Marketing Communications - Publications - Faculty & Research

10 Mar 2015
First Look

First Look: March 10

and then go further to consider ways the domain of innovation itself has changed. We suggest that because of fundamental shifts in communication and information processing costs and the increasing modularity of products and services, the... View Details

Keywords: Carmen Nobel

19 Jan 2010
Sharpening Your Skills

Sharpening Your Skills: Managing the Economic Crisis

back on CSR programs—quite the opposite, says HBS professor V. Kasturi "Kash" Rangan. As a marketing scholar, Rangan is optimistic about strategic CSR efforts that provide value in communities and society.... View Details

Keywords: by Staff

07 Aug 2000
Research & Ideas

The Business of Biotech

Lately, competition in the biotech industry has become more heated than ever, as a steadily increasing number of companies enter a market that, despite its risky nature, has the potential for enormous rewards in the future. "It may... View Details

Keywords: by Julia Hanna; Biotechnology; Health; Technology

12 Feb 2016
Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

domestic skills market is far more relevant to the future of American workers than potential job losses through expanded trade with other Pacific-rim nations. Signs of distress The long-term structural decline of American jobs began well... View Details

Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics

18 Nov 2002
Research & Ideas

Enterprising Women—a History

business, she said. Koehn focused on the subject of women entrepreneurs, citing HBS professor Howard Stevenson's definition of entrepreneurship as the "relentless pursuit of opportunity beyond resources currently controlled." She said that looking at women... View Details

Keywords: by Laura Linard

16 Sep 2008
First Look

First Look: September 16, 2008

Working PapersMarket Reaction to the Adoption of IFRS in Europe Authors:Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines the European stock market reaction to sixteen events... View Details

11 Jan 2000
Lessons from the Classroom

New Game, New Rules: Developing Managers for a Competitive World

changes simultaneously. The globalization of markets and competition, the rapid maturation of the information age, the expansion of the service-based economy, the impact of deregulation and privatization, the explosion of the knowledge... View Details

Keywords: by Staff

November 2017
Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details

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15 Sep 2011
Research & Ideas

High Ambition Leadership

underdeveloped.) Nokia's CEO knew, however, that the passion and capabilities of the company lay in its cell phone business, and that there was a unique market opportunity to transform [cell phones] from an expensive tool for the rich to... View Details

Keywords: by Martha Lagace

17 Jul 2012
First Look

First Look: July 17

mixed results, into developed markets even as the opportunities of its region have grown stronger and stronger. Ultimately Natura has moved beyond stereotypes of globalization, recognizing that winning in Argentina, Chile, and Mexico can... View Details

Keywords: Sean Silverthorne

08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

term cultural changes (she cited reduced education, greater dependence on drugs, and entitlement programs) are the basis for many of the disparities in employment. Productivity is necessary where not enough skills are available at the level required within a specific... View Details

Keywords: by James Heskett

11 Apr 2017
First Look

First Look at New Research, April 11

resulting from correlated discount rate shocks has a much more muted effect on long-run portfolio risk and on the willingness of long horizon investors to hold risky assets. Correlated cash flow shocks imply that markets tend to move... View Details

09 Mar 2003
Research & Ideas

Education, Technology, and Business: What’s the Catch?

was what led Ira Fishman in this direction. Fishman worked in the Clinton administration as Counsel and Director of the Task Force on Education at the Federal Communications Commission and founding CEO of the nonprofit E-Rate program that... View Details

Keywords: by Carla Tishler; Education

28 Feb 2012
First Look

First Look: Feb. 28

http://www.hbs.edu/research/pdf/12-071.pdf Short-Termism, Investor Clientele, and Firm Risk Authors:Francois Brochet, Maria Loumioti, and George Serafeim Abstract Using conference call transcripts, we measure the time horizon that senior executives emphasize when they... View Details

Keywords: Sean Silverthorne

20 Feb 2001
Research & Ideas

What’s Next for Japan

of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details

Keywords: by Hilah Geer

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

02 Sep 2008
First Look

First Look: September 3, 2008

the initiative based on their analysis. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809029 Nephila: Innovation in Catastrophe Risk Insurance Harvard Business School Case 206-130 At the cross-section of capital... View Details

Keywords: Sean Silverthorne

04 Dec 2007
First Look

First Look: December 4, 2007

a platform-based market socially efficient? We analyze a dynamic model where an entrant with superior quality competes with an incumbent platform, and examine long-run market outcomes. We find that the... View Details

Keywords: Martha Lagace

10 Nov 2020
Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

zones As companies expand operations across the globe, they must grapple with time gaps during which employees cannot collaborate (i.e., lost productivity). To study this phenomenon, a research team studied communication patterns among... View Details

Keywords: by Sean Silverthorne

May 2018
Case

The Multiple Myeloma Research Foundation's Answer Fund

By: Richard G. Hamermesh and Matthew G. Preble

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First Look: March 10

Sharpening Your Skills: Managing the Economic Crisis

The Business of Biotech

The Real Jobs Tragedy in the US: We've Lost the Skills

Enterprising Women—a History

First Look: September 16, 2008

New Game, New Rules: Developing Managers for a Competitive World

Facebook Fake News in the Post-Truth World

High Ambition Leadership

First Look: July 17

Do Productivity Increases Contribute to Social Inequality?

First Look at New Research, April 11

Education, Technology, and Business: What’s the Catch?

First Look: Feb. 28

What’s Next for Japan

First Look: January 28

First Look: September 3, 2008

First Look: December 4, 2007

Research News and Tips: Innovating Across Time Zones

The Multiple Myeloma Research Foundation's Answer Fund

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