Publications

01 Dec 2019
News

The Race Against Resistance

unsuccessfully. Kimble points to San Francisco–based Achaogen, which filed for bankruptcy last April despite securing regulatory approval for one of its antibiotic treatments in 2018. Given the catch-22s of making a profit on antibiotics, what’s a pharma View Details

Keywords: Lisa Scanlon Mogolov

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

forthcoming Strategic Management Journal When Does Advice Impact Startup Performance? By: Chatterji, Aaron, Solene Delecourt, Sharique Hasan, and Rembrand Koning Abstract—Why do some entrepreneurs thrive while others fail? We explore... View Details

Keywords: Dina Gerdeman

Profile

Sheila Lirio Marcelo

and address her doubts about the law. A chance to work on a technology-based project triggered two results: she became intrigued with technology and realized that business, not law, was her calling. Marcelo decided to pursue a joint... View Details

August 2016 (Revised November 2019)
Case

eSig: Growth Analysis

By: Mark Roberge and Tom Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a... View Details

Keywords: Esignature; Computer Software; Business or Company Management; Marketing Channels; Applications and Software; Business Startups; Computer Industry

19 Jun 2023
News

Should You Start a Generative AI Company?

06 Dec 2021
News

Action Plan: Whole Sale

of Walmart’s beauty business. Balbale was a vice president at the Vitamin Shoppe in the mid-2010s when he saw Amazon and startup e-tailers moving into the wellness category. The competition inspired him to transition into the e-commerce... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

01 Mar 2014
News

Everything Old Is a New Opportunity

series of summit-style events that bring like-minded technology and design innovators together with experts in the field of aging. The next step will be scaling the enterprise through local chapters in cities around the world and raising... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

February 2001 (Revised June 2001)
Case

eSurg (A): Negotiating the Start-Up

By: Jay O. Light and Anthony Massaro

The founders of an online medical supplies firm must negotiate with an established hospital distributor and a venture capital firm. View Details

Keywords: Venture Capital; Negotiation; Internet and the Web; Financing and Loans; Business Startups; Medical Devices and Supplies Industry

04 Sep 2019
News

Advancing Diagnostics that Can Save Lives

and commercialize medical diagnostic tools that will, ultimately, improve health outcomes. Lee’s DZD was one of the inaugural startups in 2016 at the Life Lab, a state-of-the-art wet lab and coworking space in Allston for Harvard... View Details

Keywords: Susan Young

June 2018 (Revised April 2021)
Supplement

Valuing Snap After the IPO Quiet Period

By: Benjamin C. Esty, Marco Di Maggio and Greg Saldutte

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (B)

By: Marco Di Maggio and Benjamin C. Esty

Analyzes Snap’s value and analyst recommendations following the events described in the (A) case. View Details

29 Apr 2021
News

Equal Partner

funders.” Spurred by her mentor’s advice, she cofounded her own early-stage investment fund, the WOCstar Fund. The fund focuses on innovative tech startups founded by women of color and inclusive teams. For Aditya, it is both an essential... View Details

Keywords: Diversity; Inclusion

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

complicate any process of reconciliation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55564 forthcoming Historical Studies in Computing, Information, and Society: Insights from the Flatiron Lectures An Archetype for Outsiders in View Details

Keywords: Dina Gerdeman

June 2014
Case

Stock Options at Celia-Check

By: Brian Hall, Andrew Wasynczuk and Karen Huang

Describes issues facing three young founders of a high-tech start-up, including hiring an experienced CEO and negotiating with a potential VC investor. Focuses on the incentive and compensation aspects of negotiating with job candidates (e.g., what percentage of the... View Details

Keywords: Stock Options; Venture Capital; Selection and Staffing; Negotiation; Executive Compensation; Employee Stock Ownership Plan; Business Startups; Management Teams; Technology Industry; United States

01 Mar 2012
News

Health Care’s New Frontier

Bush Photo courtesy athenahealth Main article: Where Innovation Rules What do you do if your start-up turns out to be a little too far ahead of its time? If you’re Jonathan Bush (MBA 1997), you use what you’ve learned to jump-start a successful venture in a related... View Details

Keywords: Deborah Blagg; Health, Social Assistance

13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

Player One. And recently it’s felt like the right time in terms of technological advancements, accessibility, and investment for a field like VR to really start taking off and I wanted to be there when it did.” What promise do you think... View Details

April 1993 (Revised December 2001)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

By: F. Warren McFarlan and Katherine Seger

Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details

Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Information Technology Industry; Information Technology Industry

01 Feb 2011
First Look

First Look: Feb. 1

event: gaining endorsement of the startup's technology standard, openly developing the startup's technology within the community (but not necessarily gaining endorsement), simply attending physical meetings... View Details

June 2018
Teaching Note

Meridian Systems (Brief Case)

By: Frank V. Cespedes and Michael J. Roberts

Teaching Note for HBS No. 918-533. The key issues discussed in the Meridian teaching note concern sales force deployment: decisions about how to focus sales efforts with respect to territories, customers, and products. The teaching note explains the strengths and... View Details

Keywords: Business Startups; Sales; Strategy; Salesforce Management; Organizational Structure; Technological Innovation; Marketing Strategy