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    Brian J. Hall

    Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details

    Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
    • 24 Sep 2019
    • Research & Ideas

    Do National Security Secrets Hold Back National Innovation?

    Instead of seeking patents, many inventors and firms choose to keep the details of their innovations secret, out of the public view. But what are the implications of keeping important new ideas locked away in vaults as trade secrets? Does it slow down View Details
    Keywords: by Kristen Senz
    • 22 Jul 2019
    • News

    How To Be a Digital Platform Leader

    • Web

    Faculty & Research

    treating myeloma, but it is far from clinical trials and carries significant uncertainty. The other option is an established company with a promising drug already in Phase II trials, offering the potential for quicker patient impact and a... View Details
    • January 2021 (Revised May 2021)
    • Case

    Amazon Shopper Panel: Paying Customers for Their Data

    By: Eva Ascarza and Ayelet Israeli
    This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
    Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Technology Industry; Technology Industry; United States
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    • 23 Jul 2018
    • Research & Ideas

    The Open Office Revolution Has Gone Too Far

    methodology? Bernstein:This study would not have been possible without my collaborator and close friend from the days of my doctoral studies, Ben Waber. After finishing his doctorate at the MIT Media Lab, Ben co-founded (and is CEO of) Humanyze, a View Details
    Keywords: Re: Ethan S. Bernstein
    • February 2022 (Revised February 2024)
    • Case

    Sekisui House and the In-Home Early Detection Platform

    By: John D. Macomber and Akiko Kanno
    To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details
    Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan
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    • 28 Oct 2008
    • First Look

    First Look: October 28, 2008

    Khaire convened a two-day colloquium of leading creativity scholars and executives from companies such as Google, IDEO, Novartis, Intuit, and E Ink. In this article, the authors present highlights of the research presented and the... View Details
    Keywords: Martha Lagace
    • November 2013 (Revised November 2014)
    • Case

    Freemium Pricing at Dropbox

    By: Thales Teixeira and Elizabeth Anne Watkins
    Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
    Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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    • 2019
    • Working Paper

    The Future of Executive Development: The CLO's Compass and The Executive Programs Designer's Guide

    By: Mihnea Moldoveanu and Das Narayandas
    Executive education worldwide has entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication—while the demand for managerial skills is growing. The forces of disintermediation, disaggregation, and decoupling are creating... View Details
    Keywords: Digitalization; Executive Education; Disruption; Leadership Development; Management Skills; Curriculum and Courses; Internet and the Web; Design
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    • January 2014 (Revised May 2015)
    • Case

    Yahoo: Both Sides of the Stamped Deal

    By: Jeffrey J. Bussgang and Lisa C. Mazzanti
    In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part... View Details
    Keywords: Mobile App; Acquisition-hire; Exit Strategy; Start-up; Mobile and Wireless Technology; Mergers and Acquisitions; Human Resources; Entrepreneurship; Business Startups; Product Development; Technology Industry; Sunnyvale; New York (city, NY)
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    • July 2018 (Revised January 2021)
    • Case

    RunKeeper

    By: Shikhar Ghosh and Shweta Bagai
    The case examines the focus of an early stage company and how venture capital can distort a founder’s view. It encompasses issues such as financing, understanding the founders’ definition of success/failure, defining and pivoting a business model, and determining the... View Details
    Keywords: Early Stage Funding; Pivot; Entrepreneurship; Venture Capital; Business Model; Health Industry
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    • September 2013 (Revised April 2014)
    • Teaching Note

    Transitions Asia: Managing Across Cultures

    By: Roy Y.J. Chua, Sharon Mozgai and Dawn Lau
    The director of an interim executive research firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland China client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details
    Keywords: China; Cross-cultural Management; Family Business; Cross-Cultural and Cross-Border Issues; Management Style; Service Industry; China
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    • January 2009
    • Case

    Supersonic Business Jets

    By: Dennis A. Yao and Julia Rozovsky
    In the fall of 2002, Brian Barents, ex-CEO of Galaxy Aerospace, faced an important decision: whether or not to enter the supersonic business jet (SSBJ) industry. Supersonic flight-flight faster than the speed of sound-had long tantalized leaders of commercial aerospace... View Details
    Keywords: Corporate Entrepreneurship; Governance Compliance; Market Entry and Exit; Business Strategy; Cooperation; Aerospace Industry
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    • 27 May 2015
    • News

    A Playbook for Making America More Entrepreneurial

    • 2019
    • Article

    Overcoming Cultural Resistance to Open Source Innovation

    By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
    Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
    Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
    Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
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    • April 2022
    • Case

    NIO: A Chinese EV Company's Global Strategy

    By: William C. Kirby, Shu Lin and Noah B. Truwit
    Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details
    Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway
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    • March 2018
    • Case

    Lufax: FinTech and the Transformation of Wealth Management in China

    By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo
    This case examines the rise and competitive positioning of Lufax, an online marketplace headquartered in Shanghai, China, and a pioneer in the origination and trading of financial assets. The company had grown at a remarkable rate, and was awarded “Trading Platform of... View Details
    Keywords: Asset Management; Internet and the Web; Competitive Strategy; Situation or Environment; Product Positioning; Financial Services Industry; China
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    • April 2017
    • Case

    Luminopia: Improving Treatment for Visual Disorders

    By: Doug J. Chung and Sarah Mehta
    Luminopia—a start-up founded in January 2016 by three Harvard College freshmen—uses virtual reality technology to treat amblyopia (more commonly called “lazy eye”), the single biggest cause of visual disorders among children. By February 2017, the three founders had... View Details
    Keywords: Pricing; Virtual Reality; Startup; Marketing; Marketing Channels; Product Marketing; Product Launch; Product Positioning; Business Startups; Price; Medical Devices and Supplies Industry; Cambridge; Massachusetts; United States
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    • 2014
    • Case

    Changhong: Journey to Shared Services

    By: F. Warren McFarlan, Haiyan Zhang and Guo Jia
    Founded in 1958 and headquartered in Mianyang - an emerging inland science and technology city in Sichuan Province, Changhong Electric Co., Ltd., started from the military industry. It then entered the color TV industry and subsequently expanded to a wide range of... View Details
    Keywords: China; Appliances; Finance ＆ Insurance; China
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