Publications

11 May 2016
Cold Call Podcast

Who Owns Space?

Keywords: Re: Matthew C. Weinzierl

January 2008 (Revised December 2008)
Case

Codman Academy: Beyond the Start-up Phase

By: Stacey Childress and Tiffany K. Cheng

As it entered its seventh academic year, Codman Academy, an expeditionary learning charter school located in Dorchester, Massachusetts, was reflecting on its successes and challenges. The school had succeeded in placing every member of its most recent graduating class... View Details

Keywords: Business Growth and Maturation; Business Model; Leadership; Performance Improvement; Partners and Partnerships; Education Industry; Boston

11 Dec 2012
News

It's Not Your Typical Job

July 2008 (Revised February 2009)
Case

(PRODUCT) RED (A)

By: Youngme E. Moon, Michael I. Norton and David Chen

Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details

Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa

September 2003 (Revised November 2003)
Case

Raiser Organization, The

By: John A. Davis and Alison Berkley Wagonfeld

Jennifer and Philip Raiser, a sibling partnership who inherited a real estate management and ownership company from their father, ponder the strategic and financial challenges facing their family business. Reviews the history of the business and asks what the best... View Details

Keywords: Business History; Family Business; Growth and Development Strategy; Real Estate Industry

07 Aug 2017
News

New Harvard Business Analytics Program

February 2023
Case

Roblox: Virtual Commerce in the Metaverse

By: Ayelet Israeli and Nicole Tempest Keller

In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details

27 Nov 2017
News

The NBA-HBS career connection

October 2010 (Revised November 2010)
Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson

In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details

Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry

November 1994
Case

Bain & Company: International Expansion

By: Michael Y. Yoshino and J. Peter Williamson

Bain & Co., a leading strategy consulting firm, faces major strategic and organizational issues regarding global expansion. The Bain partners must choose a course among many exciting and attractive opportunities for growth. Also explores organizational and managerial... View Details

Keywords: Business or Company Management; Growth and Development Strategy; Management; Expansion; Global Strategy; Decision Making; Organizations; Partners and Partnerships; Consulting Industry

26 Jul 2024
Research & Ideas

Why Great Ideas Get Stuck in Universities

valuable insights for founders and universities as they invest more into the higher-risk, early-stage research that often results in meaningful innovation. Companies have long teamed with academia, but such View Details

Keywords: by Ben Rand; Biotechnology; Health

July 2022
Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details

20 Oct 2021
Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

to explore how MMAC can expand and deepen this important private sector partnership to accelerate the area’s 1400+ Black and Brown-owned businesses, helping create new... View Details

April 2014 (Revised June 2014)
Case

Google Glass

By: Thomas Eisenmann, Lauren Barley and Liz Kind

In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details

Keywords: Entrepreneurship; Technological Innovation; Distribution Channels; Strategy; Partners and Partnerships; Technology Adoption

September 2023 (Revised January 2024)
Case

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie, Orna Dan and Elena Corsi

Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text... View Details

Keywords: Decision Making; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Applications and Software; Competitive Strategy; Technology Industry; Israel

March 2025
Article

Boomerasking: Answering Your Own Questions

By: Alison Wood Brooks and Michael Yeomans

Humans spend much of their lives in conversation, where they tend to hold many simultaneous motives. We examine two fundamental desires: to be responsive to a partner and to disclose about oneself. We introduce one pervasive way people attempt to reconcile these... View Details

Keywords: Interpersonal Communication; Motivation and Incentives; Perception; Behavior

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November 2019 (Revised April 2021)
Technical Note

Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?

By: John R. Wells and Benjamin Weinstock

In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details

March 1993 (Revised June 1995)
Case

Singapore TradeNet: The Tale Continues

By: Lynda M. Applegate, John L. King and Boon-Siong Neo

Continues the story of Singapore Network Services Pte. Ltd. (SNS), which was created to initiate and manage the creation of value-added networks for trade and other aspects of commerce in the island nation of Singapore. SNS built on its TradeNet experience to develop... View Details

Keywords: Internet and the Web; Information Infrastructure; Internet and the Web; Profit Sharing; Partners and Partnerships; Trade; Business and Government Relations; Web Services Industry; Singapore

Find at Harvard

2018
Working Paper

Conceptions of Ethics in the Cannabis Industry: The Case of Boston, MA

By: Kristin Sippl

Work in progress exploring the consumer demand for and conceptualizations of social, economic, and environmental ethics in the emerging cannabis industry, and the private sector’s and civil society’s response. Draws on interviews and fieldwork from Portland, OR,... View Details

Keywords: Cannabis Industry; Ethics; Demand and Consumers; Boston