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  • Portrait Project

Molli Hourihan

Bring worlds together through food. Create brands that brighten lunch boxes and delight grocery aisles. Produce advertising and labels that tell the truth. Balance the delicate recipe for raising children with one Catholic and one Jewish... View Details
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

issues. In addition, the winner-takes-all system often leads candidates to desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. A... View Details
Keywords: by John A. Quelch
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising... View Details
Keywords: by Sean Silverthorne
  • spring 1981
  • Article

From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938

By: R. S. Tedlow
Keywords: Competition; Change; Governing Rules, Regulations, and Reforms; Advertising
Related
  • 09 Jan 2014
  • Research & Ideas

Excerpt: ’Fortune Tellers’

and pointed to the future. These had various names, such as Babson's Composite Plot and the Harvard Economic Service's Index of General Business Conditions. Forecasters also devoted time to sales and marketing. Successful forecasting agencies developed ways to publish,... View Details
Keywords: by Walter A. Friedman
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
Keywords: by John A. Quelch; Advertising; Advertising
  • 01 Feb 2001
  • News

Ready for Take-Off

marketplace matching educational institutions with student-loan lenders and lenders with secondary markets. Caroline A. Oberg (MBA '98) of ODAC, Inc., a software solution transforming the advertising media procurement process. Kristin S.... View Details
Keywords: Spingboard
  • 01 Mar 2004
  • News

The Weather Channel Forecast: Challenges Ahead

avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting... View Details
Keywords: Broadcasting (except Internet); Information
  • September 2010
  • Article

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
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  • Web

1934 Art and Industry Exhibition Photograph Collection | Baker Library

importance of design in commerce and industry, demonstrate that beauty and sales values were complimentary to civilization, and to emphasize a trend toward a national visual style. The photographs in the collection represent documentary photography, studio photography,... View Details
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

operations where there are established techniques in inventory management and reengineering, there are no obvious and permanent cost-cutting results to be gained through marketing, short of simply slashing the advertising budget. In... View Details
Keywords: by Sean Silverthorne
  • 30 Jul 2024
  • News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details

    Henry J. Heinz

    Heinz, who started peddling his homegrown produce when he was 8, entered the twentieth century as the nation’s largest producer of pickles, vinegar, ketchup and mustard. He was considered an advertising and merchandising genius and... View Details
    Keywords: Food & Tobacco
    • 20 Sep 2004
    • Research & Ideas

    How Consumers Value Global Brands

    In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
    Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
    • 2001
    • Working Paper

    Strategies to Fight Ad-sponsored Rivals

    By: Ramon Casadesus-Masanell and Feng Zhu
    We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
    Keywords: Advertising; Business Model; Competition; Competitive Strategy
    Related
    • 26 Feb 2013
    • First Look

    First Look: Feb. 26

    Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
    Keywords: Sean Silverthorne
    • May 30, 2019
    • Article

    Twitter Is Showing More Ads Instead of Better Ideas

    By: Scott Duke Kominers
    A social media company that doesn’t know much about its users needs to work harder on its business model. View Details
    Keywords: Twitter; Business Model; Advertising; Strategy; Social Media
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    • Teaching Interest

    Overview

    By: Nancy F. Koehn
    My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details
    Keywords: History Of Leadership; Effective Leadership In Turbulent Times; Crisis Management; Change Management; Entrepreneurship; History; Advertising Industry; Advertising Industry; United States; Europe
    • December 2010
    • Supplement

    Ad Classification at Right Media — pre-class slides — supplement

    By: Benjamin Edelman
    Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
    Keywords: Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media; Advertising Industry; Advertising Industry
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    • November 1983 (Revised May 1990)
    • Case

    Procter & Gamble Co. (B)

    By: John A. Quelch
    The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
    Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
    Related