Publications

September 2001 (Revised October 2002)
Case

Virgin Group, The: Filling in the Value Gap

By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim

Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details

Keywords: Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit

January 1994 (Revised May 1995)
Case

Xerox: Design for the Environment

By: Richard H.K. Vietor

In 1990, Xerox undertook an "Environmental Leadership Program" designed to make Xerox an industry leader in non-polluting operations, recycling, and products actually designed for the environment. This effort flowed naturally out of the system of total quality... View Details

Keywords: Product Design; Production; Service Delivery; Service Operations; Organizational Design; Environmental Sustainability

November 2011
Case

WrapItUp: Developing a New Compensation Plan

By: W. Earl Sasser Jr. and Rachel Shelton

A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store... View Details

Keywords: Empowerment; Middle Management; Human Resource Management; Compensation; Incentives; Motivation; Motivation and Incentives; Change Management; Business Growth and Maturation; Service Delivery; Entrepreneurship; Employees; Compensation and Benefits; Service Industry; Retail Industry; Food and Beverage Industry; California

Profile

Hunter Goble

scientists in Harvard and MIT’s ecosystem. Through a self-matching process that Hunter describes as “speed dating,” he found two scientists from Boston’s Children’s Hospital developing “a novel drug delivery platform that increases the... View Details

March 2018 (Revised February 2020)
Teaching Note

Improving Access at VA

By: Ryan W. Buell and Robert S. Huckman

In 2015, the Department of Veterans Affairs (VA) ran the largest healthcare system in the United States, with over 1,700 sites of care that served nearly 9 million veterans. One year earlier, a scandal had erupted over a cover-up of the excessive wait times veterans... View Details

Keywords: Service Operations; Service Delivery; Social Issues; Health Care and Treatment; Government Administration; Performance Improvement; Public Administration Industry; Health Industry; United States

March 2018
Supplement

Improving Access at VA

By: Ryan W. Buell and Robert S. Huckman

In 2015, the Department of Veterans Affairs (VA) ran the largest healthcare system in the United States, with over 1,700 sites of care that served nearly 9 million veterans. One year earlier, a scandal had erupted over a cover-up of the excessive wait times veterans... View Details

Keywords: Service Operations; Service Delivery; Social Issues; Health Care and Treatment; Government Administration; Performance Improvement; Public Administration Industry; Health Industry; United States

January 27, 2010
Article

Leadership with a Small 'l'

By: Richard Bohmer

What exactly do we mean by leadership in health care? Does it mean to take formal positions in senior leadership teams in hospitals, trusts, health boards, ministries of health, and professional societies-what might be termed leadership with a big "L?" Or does it mean... View Details

Keywords: Decision Choices and Conditions; Leadership; Service Delivery; Service Operations; Organizational Culture; Outcome or Result; Performance Effectiveness; Health Industry

Find at Harvard

October 1994 (Revised November 1994)
Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein

Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details

Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry

28 Mar 2017
First Look

First Look at New Research, March 28

Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping... View Details

Keywords: Sean Silverthorne

03 Jan 2017
Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

of the common contracts people sign with themselves each year. If you have resolved to eat healthier, try ordering your groceries a week in advance of delivery. Internet delivery services make it all too easy to give into food cravings... View Details

Keywords: by Carmen Nobel

26 Apr 2016
First Look

April 26

any of the options considered was the public perception that tax-financed access to care was a longstanding public good in Spain, and allowing private operators to profit from health-care delivery was a thorny issue. Purchase this case:... View Details

Keywords: Sean Silverthorne

10 Apr 2013
Research & Ideas

Learning Curve: Making the Most of Outsourcing

that health-care delivery is centralized in hospitals that are seen as too big and inefficient. In contrast, others find fault with an overly fragmented system that may result in significant coordination and quality problems. Huckman says... View Details

Keywords: by Paul Guttry; Health

01 Mar 2023
News

Enabling Students to Pursue Their Passions

MAKING DREAMS ATTAINABLE READ MORE STORIES It has also enabled him to make a difference in health care while still a student. Velasquez has worked with Massachusetts General Hospital, MassHealth, and the Massachusetts Department of Public Health on questions of care... View Details

Keywords: April White

01 Dec 1997
News

Making Real Progress in the Middle East: The Bottom-Up, Economic Solution

unload them at the border, and reload the goods into an Israeli truck for delivery in Israel. This convoluted process severely complicated logistics, not to mention its role in driving up transportation costs. It was only when Mr. Lautman... View Details

Keywords: Michael Porter, Yagil Weinberg, and Noreena Hertz

December 2010
Supplement

Rackspace Hosting (2000)

By: W. Earl Sasser, James L. Heskett and Tom Ryder

The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. View Details

Keywords: Customer Focus and Relationships; Planning; Organizational Change and Adaptation; Service Delivery; Strategy; Finance; Information Technology Industry

August 2009
Case

Intuit

By: Frank V. Cespedes

This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific... View Details

Keywords: Entrepreneurship; Product; Service Delivery; Business Processes; Organizational Culture; Sales; Business Strategy

May 2007 (Revised September 2007)
Case

Cleveland Clinic

By: Frances X. Frei, Amy C. Edmondson, Christine van Keuren and Eliot Sherman

Cleveland Clinic is consistently ranked among the nation's most eminent hospitals, and for decades has been a leader in pioneering cardiac care. This case evaluates the methods, processes, and personnel that the hospital has cultivated over the years in order to... View Details

Keywords: Health Care and Treatment; Medical Specialties; Innovation and Invention; Service Delivery; Expansion; Health Industry; Cleveland

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and View Details

Keywords: by HBS News

October 2008
Case

Hrad Technika

Examines a struggling IT outsourcing project from the perspective of the IT services provider-Hrad Technika. When used in conjunction with "Tegan c.c.c." (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create... View Details

Keywords: Experience and Expertise; Globalized Firms and Management; Job Cuts and Outsourcing; Service Delivery; Service Operations; Projects; Information Technology; Wales