Publications

January 2004
Case

Matching Dell (B): 1998-2003

By: Jan W. Rivkin and Simona Giorgi

Supplements the (A) case. View Details

Keywords: Computer Industry

January 2004 (Revised March 2010)
Teaching Note

Intel Corporation: 1968-2003; Intel Corporation: 2005 (TN)

By: Ramon Casadesus-Masanell, David B. Yoffie and Sasha Mattu

Teaching Note to (9-703-427). View Details

Keywords: Computer Industry

August 2003
Case

Wintel (B): From NSP to MMX

By: David B. Yoffie

Supplements the (A) case. View Details

Keywords: Computer Industry

September 2002
Supplement

Hewlett-Packard: Singapore (D)

By: Dorothy A. Leonard and David Kiron

Supplements the (A) case. View Details

Keywords: Computer Industry; Singapore

July 2002
Case

Kendall Square Research Corporation (B2) (Abridged)

By: William J. Bruns Jr. and F. Warren McFarlan

Supplements the (A) (Abridged) case. View Details

Keywords: Computer Industry

June 1999
Supplement

Compaq Computer: Focus Groups 1 & 2, Video Transcript

By: David E. Bell

Keywords: Customer Focus and Relationships; Computer Industry

January 1991 (Revised March 1991)
Case

Hewlett-Packard: Corporate, Group, and Divisional Manufacturing (A)

By: David A. Garvin

Keywords: Computer Industry

April 1986 (Revised September 1993)
Case

Sun Microsystems, Inc. (A)

By: Steven C. Wheelwright

Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details

Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry

April 1999 (Revised September 1999)
Case

Compaq Computer: Consumer Notebook Group

By: David E. Bell and Ann Leamon

Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details

Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry

October 1981 (Revised June 1982)
Case

Concept Devices, Inc.: International Market Entry

Concept is a highly touted startup venture in distributed data processing computers. The company has only made one sale to date, but has an order backlog for its unique product and expects an almost vertical growth curve. The company has been courted seriously by... View Details

Keywords: Global Strategy; Business Startups; Computer Industry; France; United Kingdom

September 1997
Teaching Note

Datavision (A), (B), and (C) TN

By: Michael Beer and Stephanie L. Woerner

Teaching Note for (9-495-046), (9-495-047), and (9-495-048). View Details

Keywords: Computer Industry

1 Oct 2002
Conference Presentation

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan MacCormack and Marco Iansiti

Keywords: Intellectual Property; Management; Information Technology; Design; Computer Industry

July 1993
Teaching Note

Reshaping Apple Computer's Destiny 1992 TN

By: David B. Yoffie

Teaching Note for (9-393-011). View Details

Keywords: Computer Industry; California

September 1992 (Revised January 1994)
Case

Reshaping Apple Computer's Destiny 1992

By: David B. Yoffie and Johanna M. Hurstak

Examines John Sculley's approach toward transforming Apple Computer. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple. View Details

Keywords: Management Style; Transformation; Management Teams; Management Systems; Computer Industry; California

2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 17 The Wintel Standards-based Platform

By: Carliss Y. Baldwin

The purpose of this chapter is to use the theory of bottlenecks laid out in previous chapters to better understand the dynamics of an open standards-based platform. I describe how the Wintel platform evolved from 1990 through 2000 under joint sponsorship of Intel and... View Details

Keywords: Open Platforms; Bottlenecks; Wintel Platform; Disintermediation; Information Infrastructure; Applications and Software; Business History; Digital Platforms; Computer Industry