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All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)
By: John A. Deighton and Sarah Abbott
- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the...
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Keywords:
Direct Sales;
Consumer Marketing;
Marketing Management;
Personal Selling;
Sales Compensation;
Sales Organization;
Motivation and Incentives;
Marketing Strategy;
Salesforce Management;
Performance;
Compensation and Benefits;
Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- November 2009
- Teaching Note
An Entrepreneur's Journey: Simi Nwogugu (HBS Intranet version) (TN)
By: John A. Davis and Shirley Spence
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride...
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Keywords:
Music Entertainment;
Product Marketing;
Network Effects;
Sales;
Social and Collaborative Networks;
Online Technology;
Media and Broadcasting Industry;
Music Industry
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
- October 2008 (Revised November 2009)
- Case
Obama versus Clinton: The YouTube Primary
By: John A. Deighton and Leora Kornfeld
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each...
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Keywords:
Political Elections;
Knowledge Use and Leverage;
Marketing Channels;
Media;
Internet;
United States
Deighton, John A., and Leora Kornfeld. "Obama versus Clinton: The YouTube Primary." Harvard Business School Case 509-032, October 2008. (Revised November 2009.) (request a courtesy copy.)
- February 2006
- Supplement
Jonathan Pellegrin: Closing The Pellegrins Case, Video
By: John A. Davis and Courtney Sampson
Jonathan Pellegrin describes what happened after the events described in The Pellegrins (A) case and comments on lessons learned from this experience.
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Davis, John A., and Courtney Sampson. "Jonathan Pellegrin: Closing The Pellegrins Case, Video." Harvard Business School Video Supplement 806-721, February 2006.
- October 2006
- Teaching Note
Precista Tools AG (TN) (A), (B), and (C)
By: John A. Davis and Courtney Sampson
Teaching Note to (488-046), (488-047), and (488-048).
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- September 2006
- Teaching Note
The Pellegrins (TN) (A) and (B)
By: John A. Davis and Courtney Sampson
Teaching Note to (899-009) and (899-010).
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Keywords:
Publishing Industry
- July 2005 (Revised August 2005)
- Case
Family Governance at the Cousin Consortium Stage (VHS)
By: Courtney Sampson and John A. Davis
Sampson, Courtney, and John A. Davis. "Family Governance at the Cousin Consortium Stage (VHS)." Harvard Business School Multimedia/Video Case 805-161, July 2005. (Revised August 2005.)
- July 2005
- Case
Family Governance at the Cousin Consortium Stage
By: John A. Davis and Courtney Sampson
Explains the governance system for the Eddy family, who own the Port Blakely Companies. Provides the viewer with an inside look at the running of the family council and family assembly meetings. Also provides a brief history and overview of the forestry and real estate...
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Keywords:
Conferences;
Corporate Entrepreneurship;
Corporate Governance;
Business History;
Business or Company Management;
Family Ownership
Davis, John A., and Courtney Sampson. "Family Governance at the Cousin Consortium Stage." Harvard Business School Multimedia/Video Case 805-160, July 2005.
- February 2005 (Revised October 2006)
- Teaching Note
Khalil Abdo Group (TN)
By: John A. Davis and Courtney Sampson
Teaching Note to (9-898-011).
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Keywords:
Family Ownership
- March 2004
- Teaching Note
Siebel Systems: Anatomy of a Sale, Parts 1, 2, and 3 (TN)
By: John A. Deighton and Das Narayandas
Teaching Note to (9-503-021), (9-503-022), and (9-503-023).
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Keywords:
Technology Industry
- August 2002
- Case
Siebel Systems: Anatomy of a Sale, Part 3
By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial...
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Keywords:
Sales;
Decision Choices and Conditions;
Competitive Strategy;
Customer Relationship Management;
Product Marketing;
Information Technology Industry
Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 3." Harvard Business School Case 503-023, August 2002.
- October 2001 (Revised November 2001)
- Case
Blethen Family and the Seattle Times Company (A), The
By: John A. Davis and Cathy Quinn
Frank Blethen, the fourth-generation publisher of The Seattle Times, ponders the challenges facing this family business. This case reviews the long history of this business and family and asks whether family ownership and management are in the interests of both the...
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Keywords:
History;
Management;
Business or Company Management;
Family Business;
Family and Family Relationships;
Family Ownership;
Problems and Challenges;
Journalism and News Industry;
Media and Broadcasting Industry
Davis, John A., and Cathy Quinn. "Blethen Family and the Seattle Times Company (A), The." Harvard Business School Case 802-096, October 2001. (Revised November 2001.)
- November 2000
- Supplement
J. Perez Foods (B)
By: John A. Davis and Kacie LaChapelle
Supplements the (A) case.
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Keywords:
Food and Beverage Industry
Davis, John A., and Kacie LaChapelle. "J. Perez Foods (B)." Harvard Business School Supplement 801-148, November 2000.
- November 2000 (Revised September 2014)
- Case
J. Perez Foods (A)
By: John A. Davis and Kacie LaChapelle
Examines the tensions that occur in family shareholder groups and how to prepare for them and manage them.
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Keywords:
Family Business;
Entrepreneurship;
Business or Company Management;
Management Practices and Processes;
Family Ownership;
Problems and Challenges;
Business and Shareholder Relations;
Family and Family Relationships;
Strategy;
Food and Beverage Industry
Davis, John A., and Kacie LaChapelle. "J. Perez Foods (A)." Harvard Business School Case 801-147, November 2000. (Revised September 2014.)
- March 2000
- Case
Spec's Music (B)
By: John A. Davis and Susan Harmeling
Explores the reasoning behind the final decision to sell and the decision-making process that leads to the final question of "if so, to whom?" Four of the bidders are music retailers and the fifth is a Tampa entrepreneur.
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Davis, John A., and Susan Harmeling. "Spec's Music (B)." Harvard Business School Case 800-337, March 2000.
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The...
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Keywords:
Marketing Strategy;
Internet and the Web;
Business and Community Relations;
Partners and Partnerships;
Customer Relationship Management;
Decision Choices and Conditions;
Business Startups;
Information Technology Industry;
Consumer Products Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- August 1981
- Case
Wolf Bohan Brewer, Inc.
By: John A. Davis and Renato Tagiuri
Davis, John A., and Renato Tagiuri. "Wolf Bohan Brewer, Inc." Harvard Business School Case 482-014, August 1981.
- Web
Buy Now, Pay Later: Research Links - Secondary Resources
Brotherhood to Universal Otherhood (Princeton: Princeton University Press, 1949). Noonan, John T. The Scholastic Analysis of Usury (Cambridge, Mass.: Harvard University Press, 1957), 294. Credit, Credit Rating, and the Market Economy...
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