Business To Business Marketing - Publications - Faculty & Research

September 2017
Teaching Note

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy

Teaching Note for HBS No. 517-040. View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

Citation

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01 Jun 2009
News

Bright Future for Green Business

“There’s no better horse in the world you could possibly hitch your cart to.” That’s how Matthew Nordan summed up the state of clean, green energy at the School’s Building Green Businesses conference in early March. During the session... View Details

Keywords: Sarah Auerbach; Administration of Environmental Quality Programs; Government; Management, Scientific, and Technical Consulting Services; Professional Services; Utilities

11 Jul 2006
Working Paper Summaries

Globalizing the Beauty Business Before 1980

Keywords: by Geoffrey G. Jones

Research Summary

Deep Indicators of Business Model Success

By: James L. Heskett

The purpose of this study is to develop ways of helping practitioners identify and measure deep indicators of success in the business models being pursued by their organizations. The hypothesis is that success is dependent on these deep indicators. The indicators are... View Details

06 Jun 2018
News

The Business of Social Justice

further ensuring that schools with high needs receive the resources and funding to meet them. “There is nothing more important than building the foundations for social change,” says Brooks. “Rosa Parks’ civil disobedience didn’t just... View Details

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

an "invisible hand" that was largely beyond the control of individual firms. Competitive theory has been advanced at Harvard Business School, shown here under construction. The scope for strategy as a way View Details

Keywords: by Pankaj Ghemawat

Deals: The Economic Structure of Business Transactions

Business transactions take widely varying forms―from multibillion-dollar corporate mergers to patent licenses to the signing of an all-star quarterback. Yet every deal shares the same goal, or at least should: to maximize the joint value created and to distribute... View Details

13 May 2015
News

Professionalism, Fiduciary Duty, and Health-Related Business Leadership

June 2000 (Revised September 2000)
Case

Amazon.com: Exploiting the Value of Digital Business Infrastructure

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry

Citation

Educators

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25 Oct 2010
News

Harvard Business School Social Enterprise Initiative Adds Two New Members To Advisory Board

Program

The Business of Entertainment, Media, and Sports

driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when View Details

Keywords: Media & Entertainment; Media & Entertainment

Video

Business in Society Courses | HBS Online

30 Jun 2014
News

Two Harvard Business School Startups Receive $100K to Stay in School

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Fishing, Hunting and Trapping; Agriculture

11 Feb 2016
Blog Post

First Came Love, then Came Business School

the aerospace industry. Jocelyne knew for a number of years that she wanted to go to business school – and HBS was the dream. Cory was planning View Details

19 Aug 2011
News

Educating Business Leaders for a Global Century

18 Apr 2011
News

Harvard Business School Announces New Leadership Fellows

01 Aug 2023
Cold Call Podcast

Can Business Transform Primary Health Care Across Africa?

Keywords: Re: Regina E. Herzlinger; Pharmaceutical; Health

04 Jul 2005
What Do You Think?

How Can Business Schools Be Made More Relevant?

Summing Up Business school relevance is an issue, judging from the predominance of responses to this month's column. The ways of increasing relevance were advanced, but the question of whether, in the... View Details

Keywords: by James Heskett

13 Dec 2023
News

Harvard Business School's Eva Ascarza

10 Feb 2016
News

Publications