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Show Results For
- All HBS Web
(8,533)
- People (30)
- News (2,329)
- Research (4,728)
- Events (41)
- Multimedia (57)
- Faculty Publications (2,758)
- July 1999 (Revised January 2004)
- Case
Chrysler and BMW: Tritec Engine Joint Venture
By: H. Kent Bowen and Courtney Purrington
A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the... View Details
Keywords: Product Development; Joint Ventures; Projects; Business Strategy; Management Teams; Groups and Teams; Machinery and Machining; Design; Business Processes; Product Design; Product; Management Analysis, Tools, and Techniques; Auto Industry
Bowen, H. Kent, and Courtney Purrington. "Chrysler and BMW: Tritec Engine Joint Venture." Harvard Business School Case 600-004, July 1999. (Revised January 2004.)
- August 2006
- Case
Dreyer's Slow Churned(TM) Ice Cream
By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
- June 1987 (Revised August 1988)
- Case
American Bank
By: Robert S. Kaplan
American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
Keywords: System; Consolidation; Commercial Banking; SWOT Analysis; Fair Value Accounting; Cost Management; Price; Banking Industry; North and Central America; United States
Kaplan, Robert S. "American Bank." Harvard Business School Case 187-194, June 1987. (Revised August 1988.)
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
- March 2011 (Revised November 2011)
- Case
Harmonic Hearing Co.
By: Howard H. Stevenson and Craig H. Stephenson
Harmonic is a small, privately held manufacturer of hearing aids. Harriet Burns and Marc Davis, two employees at Harmonic, have an opportunity to purchase the company from the founder. As well-informed insiders who understand the industry, Burns and Davis believe the... View Details
Keywords: Debts; Quantitative Analysis; Financing; Entrepreneurial Finance; Development Stage Enterprises; Small ＆ Medium-sized Enterprises; Small Business; Business Growth and Maturation; Cash Flow; Mathematical Methods; Entrepreneurship; Financing and Loans; Borrowing and Debt; Equity; Manufacturing Industry
Stevenson, Howard H., and Craig H. Stephenson. "Harmonic Hearing Co." Harvard Business School Brief Case 114-271, March 2011. (Revised November 2011.)
- 2023
- Book
Research Handbook on Digital Strategy
By: Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely... View Details
Keywords: Digital Strategy
Cennamo, Carmelo, Giovanni Battista Dagnino, and Feng Zhu, eds. Research Handbook on Digital Strategy. Edward Elgar Publishing, 2023.
- 2020
- Working Paper
Digital Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Digital Experimentation and Startup Performance: Evidence from A/B Testing." Harvard Business School Working Paper, No. 20-018, August 2019. (Revised September 2020. SSRN Working Paper Series, No. 3440291, August 2019)
- March 2022
- Supplement
Pakistan Rising: Bazaar's Growth Story (B)
By: Paul A. Gompers and Gamze Yucaoglu
The case opens in January 2022 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are looking over the performance of the newly launched “buy now, play later” feature. The traction looks... View Details
Keywords: B2B; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Value Creation; Globalization; Competition; Expansion; Profit; Resource Allocation; Diversification; Corporate Strategy; Pakistan
Gompers, Paul A., and Gamze Yucaoglu. "Pakistan Rising: Bazaar's Growth Story (B)." Harvard Business School Supplement 822-099, March 2022.
- December 1999 (Revised May 2002)
- Case
CNBC (A): NBC and Its Startup Friends
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details
Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry
Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
- September 2017
- Case
Sensing (and Monetizing) Happiness at Hitachi
By: Ethan Bernstein and Stephanie Marton
Inspired by research linking happiness and productivity, Hitachi had invested in developing new “people analytics” technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer’s activity patterns.... View Details
Keywords: People Analytics; Japan; Sociometers; Wearables; Interpersonal Communication; Human Resources; Happiness; Technology Industry; Japan
Bernstein, Ethan, and Stephanie Marton. "Sensing (and Monetizing) Happiness at Hitachi." Harvard Business School Case 418-019, September 2017.
- 15 Jul 2012
- News
Using research to solve real world problems
- 23 Feb 2022
- News
More-Experienced Entrepreneurs Have Bigger Deadline Problems
- August 2019
- Teaching Note
Back to the Roots
By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Teaching Note 520-028, August 2019. (Email mking@hbs.edu for a courtesy copy.)
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (A)
By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
- October 1982 (Revised August 1999)
- Case
Johnson Wax: Enhance (A)
Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details
Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry
Clarke, Darral G. "Johnson Wax: Enhance (A)." Harvard Business School Case 583-046, October 1982. (Revised August 1999.)
Leslie A. Perlow
Leslie Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She recently launched a second year elective, Crafting Your Life: The First 10 Years Post MBA. This course encourages students to... View Details
- Teaching
Overview
John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details
- January 1998 (Revised March 1998)
- Case
Staples (C)
By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
The search for appropriate hardware and software to support the launch of a new large-scale retail operation forces the management team to define their goals at a very detailed level and to make all underlying assumptions explicit. View Details
Keywords: Goals and Objectives; Information Infrastructure; Applications and Software; Business Startups; Management Teams; Retail Industry
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (C)." Harvard Business School Case 898-159, January 1998. (Revised March 1998.)
- January 1998 (Revised September 1998)
- Case
Staples (A)
By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of... View Details
Keywords: Marketing; Personal Development and Career; Entrepreneurship; Management Skills; Retail Industry
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (A)." Harvard Business School Case 898-157, January 1998. (Revised September 1998.)
- 2008
- Simulation
Strategic Innovation Simulation: Back Bay Battery
By: Willy C. Shih and Clayton Christensen
This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details
Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry
Shih, Willy C., and Clayton Christensen. "Strategic Innovation Simulation: Back Bay Battery." Simulation and Teaching Note. Watertown, MA: Harvard Business School Publishing, 2008. Electronic. (2656-HTM-ENG.)