Publications

January 2020
Supplement

John Branca: Negotiating Michael Jackson’s Thriller (B)

By: James K. Sebenius and Alex Green

Supplements the (A) case. View Details

Keywords: Dealmaking; Negotiation; Entertainment; Music Entertainment

2017
Chapter

High Stakes Negotiation: Indian Gaming and Tribal/State Compacts

By: Gavin Clarkson and James K. Sebenius

Although Indian tribes and the surrounding states were often bitter enemies throughout much of the history of the United States, recently tribes and states have been able to work cooperatively in a number of areas. In some instances, Congress has mandated such... View Details

Keywords: Indian Gaming; Negotiation; Regulation; Tribal Sovereignty; Sovereign Finance; Negotiation Participants; Relationships; Cooperation; Connecticut

Read Now

April 1985
Article

The Power of Alternatives or the Limits to Negotiation

By: James K. Sebenius and David Lax

Keywords: Negotiation; Power and Influence

December 2011
Case

Negotiating the Path of Abraham

By: James K. Sebenius and Kimberlyn Leary

The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. The Path begins in the ancient ruins of Harran, in modern-day Turkey, where Abraham first heard... View Details

Keywords: Nonprofit Organizations; Governing and Advisory Boards; Partners and Partnerships; Negotiation; Social Entrepreneurship; Religion; Culture; Tourism Industry; Israel; Syria; Middle East; Turkey; Jordan

October 2009
Supplement

Don Soderquist: Negotiating the Wal-Mart-P&G Relationship (B)

By: James K. Sebenius and Ellen Knebel

This case follows the A case and describes the negotiations and strategic choices of Don Soderquist, who as Chief Operating Officer of Wal-Mart, helped to forge a major partnership with P&G in the 1980s and 1990s. The case chronicles the challenging barriers to success... View Details

Keywords: Negotiation Style; Partners and Partnerships; Leadership; Value Creation; Problems and Challenges; Distribution Channels; Distribution Industry

September 2008
Case

Steven Scheyer: Renegotiating the Newell Rubbermaid Relationship with Wal-Mart

By: James K. Sebenius and Ellen Knebel

In April 2001, Newell Rubbermaid's incoming CEO Joe Galli tapped Steve Scheyer to become President of Newell Rubbermaid's soon-to-be-created Wal-Mart Division. Scheyer had to renegotiate a partnership with Wal-Mart--Rubbermaid's largest customer--that had grown... View Details

Keywords: Customer Focus and Relationships; Distribution Channels; Partners and Partnerships; Negotiation Process

January 1997
Article

The Effect of Multiple Anchors on Anchoring Individual and Group Judgment

By: James K. Sebenius and Glen Whyte

Keywords: Groups and Teams; Judgments; Agreements and Arrangements

September 2007
Case

Peter Welz: When a Marquee Prospect Plays Hardball (B)

By: James K. Sebenius and Ellen Knebel

Keywords: Negotiation; Negotiation Style; Conflict and Resolution

January 2007
Case

Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart

By: James K. Sebenius and Ellen Knebel

Describes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding... View Details

Keywords: Marketing; Negotiation; Distribution Channels; Partners and Partnerships; Sales

May 2006
Supplement

The Brent Spar Campaign (B): Rescuing Greenpeace?

By: James K. Sebenius and Natasha Affolder

Keywords: Green Technology Industry

fall 1995
Article

Stakeholder Negotiations over Third World Natural Resource Projects

By: James K. Sebenius and Hannah Riley

Keywords: Business and Stakeholder Relations; Global Range; Projects; Negotiation

November 2001 (Revised October 2006)
Case

Smartix (A): Dancing with Elephants

By: Donald N. Sull, James K. Sebenius and Noam Wasserman

This case describes issues facing the founder-CEO of a high-tech start-up in Boston, as he negotiates with multiple large potential partners and investors. The negotiations include a potential business partnership with FleetCenter and Madison Square Garden, and a... View Details

Keywords: Information Technology; Venture Capital; Negotiation; Entrepreneurship; Business Startups; Power and Influence; Technology Industry; Boston