Publications

December 1999 (Revised May 2002)
Case

CNBC (A): NBC and Its Startup Friends

By: Rosabeth M. Kanter

NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details

Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry

October 2000 (Revised November 2005)
Case

Cisco Systems: Web-enablement

By: Richard L. Nolan, Kelley Porter and Christina Akers

Describes how Cisco web-enabled their ERP systems and developed the "front office" systems to electronically link to their customers and suppliers. A rewritten version of an earlier case. View Details

Keywords: Internet and the Web; Information Technology; Technological Innovation; Internet and the Web; Service Operations; Information Technology Industry

Educators

02 Aug 2021
Blog Post

Uncovering the Virtual Advantage at Humana

employees across a variety of functions worked remotely and in January 2020, Humana was ranked 15th most flexible workplace in the U.S. by FlexJobs. Humana has earned this reputation by offering remote work arrangements, using a variety of View Details

Keywords: Health Care; Health-Related Services

01 Mar 2019
News

Case Study: Off to a Fine Art

determine specific style demands, then only ordering inventory against confirmed bookings. Clay will lose access to last-minute renters, but it will preserve precious capital, which is better used for building a strong social and web... View Details

Keywords: Jen McFarland Flint

01 Sep 2003
News

HBS Alumni Association Board of Directors: President’s Report

Interactive was contracted in the Spring to provide a series of useful administrative tools including data updates, membership renewal, event management and web templates. Thanks to the work of this committee, clubs and associations of... View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

2018
Working Paper

Executive Education in the Digital Matrix: The Disruption of the Supply Landscape

By: Mihnea Moldoveanu and Das Narayandas

Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers... View Details

Keywords: Executive Education; Internet and the Web; Disruption; Competency and Skills; Leadership Development

Read Now

November 2013
Teaching Note

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer

In 2012, Barnes & Noble found itself in a difficult position. While the company had weathered the advent of online retailing relatively well, the arrival of electronic books (e-books) threatened the company's viability. Primary competitor Borders had already fallen by... View Details

Keywords: Technological Innovation; Internet and the Web; Adaptation; Books; Retail Industry

October 2010
Teaching Note

Nettwerk: Digital Marketing in the Music Industry (TN)

By: John A. Deighton and Leora Kornfeld

Teaching Note for 510055. View Details

Keywords: Music Entertainment; Internet and the Web; Contracts; Arts; Projects; Venture Capital; Music Industry

April 2000 (Revised June 2000)
Case

E-Loan: The CarFinance.com Acquisition

E-Loan is an online mortgage lender that acquired an auto-lending arm in August of 1999. This case examines E-Loan's purchase of CarFinance.com and highlights E-Loan's strategy-setting process. In addition, the case explores business development as a strategic process... View Details

Keywords: Strategic Planning; Internet and the Web; Change Management; Growth and Development Strategy; Financial Services Industry

December 1999
Case

American International Group, Inc.

By: Kenneth A. Froot and Heidi Cruz

American International Group, Inc. (AIG), one of the world's largest and most innovative insurers and financial intermediaries, is considering new strategies in an era of new competition and Internet distribution. View Details

Keywords: Insurance; Competitive Strategy; Internet and the Web; Distribution; Innovation and Invention

29 Nov 2004
Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

make my R&D lab more productive?' Fleming says a better question to ponder is, 'How can I commercialize from this web of connected engineers?' Sara Grant: Can you describe your latest research for our readers regarding small worlds... View Details

Keywords: by Sara Grant; Publishing

01 Apr 2000
News

A Place in the Sun

silence, and water of the impossibly clear, sapphire blue seen only in postcards . . . unless one is fortunate enough to be a visitor to Turtle Island, Fiji. (Turtle Island's Web Site) Better yet, dispense with the idea of a mere vacation... View Details

Keywords: Julia Hanna and Garry Emmons

30 Jun 2009
Research Event

Business Summit: The Role of Business Leaders in Sustaining Market Capitalism

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Moderators: Joseph L. Bower, HBS facultyDavid... View Details

Keywords: Re: Multiple Faculty

01 Dec 2000
News

Stevenson Named Director of External Relations

Conferences have augmented the traditional reunion programs and encouraged cross-class contacts," he notes. "In addition, we are now offering special courses tailored to our alumni. These initiatives, combined with the lifelong e-mail addresses and the HBS Working... View Details

Keywords: Educational Support Services; Educational Services

01 Apr 1996
News

Technology for Learning's Sake

strong HBS presence on the World Wide Web that includes accessibility to faculty research, the construction of the computer lab, and the upgrading of faculty and staff computers. In a critical phase of the project, the School's older PCs... View Details

Keywords: by Deborah Blagg; photo by David Zadig

winter 2001
Article

Product-Development Practices That Work: How Internet Companies Build Software

By: A. D. MacCormack

Keywords: Product; Research and Development; Internet and the Web; Applications and Software

2020
Article

Inconvenient Truths: Interpreting the Origins of the Internet

By: Shane Greenstein

A conventional economic narrative provides intellectual underpinnings for governments to subsidize research and development ("R&D") that coordinates risky research to benefit many in society. This essay compares this narrative with the origins and invention of the... View Details

Keywords: Lead Users; Technology Transfer; Internet and the Web; History; Analysis; Research and Development; Governance; Information Technology; Policy

Read Now

December 2019 (Revised January 2020)
Case

Boll & Branch

By: Leonard A. Schlesinger and Mel Martin

Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019. View Details

Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada

Educators