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Show Results For
- All HBS Web
(3,131)
- People (24)
- News (826)
- Research (1,588)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,104)
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- May 2001 (Revised June 2001)
- Teaching Note
Reuters Greenhouse Fund TN
Teaching Note for (9-301-012). View Details
- June 2018
- Supplement
Valuing Snap After the IPO Quiet Period (C)
By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (C)." Harvard Business School Supplement 218-116, June 2018.
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment and View Details
- 26 Sep 2024
- HBS Case
If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?
uncertainties, the potential damage, the fears, the media spotlight, and your own sense of responsibility. You want to introduce quality, reliable products that you’re proud of and that customers can use safely and effectively.” Consider... View Details
- September 2015 (Revised June 2017)
- Case
Futbol Club Barcelona
By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona
Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
engagement practices. Finally, I explore the limits and anticompetitive concerns to the theory of change presented here. Harvard Business School Case 917-019 Buffer.com Social media company Buffer wanted to establish clear company values... View Details
Keywords: Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of... View Details
Keywords: by Carmen Nobel
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader... View Details
Keywords: by Mallory Stark
- 16 Jul 2024
- Op-Ed
Corporate Boards Are Failing in Their No. 1 Duty
with Azure, acquiring LinkedIn in social media and Activision/Blizzard in gaming, and investing in OpenAI to gain control of ChatGPT. Equally important, he transformed the Microsoft culture from an arrogant bureaucracy into an empowered... View Details
Keywords: by Bill George
- 28 Oct 2008
- First Look
First Look: October 28, 2008
Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus... View Details
Keywords: Martha Lagace
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
to do something different to get it to happen. Q: What connections did the students make to business? A: One of the characteristics of what we call creative economy firms—design firms, media firms, etc.—which is uncomfortable for many... View Details
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
Sites from Becoming White Elephants This fieldwork-based research and analysis of stadium use at 10 of the last 12 Summer Olympics sites highlights eight factors for better sustainability. Research by Isao Okada and Stephen A. Greyser. Biggest trenders on social View Details
Keywords: by Sean Silverthorne
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
Education program called Managing Breakthroughs—From Science to Enterprise. "Wall Street has conventional and not always accurate measures of a company's value." Take Bank of America, which just renewed a $25 million, five-year collaboration with the MIT... View Details
- 29 Apr 2008
- First Look
First Look: April 29, 2008
and even remade as movies have come to dominate mainstream media content. At media giant Sony, Ken Munekata, CEO of Sony Pictures Entertainment (SPE), and Atsushi Fukuda, President of Sony Digital... View Details
Keywords: Martha Lagace
- 03 Sep 2024
- Research & Ideas
Is It Even Possible to Dam the Flow of Misleading Content Online?
As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants. But no matter how many employees they hire, lines of code they write, or new content policies they... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
Weaver lists Facebook, Apple, and Progressive Insurance as other examples of successful curators. In the case of Facebook, he argues that the social media giant is wildly successful in part because it exacts precision over how users... View Details
Keywords: by Carmen Nobel
- 24 Apr 2007
- First Look
First Look: April 24, 2007
Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its first decade of publication and over $400 million by the... View Details
Keywords: Sean Silverthorne