Warren McFarlan and James Weber

Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients, from the do-it-yourself investor... View Details

Keywords: Investment Banking; Marketing Strategy; Distribution Channels; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry

November 2003 (Revised February 2011)
Case

Sanford C. Bernstein: The Fork in the Road (A)

By: Boris Groysberg and Anahita Hashemi

Soon after the death of the firm's legendary founder, the individuals then serving as chairman and as president--Lewis A. Sanders and Roger Hertog, respectively--talked about the future of their firm. Sanford C. Bernstein & Co., a private investment firm, had grown... View Details

Keywords: Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Performance Expectations; Competitive Advantage; Valuation

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December 2011
Case

PepsiCo India: Performance with Purpose

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Natalie Kindred

In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy... View Details

Keywords: Corporate Strategy; Mission and Purpose; Food and Beverage Industry; India

Arthur I Segel

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Keywords: federal government; real estate

February 2013 (Revised March 2013)
Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry

April 2007
Article

Wintel: Cooperation and Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie

We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details

Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product

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June 2021
Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller

In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details

Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Auto Industry; Transportation Industry; Israel

September 2017 (Revised January 2019)
Case

FJ Management Inc.

By: Lynda M. Applegate and Matthew G. Preble

In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company’s strategic direction. Maggelet, daughter of the company’s founder, has led FJ Management since 2009 when she stepped in as CEO... View Details

March 2011 (Revised May 2011)
Case

China Construction America (A): The Road Ahead

How did a Chinese state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC, China's leading... View Details

Keywords: Foreign Direct Investment; Global Strategy; Market Entry and Exit; Negotiation Deal; State Ownership; Construction Industry; China; United States

October 2013 (Revised December 2013)
Case

Intuit QuickBooks: From Product to Platform

By: Andrei Hagiu and Elizabeth J. Altman

This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details

Keywords: Business Model; Organizational Change and Adaptation; Digital Platforms; Competitive Advantage; Network Effects; Consumer Products Industry

December 1998
Case

Retail Financial Services in 1998: First Union

By: Stephen P. Bradley and Takia Mahmood

Provides an overview of First Union's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the following... View Details

Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry

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04 Aug 2008
Research & Ideas

How Female Stars Succeed in New Jobs

difficult to create good in-house relationships and there were frequent changes of management, respond much as women do—by investing in external networks. Not all but some of their strategies at poorly... View Details

Keywords: by Martha Lagace; Financial Services

September 1994
Case

BayFunds

By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper

In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details

Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry

April 2017 (Revised November 2017)
Case

BlackRock (C): Integrating BGI (with video links)

By: Ranjay Gulati, Jan W. Rivkin and Aldo Sesia

On June 11, 2009, BlackRock, Inc., the world’s fourth-largest asset manager announced it was acquiring Barclays Global Investors (BGI) for $13.5 billion in stock and cash. The deal would more than double BlackRock’s assets under management (AUM), making it the world’s... View Details

Keywords: Acquisition; Integration; Organizational Culture; Strategy; Competitive Advantage; Information Technology; Asset Management; Financial Services Industry; United States