Publications

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February 2018 (Revised March 2018)
Case

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)

By: Lauren Cohen, Christopher Malloy and William Powley

This case examines the intersection of two firms (Cogent Labs—a machine learning software firm in Tokyo; and Google, the technology infrastructure giant) attempting to exploit the benefits of artificial intelligence and machine learning in the financial services... View Details

Keywords: Technological Innovation; Finance; Growth and Development Strategy; Business Model; Applications and Software; Infrastructure; Technology Industry; Technology Industry

November 2000
Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind

Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details

Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry

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October 2023
Case

Prime Coalition: Estimating Climate Impact

By: Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Amram Migdal

A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions reduction potential (ERP). The case includes material on CRANE’s methodology for estimating future carbon... View Details

Keywords: Carbon Emissions; Environmental Accounting; Analysis; Climate Change; Green Technology; Innovation and Invention; Measurement and Metrics; Philanthropy and Charitable Giving; Risk and Uncertainty; Nonprofit Organizations; Social Enterprise

01 Oct 2018
Working Paper Summaries

Negative Shocks and Innovation: Evidence from Medical Device Recalls

Keywords: by George P. Ball, Jeffrey T. Macher, and Ariel Dora Stern; Health; Medical Devices & Supplies

October 2020 (Revised March 2024)
Case

Experimentation at Yelp

By: Iavor Bojinov and Karim R. Lakhani

Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details

Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry

Joseph B. Lassiter

Joe is the Senator John Heinz Professor of Management Practice in Environmental Management, Retired. He focuses on one of the world’s most pressing problems: developing clean, secure and carbon-neutral supplies of reliable, low-cost energy all around the world. He... View Details

Keywords: green technology; green technology; green technology; green technology; green technology; green technology; green technology; green technology

Research Summary

Overview

What makes some organizations more innovative than others? Innovation follows from strategy and structure. A good strategy allows individuals to impose their own imagination towards organizational goals in a coordinated way. Good structure adds incentives that... View Details

Keywords: Energy Generation; Renewable Energy; Entrepreneurship; Environmental Sustainability; Green Technology; Innovation Strategy; Technological Innovation; Innovation and Management; Resource Allocation; Strategy; Green Technology Industry; Green Technology Industry; Canada; United States; Europe; Croatia; Serbia and Montenegro

June 2001 (Revised February 2002)
Case

Rambus, Inc.: Commercializing the Billion Dollar Idea (A)

Keywords: Technological Innovation; Competition; Commercialization; Hardware; Cooperation; Technology Industry

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14 Aug 2008
Working Paper Summaries

The Agglomeration of U.S. Ethnic Inventors

Keywords: by William R. Kerr; Technology

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

at the top because it genuinely has more desired features? Or is it just because I’m putting in some gibberish?” she asks. You Might Also Like: Why Technology Alone Can't Solve AI's Bias Problem How Humans Outshine AI in Adapting to... View Details

Keywords: by Ben Rand; Technology

January 2002 (Revised September 2022)
Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details

Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom

2010
Working Paper

Being a Leader and the Effective Exercise of Leadership: An Ontological Model (PDF File of PowerPoint Slides)

By: Werner Erhard, Michael C. Jensen and Kari Granger

This presentation is based on our research program over the last seven years in which our objective has been to rigorously distinguish leader and leadership and to create a technology for providing access to being a leader and exercising leadership effectively (in... View Details

Keywords: Curriculum and Courses; Innovation and Invention; Leadership Development; Goals and Objectives; Research and Development; Attitudes; Perception; Technology; United States