Publications
Publications
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- All HBS Web
(4,986)
- Faculty Publications (1,467)
- Article
Measuring Market Orientation: A Generalization and Synthesis
By: R. Deshpande and J. U. Farley
- August 1998 (Revised December 1998)
- Case
Wells Fargo Online Financial Services (B)
By: Robert S. Kaplan and Nicole Tempest
Describes how the Balanced Scorecard built by the Online Financial Services (OFS) group is used to select the highest-priority initiatives for the organization. Currently, initiatives arise continually throughout the organization, and management spends considerable... View Details
- June 1998 (Revised August 2001)
- Case
Wells Fargo Online Financial Services (A)
By: Robert S. Kaplan and Nicole Tempest
Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details
- May 1998 (Revised February 2007)
- Background Note
Measuring Mutual Fund Performance
By: Andre F. Perold and Markus Mullarkey
Examines various approaches to measuring mutual fund performance. The approaches include the use of risk exposure and the Sharpe Ratio, as well as the Morningstar star system for rating mutual funds. Applies the approaches to a variety of mutual funds to demonstrate... View Details
- May 1998 (Revised February 2007)
- Case
Morningstar, Inc.
By: Andre F. Perold and Markus Mullarkey
Morningstar, Inc., a publisher of information for mutual fund investors, is considering alternative strategies for broadening its subscriber base and increasing its revenues. Potential strategies include tailoring information for the defined contribution pension fund... View Details
- March 1998 (Revised April 1998)
- Case
Lehigh Steel
By: V.G. Narayanan and Laura Donohue
Lehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead... View Details
- March 1998 (Revised July 1998)
- Case
United Way Community Services
Describes in detail the fund development and distribution system of United Way Community Services. A key question is how to measure the outcome/impact of the work done by the agencies that receive United Way funding. A follow-on question is how to reinvent the... View Details
- February 1998
- Case
Lyondell Petrochemical Company
By: Jay W. Lorsch and Daniel P. Erikson
In August 1994, Lyondell Petrochemical Co.'s corporate parent and largest single shareholder effectively shed its stock, resulting in the resignation of 5 of its 11 directors. The remaining outside directors immediately acted to overhaul the executive compensation plan... View Details
- 1998
- Article
Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance
By: J. Ruscio, D. M. Whitney and T. M. Amabile
This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details
- January 1998
- Article
Tradeoffs within Costing Systems between Incentives and Measurement Objectives
By: M. Alles, S. Datar and M. Gupta
- December 1997
- Case
Making the Grade (A)
By: Robert L. Simons
Focuses on the dilemma of a young professor at a graduate school of business. He must decide what final grade to give a student who has worked extremely hard, but he is constrained by the school's "forced curve" grading policy. Designed to explore the multiple purposes... View Details
- November 1997 (Revised April 2017)
- Teaching Note
Compagnie du Froid, S.A.
By: Robert Simons, Antonio Dávila, Kathryn Rosenberg and Jennifer Packard
Teaching Note for (9-197-085). View Details
- November 1997 (Revised April 2017)
- Teaching Note
Purity Steel Corporation, 2012
By: Robert Simons and Antonio Dávila
Teaching Note for (9-197-082). View Details
- November 1997 (Revised December 1998)
- Case
Woodmere Properties, Inc.
By: William J. Poorvu and John H. Vogel Jr.
In 1996, Woodmere Properties, a REIT owning 198 office and industrial properties in the southeast, is about to acquire Lanier Realty Trust. Nina Zanger, a potential investor in Woodmere, attempts to analyze the stock value of Woodmere both with and without the... View Details
- June 1997 (Revised May 1998)
- Case
Mobil USM&R (A1)
By: Robert S. Kaplan
First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details
- January 1997 (Revised December 1998)
- Background Note
Note on the Balance of Payments
Describes the construction of the balance of payments and defines frequently used measures taken from the balance of payments. View Details