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Paris Saint-Germain: Building One of the World's Top Sports Brands

By: Anita Elberse and David Moreno Vicente

In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe

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Educators

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04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

actions. Some of the media (Facebook, Apple, Amazon, Netflix, and Google) they employ, however, represent a threat of monopoly that should be addressed by the very governments that, ironically, could turn big data against us. So say... View Details

Keywords: by James Heskett; Advertising; Consumer Products

17 Jan 2019
Blog Post

MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

Businesses This SIP is designed for students who are focused on the rapidly changing world of sports media and sports technology. It will be focused on topics of interest to students who are considering careers in entrepreneurial... View Details

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

NGOs to be seen working in the field, actively and effectively helping in the middle of a humanitarian crisis. In addition to the media coverage that results in increased donations, the NGO brand is strengthened and the needs of the... View Details

Keywords: by Manda Salls

16 Aug 2018
News

Working with a Giver’s Spirit

Philippine tech incubator behind a number of remarkable companies, including Ayannah, which uses social media and mobile platforms to provide digital commerce and payment services to the world’s unbanked; PawnHero, an online pawnshop that... View Details

Keywords: Constantine von Hoffman

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HBS - Financials | Supplemental Financial Information

representing 42 percent of the group’s total annual sales in fiscal 2022. Harvard Business Review provided subscribers with timely articles from its flagship magazine, website (hbr.org) and social media presence. In addition, HBR Press... View Details

07 Apr 2015
News

Warrior Spirit

Friday night fight every week of the year. (Courtesy of ONE FC) Navigating those complexities could result in a big payoff, of course. “The NBA or NFL sell their media rights to companies for billions of dollars,” says Sityodtong. “The... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

dislikes. It’s hard for computers to compete with that." Where did that computer recommendation come from? Besides, product recommendations that seem to pop up out of nowhere in a social media feed or email may come across as confusing... View Details

Keywords: by Dina Gerdeman

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Original Article The subscription model has served as a wonderful revenue generator through the years for many companies in the media and communications industries. Organizations have built hard-to-beat revenue streams around it, enabling... View Details

Keywords: by James Heskett

January 2015 (Revised May 2018)
Case

$19B 4 txt app WhatsApp...omg!

By: David Collis, Ashley Hartman and Aakash Mehta

In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details

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25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

this is a political decision, and it's above my pay grade. There may be some strategic assets that we (as Americans) don't want to sell to foreigners. Congress is going to have to decide which ones those are. It may be that we don't want to sell certain elements of our... View Details

Keywords: by Sean Silverthorne

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

many others. However, much of the focus of policy and media is on manufacturing and the workforce, especially with electric vehicles. One recent example is that the Loan Programs Office in the Department of Energy announced a conditional... View Details

04 Sep 2019
Blog Post

A Guided Experience into the World of Entrepreneurship

start-up culture Although Stan had no commitments to any particular industry, he saw his internship as a gateway to entrepreneurship. “Microsoft was immense,” he says. “I wanted to work at a smaller company.” While following the social View Details

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally relentless in its quest to... View Details

Keywords: by James Heskett; Media & Broadcasting; Media & Broadcasting

27 Oct 2020
Research & Ideas

Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?

candidates at the same time, rather than hiring a single person in isolation. Think big and commit resources. When it comes to diversity, companies sometimes do just enough to avoid media scrutiny or reputational damage. It’s time for... View Details

Keywords: by Danielle Kost

06 Nov 2008
Op-Ed

Selling Out The American Dream

first and citizens second. Credit card offers flood the mail. Media supported by advertising encourage consumers to aspire to celebrity lifestyles, to keep up with the Joneses by acquiring more stuff. Even President Bush, following the... View Details

Keywords: by John Quelch

26 Oct 2018
Blog Post

Making the Switch from Finance to Fitness

media both personally and academically. As a first year Required Curriculum (RC) student, I came to understand what financial, operational, and cultural aspects I needed to consider to be an effective leader post-HBS and, thankfully, I... View Details

01 Sep 2003
News

Larry Murphy

a $1.5 billion operation — as chief strategic officer. Responsible for strategy, acquisitions, business development, and the Disney brand on a global basis, Murphy helped grow the firm to a $60 billion enterprise by the time he and the Mouse parted company in 1998.... View Details

Keywords: Garry Emmons; Accommodation; Hospitality

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

UK’s National Health Service improved influenza vaccine adoption by employing medical professionals in its media efforts." Doctors, nurses, and medical professionals are also opinion leaders because patients trust their health care... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

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