Publications

Publications

Filter Results: (1,668) Arrow Down
Filter Results: (1,668) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 65 of 1,668 Results →
  • 01 Feb 1999
  • News

New Releases

companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues that have arisen as the model... View Details
Keywords: Nancy O. Perry
  • Web

Native American Heritage Month | Baker Library

Census Bureau's My Tribal Area data tool to view job and economic data on American Indian and Alaska Native tribal areas by state. Use Statista's "Consumer Insights" tool to unpack consumer attitudes and View Details
  • Web

Harvard Business School

Andrew E. Honeycutt (DBA) 1975 An Ethnographic Study of Low-Income Consumer Behavior Hassell H. McClellan (DBA) 1978 One-Bank Holding Companies: a Study of Management Clifford E. Darden (DBA) 1982... View Details
  • 01 Mar 2014
  • News

Innovation: Crowdfunding College Costs

Savingforcollege.com, which Cordero describes as "the Consumer Reports of 529 plans.") The plan is to capitalize on market share down the road: "There is a lot of value in processing millions of dollars of new assets," he remarks. "Our... View Details
Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • Fast Answer

Social Entrepreneurship & Systems Change

start-ups like education, health, fintech, family, communication, and consumer finance among other industries; also invests across every sector, including education, work, finance, justice, food and health. View Details
  • 22 Feb 2019
  • News

Empowering a New Generation of Business Leaders

into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
Keywords: Margie Kelley; Arts, Entertainment
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

organizational behavior as a field of study. He was a pioneer in creating a body of work on organization design, leadership, and change in both the private and public sectors. Lawrence’s professional work was rooted in an aspiration to do... View Details
Keywords: by Sean Silverthorne
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

that’s essential for creativity and efficiency. Chopped-up schedules interrupt deep thinking, so people come to work early, stay late, or use weekends for quiet time to concentrate. And dysfunctional meeting behaviors are associated with... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2011
  • News

Phone Fun

“Mobile phones are becoming more, not less relevant,” he observed in Campaign, noting that the devices are such a mainstay of modern culture that young consumers will find a way to afford them, even during economic downturns. A key... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • Web

Jewish American Heritage Month | Baker Library

organizations who list Jewish People as a population they serve. Browse the Encyclopedia of Associations to locate Jewish American-affiliated organizations, such as professional societies and trade associations. Use Statista's Consumer... View Details
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

media creator for Harvard Business School Working Knowledge. Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Behavioral Economists Can Make You a Healthier Consumer and Smarter... View Details
Keywords: by Kristen Senz; Retail
  • 13 May 2008
  • First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do View Details
Keywords: Martha Lagace
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

  PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume that it's going to be used against them. When UPC scanners... View Details
Keywords: by Raymond Burke; Retail
  • 04 Jan 2012
  • First Look

First Look: January 4

market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided model of... View Details
Keywords: Carmen Nobel
  • 01 Sep 2004
  • News

Promise & Perils

the local level, and typically filled rural niches for consumer goods. At their peak in the early 1990s, an estimated 19 million TVEs operated across the country. By contrast, the SOEs were controlled by various government ministries at... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • May 2004 (Revised July 2004)
  • Case

Clarence Saunders: The Comeback King

By: Nitin Nohria and Bridget Gurtler
Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details
Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment
Related
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very... View Details
Keywords: by Manda Mahoney
  • January 2010 (Revised March 2013)
  • Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
Related
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

most intense battles of the cola wars were fought over the $66 billion CSD industry in the United States, where the average American consumes 52 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to... View Details
Keywords: Sean Silverthorne