Publications

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2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

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April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

July 2010
Supplement

AdMob (B)

By: Mikolaj Jan Piskorski and David Chen

CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, and powered 6,000 websites and 1,000 applications, and... View Details

Keywords: Advertising; Capital; Global Strategy; Resource Allocation; Product Positioning; Competitive Strategy; Expansion; Mobile Technology; Advertising Industry; Telecommunications Industry

August 2014 (Revised September 2016)
Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details

Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

testimonies in court documents, sources that were not yet available for earlier books on Enron. In addition, he interviewed former Enron executives and acquired internal Enron documents, which extended and deepened his research.... View Details

Keywords: by Martha Lagace; Energy; Utilities

May 2008 (Revised July 2009)
Case

Sovereign Wealth Funds: For Profits or Politics?

By: Laura Alfaro and Renee Kim

On March 21, 2008, the U.S. government secured an agreement from two leading sovereign wealth funds (SWFs) to adopt a new set of investment principles to govern the Funds' activities. SWFs, broadly defined as an investment fund owned by a national or a government, were... View Details

Keywords: Foreign Direct Investment; Investment Funds; Sovereign Finance; Corporate Disclosure; Governing Rules, Regulations, and Reforms; International Relations; State Ownership; United States

March 1998
Case

Bumper Acquisition (A2), A: Confidential Information for Medallion Capital, Inc.

By: James K. Sebenius and David T. Kotchen

Located in Mundelein, IL, Thermo-Impact, Inc. is a rapidly growing, private firm that manufactures automotive bumpers. In 1995, a number of large automotive supply companies and a private equity investment firm offer to buy Thermo-Impact. The cases in this series focus... View Details

Keywords: Private Equity; Valuation; Negotiation Participants; Decision Making; Negotiation Process; Entrepreneurship; Negotiation Offer; Acquisition; Manufacturing Industry; Auto Industry; Illinois

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18 Jul 2006
First Look

First Look: July 18, 2006

countries, these firms now account for one-quarter of the total merger and acquisition activity of all firms. The larger private equity firms generate fees for investment banking firms that exceed $350 million per year. Shows how the general partners and limited... View Details

Keywords: Sean Silverthorne

April 2017 (Revised November 2017)
Case

BlackRock (C): Integrating BGI (with video links)

By: Ranjay Gulati, Jan W. Rivkin and Aldo Sesia

On June 11, 2009, BlackRock, Inc., the world’s fourth-largest asset manager announced it was acquiring Barclays Global Investors (BGI) for $13.5 billion in stock and cash. The deal would more than double BlackRock’s assets under management (AUM), making it the world’s... View Details

Keywords: Acquisition; Integration; Organizational Culture; Strategy; Competitive Advantage; Information Technology; Asset Management; Financial Services Industry; United States

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General Management Curriculum - Faculty & Research

Entrepreneurial Management) Kash Rangan , Benjamin N. Roth , Natalia Rigol Fall 2025 Q1Q2 3.0 Capitalism and the State (CATS) (also listed under Business, Government & the International Economy) Debora L.... View Details

January 2021 (Revised March 2021)
Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu

The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details

01 Mar 2024
News

In Harmony

Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

20 Apr 2009
Research & Ideas

Misgovernance at the World Bank

international appropriations committee. Kaja and Werker's research also suggests the political dynamics and potential for conflicts of interest that may occur on other large, intergovernmental appropriations committees such as those at... View Details

Keywords: by Martha Lagace

September 2008 (Revised June 2010)
Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro

Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details

Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy

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PRIMO Alumni Profiles - Doctoral

A.B. in Applied Mathematics. They worked with Professor Matt Weinzierl in the Business, Government and the International Economy Unit during PRIMO Summer 2019. Jo started their PhD Program in Fall 2022 in the Business Economics track at... View Details

March 2009 (Revised November 2009)
Case

WL Ross and Plascar

By: C. Fritz Foley and Linnea Meyer

How can distressed investors take advantage of the procedures governing an international bankruptcy? Wilbur L. Ross, chairman and CEO of the private equity firm WL Ross & Co., LLC, has the opportunity to bid for debt and equity claims on Plascar Industria e Comercio... View Details

Keywords: Borrowing and Debt; Private Equity; Insolvency and Bankruptcy; Investment; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries

January 2000 (Revised October 2002)
Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore

The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details

Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Service Industry; Massachusetts

February 2025
Case

Hyperscaling Dreams: Ualá's Path from Startup to Fintech Champion

By: Juan Alcácer and Manuel Franck

Ualá, a fintech startup founded in Argentina in 2017 by Pierpaolo Barbieri, aimed to increase financial inclusion in Latin America through a digital platform linked to a prepaid card. After rapid success in Argentina, it expanded into Mexico and Colombia, acquiring... View Details

Keywords: Banks and Banking; Leadership; Venture Capital; Talent and Talent Management; Strategy; Credit; Business Startups; Profit; Growth and Development Strategy; Banking Industry; Argentina; Mexico; Colombia; Latin America