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  • 14 May 2019
  • Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

to mitigate sanctions. “Perhaps even more important in today’s environment, you are also limiting reputational risk,” Soltes says, pointing to negative news stories or error-filled posts on social media that can undermine a company’s... View Details
Keywords: by Michael Blanding
  • 11 Mar 2001
  • Research & Ideas

Digital Designs on the Inner City

the inner city will require a commitment not only by the government, but also by the private sector, a five-member panel, moderated by Randal Pinkett of the MIT Media Laboratory, told HBS students and alumni. And once the inner city is... View Details
Keywords: by Dina Gerdeman
  • 03 Jan 2018
  • Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

feels compelled to share every sordid moment of your life online, yet are also aware that most job recruiters check candidates’ social media channels during the hiring process? Then maybe you rely on apps like Snapchat and Instagram... View Details
Keywords: by Carmen Nobel
  • 11 Jun 2013
  • First Look

First Look: June 11

themselves (e.g., inbound marketing), (3) outsourcing content creation (e.g., via crowdsourcing), or (4) outsourcing content distribution (e.g., viral marketing). Benefits and challenges of these four approaches are discussed and their costs are compared to that of... View Details
Keywords: Carmen Nobel
  • 11 Feb 2002
  • Research & Ideas

Secrets of the Successful Businesswoman

had seized business opportunities despite formidable odds. They included the first African-American millionaire, Celeste Walker, a child of slaves who founded a hair care empire that targeted other African-American women; Coco Chanel, who revolutionized fashion; and... View Details
Keywords: by Martha Lagace
  • January 2022 (Revised February 2022)
  • Teaching Note

Universal During COVID: The Future of Theatrical Windows

By: Hong Luo, Henry McGee and Carol Lin
The COVID-19 pandemic brought enormous disruption to the movie industry, closing theaters indefinitely by mid-March 2020, halting television and film production, and throwing theatrical release schedules into disarray. Shell had assumed the CEO position at NBC... View Details
Keywords: COVID-19 Pandemic; Leadership; Decisions; Strategy; Negotiation; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • May 2014 (Revised July 2016)
  • Case

RCA: Color Television and the Department of Justice (A)

By: Willy C. Shih and Gregory Dieterich
This case examines the early history of the color television receiver market and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality... View Details
Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Japan
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  • February 2013
  • Case

YouTube Channels

By: Sunil Gupta and Dharmishta Rood
In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details
Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • March 2005
  • Teaching Note

Must Zee TV (TN)

By: Bharat N. Anand
Teaching Note to (9-700-122). View Details
Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry
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  • October 2001 (Revised November 2001)
  • Case

Blethen Family and the Seattle Times Company (A), The

By: John A. Davis and Cathy Quinn
Frank Blethen, the fourth-generation publisher of The Seattle Times, ponders the challenges facing this family business. This case reviews the long history of this business and family and asks whether family ownership and management are in the interests of both the... View Details
Keywords: History; Management; Business or Company Management; Family Business; Family and Family Relationships; Family Ownership; Problems and Challenges; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • June 2000 (Revised February 2003)
  • Case

Must Zee TV

By: Bharat N. Anand and Tarun Khanna
Explores issues related to (1) the vertical boundaries of the firm in an emerging-economy context, especially the effects of lack of intellectual property rights and lack of contract enforcement on both industry structure and boundaries of the firm; and (2) the extent... View Details
Keywords: Corporate Strategy; Multinational Firms and Management; Developing Countries and Economies; Copyright; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

structures underpinning the process of globalization. Harvard Business School Case 517-083 CJ E&M: KCON Goes Global In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever... View Details
Keywords: Carmen Nobel
  • 19 Jun 2012
  • First Look

First Look: June 19

available requests for tender, "crowd-sourcing," and volunteer experts to discover, expose, and encourage prosecution of corrupt dealings by the Russian government. These efforts made Navalny a cause célèbre in Western media and... View Details
Keywords: Sean Silverthorne
  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 08 Jul 2002
  • Research & Ideas

How to Fashion Your New E-Business Model

products; these companies are now content aggregators, portals, and media companies. At the same time, non-high-tech businesses, such as Charles Schwab, are becoming technology infrastructure providers. David Pottruck, co-CEO of Charles... View Details
Keywords: by Lynda M. Applegate
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

family-oriented. Strategy: Advertise in Spanish-language media to inform people how to sign up. Stoic Skeptics (20%): Older, often single people who doubted the success of healthcare reform. Strategy: Promote "Healthy Chats"... View Details
Keywords: by Michael Blanding; Health
  • 03 Jul 2012
  • First Look

First Look: July 3

well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This paper documents what economists... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

into a client-facing service offering itself. As its clients become more interested in knowledge management within their own companies, the interest in a C2-based offering could grow. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/410084-PDF-ENG Social View Details
Keywords: Martha Lagace
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709011 Marc Abrahams: Annals of an Improbable Entrepreneur Harvard Business School Case 409-013 Marc Abrahams was a media entrepreneur who specialized in... View Details
Keywords: Martha Lagace

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