Publications

The ubiquity of digital technology and internet connectivity is driving both new and old players across all industries to invest in new capabilities, define new business models, and compete in new ways. From software to automobiles, from healthcare to financial... View Details

April 2015
Teaching Plan

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa Mazzanti

This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details

Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education

24 Jan 2005
Research & Ideas

Rethinking Activity-Based Costing

from making unnecessary new investments in capacity. For example, the vice president of operations at Lewis-Goetz, a hose and belt fabricator based in Pittsburgh, saw from his time-driven ABC model that one of his plants was operating at... View Details

Keywords: by Robert S. Kaplan & Steven R. Anderson

April 2002
Case

Contingent Workforce Planning at Motorola, Inc.

Details the rationale for and design of a unique organizational response by Motorola to the challenges of contingent staffing at its semiconductor facility in Austin, Texas. The new outsourcing strategy is built on principles of supply chain management and business... View Details

Keywords: Selection and Staffing; Semiconductor Industry; Texas

July 2004 (Revised December 2004)
Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind

RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details

Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry

September 1997 (Revised October 1997)
Case

Emmet Stephenson: Profile of an Entrepreneur

By: Ashish Nanda

Profiles the career of a Emmet Stephenson, the founder of over a dozen successful companies, as a model of entrepreneurship and management. View Details

Keywords: Business or Company Management; Entrepreneurship; Personal Development and Career

11 Apr 2012
Research & Ideas

The High Risks of Short-Term Management

that larger firms, growth firms, and more profitable firms tend to be more long-term-oriented. In contrast, firms with a more volatile business model and cash flow profile tend to be more... View Details

Keywords: by Sean Silverthorne; Financial Services

Article

New Sales Realities

By: Frank V. Cespedes

Business leaders need to understand that it’s the fit of People, Process, Pricing, and Partners that drives sales effectiveness. As firms confront new buying processes, required sales competencies affect hiring, training, and development (People). Without a coherent... View Details

Keywords: Sales; Performance Effectiveness

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January 2023
Article

Social Networks, Ethnicity, and Entrepreneurship

By: William R. Kerr and Martin Mandorff

We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other... View Details

Keywords: Self-employed; Occupation; Entrepreneurship; Ethnicity; Immigration; Networks

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12 PM – 1:15 PM EDT, 14 Apr 2021
Virtual Programming

Unlocking Opportunity for America's Workforce

Professor?Bill Sahlman?will discuss his new case, Guild Education: Unlocking Opportunity for Americas Workforce, with CEO and cofounder?Rachel Carlson. Guild connects employers and universities to provide employees with education as a benefit, transforming traditional... View Details

January 2008 (Revised November 2009)
Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry

TeachingInterests

Digital Innovation and Transformation – MBA Elective Curriculum

By: Feng Zhu

Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details

The Money of Invention: How Venture Capital Creates New Wealth

When the economy was booming and dot-coms were flying high, venture capitalists were admired as impresarios of innovation. Then the market tanked, start-ups fizzled, and those same deal-makers were rebuked as predators out for a quick score. So... View Details

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

Web

Faculty & Research

incidence of workplace accidents after “good mood” inspections. Overall, our findings show that regulators’ mood results in bias in the oversight of firms. Business & Environment Initiative Climate Solutions, Transition Risk, and Stock... View Details

December 2000
Background Note

Online Market Makers

By: Thomas R. Eisenmann and Chris Hackett

Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details

Keywords: Business Model; Web Services Industry