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Show Results For
- All HBS Web
(1,970)
- People (1)
- News (313)
- Research (1,303)
- Events (7)
- Multimedia (9)
- Faculty Publications (965)
- August 2001
- Teaching Note
EnronOnline: Louise Kitchen, Intrapreneur (A) & (B) TN
Teaching Note for (9-301-085) and (9-301-102). View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
the more traditional, siloed approach. Avery: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics company. They have one permanent showroom in New York, but everything else that they’ve done,... View Details
- 01 Mar 2015
- News
Clubs Hopping
Reaching Out The first annual HBS Latino Alumni Association Southern Dinner, held in Dallas last fall, was more than a social occasion for outgoing club president Al Suarez (MBA 2005) and event organizer Eric Calderon (MBA 2013)—it was also a successful trial of the... View Details
- 01 Mar 2023
- News
The Latest Model
was booming: The price of bitcoin had surged to nearly $20,000; governments were beginning to recognize the cryptocurrency as legal tender; and industries from fintech to pharma were launching blockchain-related projects. (Though best known as the distributed View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the digital economy. A... View Details
- 04 Oct 2016
- Blog Post
Why We Recruit: CVS Health
Corporate Intern Program. We hire interns across a diversity of business areas working on market-shaping strategies in areas which include Digital Innovations, Merchandising, Marketing, Analytics, Product... View Details
Keywords: Health Care
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products, commercial real estate,... View Details
- 01 Mar 2018
- News
Realizing The Potential Of One Harvard
curriculum covers topics ranging from programming and data science systems to digital strategy and innovation to data-driven marketing. The course content includes both asynchronous learning sessions and... View Details
- December 2022
- Article
Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market
By: Yanhui Wu and Feng Zhu
A growing number of people today are participating in the gig economy, working as independent contractors on short-term projects. We study the effects of competition on gig workers' effort and creativity on a Chinese novel-writing platform. Authors produce and sell... View Details
Keywords: Gig Workers; Platform-based Markets; Novel Writing; Creative Production; Platform Bias; Employment; Digital Platforms; Creativity; Books; Competition; Contracts
Wu, Yanhui, and Feng Zhu. "Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market." Management Science 68, no. 12 (December 2022): 8613–8634.
- January 2017 (Revised August 2019)
- Case
X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)
By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details
Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada
Zhu, Feng, and Angela Acocella. "X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)." Harvard Business School Case 617-046, January 2017. (Revised August 2019.)
- Web
Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- June 2014
- Article
Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves
By: Benjamin Edelman
How does online advertising become less effective than advertisers expect and less effective than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their... View Details
Keywords: Online Advertising; Measurement; Mismeasurement; Fraud; Invisible; Digital Marketing; Misleading and Fraudulent Advertising; Marketing Strategy
Edelman, Benjamin. "Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves." Journal of Advertising Research 54, no. 2 (June 2014): 127–132.
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (C)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Transportation Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.)
- June 2000 (Revised March 2003)
- Case
IBM Technology Group
By: Andrew P. McAfee and Kerry Herman
Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource planning (ERP) software from SAP, and how the division should best leverage this capability going forward. View Details
Keywords: Management; Digital Platforms; Information Technology; Competitive Advantage; Projects; Information Technology Industry
McAfee, Andrew P., and Kerry Herman. "IBM Technology Group." Harvard Business School Case 600-010, June 2000. (Revised March 2003.)
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
plans for future workforce makeup and training, and its search for opportunities from digital infrastructure and automation. What’s Really Disrupting Business? It’s Not Technology Technology doesn't drive disruption—customers do. The... View Details
Keywords: by Sean Silverthorne
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
Boston. Elberse is remaining mum on celebrities planning to attend the next session in order to protect their privacy. Participants sign up to learn strategies for launching creative products, managing talent, coping with advances in... View Details
- February 2024
- Case
Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry
By: Frank Nagle
In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of “Matter” version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible... View Details
Nagle, Frank. "Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry." Harvard Business School Case 724-431, February 2024.
- Web
A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877
Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business... View Details