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  • March 2022
  • Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta
Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details
Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal
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Avery, Jill, and Sunil Gupta. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Teaching Note 522-061, March 2022.

    Joseph Pacelli

    Joseph Pacelli is the Gerald Schuster Associate Professor of Business Administration in the Accounting and Management Unit. He currently teaches Business Analysis and Valuation (BAV) in the MBA elective curriculum.

    Professor Pacelli’s research covers topics... View Details

    • 04 Feb 2020
    • Video

    Ranjan Kapur

    Ranjan Kapur, the India country manager of the WPP advertising agency, describes his human resources philosophy: empowering employees (which he describes as "letting the tiger out of the cage"), using... View Details
    • August 2018 (Revised October 2020)
    • Case

    Tailor Brands: Artificial Intelligence-Driven Branding

    By: Jill Avery
    Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
    Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
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    Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
    • March 1999 (Revised October 1999)
    • Case

    Tufts Health Plan

    By: Richard M.J. Bohmer and Nancy D. Beaulieu
    Describes the introduction of capitation by a managed care company and the challenges of managing financial risk in the Medicare population. Focuses on the relationship between the health plan and physicians. View Details
    Keywords: Health; Behavior; Motivation and Incentives; Risk and Uncertainty; Insurance; Health Industry; Insurance Industry
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    Bohmer, Richard M.J., and Nancy D. Beaulieu. "Tufts Health Plan." Harvard Business School Case 699-160, March 1999. (Revised October 1999.)
    • January 1989 (Revised February 1993)
    • Case

    Warner Cable (A)

    The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details
    Keywords: Organizational Change and Adaptation; Management Style; Human Resources; Telecommunications Industry; Massachusetts
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    Sonnenfeld, Jeffrey A. "Warner Cable (A)." Harvard Business School Case 489-092, January 1989. (Revised February 1993.)
    • February 1989 (Revised August 1989)
    • Case

    Portman Hotel Co.

    A brand new hotel has opened with a new service strategy: import to America Asian-style service using a butler-like employee group called the personal valets. To achieve this high level of service, the hotel has paid great attention to its human resource policies,... View Details
    Keywords: Business or Company Management; Service Delivery; Employees; Accommodations Industry; Asia; North America
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    Heckscher, Charles C. "Portman Hotel Co." Harvard Business School Case 489-104, February 1989. (Revised August 1989.)
    • January 2021 (Revised May 2021)
    • Case

    Delta Air Lines: Navigating the COVID-19 Storm

    By: Ted Berk and Ryan Flamerich
    This case examines Delta Air Lines’ response as demand for its services plummeted in the face of the COVID-19 pandemic, with a focus on the company’s funding needs and capital structure. Following a series of initial actions, the company’s cash “burn” had reduced from... View Details
    Keywords: COVID-19; Health Pandemics; Financial Condition; Capital Structure; Crisis Management; Risk Management; Business and Stakeholder Relations; Air Transportation Industry
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    Berk, Ted, and Ryan Flamerich. "Delta Air Lines: Navigating the COVID-19 Storm." Harvard Business School Case 221-063, January 2021. (Revised May 2021.)
    • June 1993 (Revised May 1997)
    • Case

    SKA (Sweden)

    By: David F. Hawkins
    Management is debating a proposal to capitalize R&D. While Swedish GAAP permits capitalization, the general practice is to expense R&D as incurred. View Details
    Keywords: Financial Statements; Financial Reporting; Framework; Balanced Scorecard; Policy; Accounting Industry; Sweden
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    Hawkins, David F. "SKA (Sweden)." Harvard Business School Case 193-166, June 1993. (Revised May 1997.)
    • 13 Apr 2011
    • News

    Learning to love the irrational mind

    • 11 Feb 2015
    • News

    When Investors Want to Know How You Treat People

    • November 1999
    • Case

    SUPERVALU, Inc.: Professional Development Program

    By: Francis Aguilar
    SUPERVALU examines the creation and implementation of a training program for attracting and retaining college graduates for the nation's largest wholesale food distribution company. It addresses: 1) program design and 2) the management of the design effort and program... View Details
    Keywords: Selection and Staffing; Recruitment; Retention; Training; Organizational Culture; Design; Business or Company Management; Higher Education; Programs; Food and Beverage Industry; Distribution Industry
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    Aguilar, Francis. "SUPERVALU, Inc.: Professional Development Program." Harvard Business School Case 900-019, November 1999.
    • May 2013
    • Supplement

    Paul Thomson: Walker Insurance

    This is the Spreadsheet Supplement for Walker Insurance: Paul Thomson (HBS Case 813057). Includes Exhibit 1a, Exhibit 1b, Exhibit 2, Exhibit 4, Exhibit 5, Exhibit 6, and Exhibit 7. View Details
    Keywords: Entrepreneurial Organizations; Entrepreneurs; Entrepreneurship; Search; Search Funds; Sales Force Management; Sales; Sales Channels; Insurance And Reinsurance; Insurance Companies; Acquisitions; Hiring; Service Management; Service; Insurance; Salesforce Management; Selection and Staffing; Insurance Industry; United States
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    Sharpe, Jim. "Paul Thomson: Walker Insurance." Harvard Business School Spreadsheet Supplement 813-708, May 2013.
    • 2023
    • Working Paper

    Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

    By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
    The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details
    Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement
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    Dell'Acqua, Fabrizio, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon, and Karim R. Lakhani. "Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality." Harvard Business School Working Paper, No. 24-013, September 2023.

      Yuan Zou

      Yuan Zou is an assistant professor in the Accounting and Management unit. She teaches Financial Reporting and Control (FRC) in the MBA required curriculum.

      Professor Zou conducts theoretically-motivated empirical studies aimed at furthering the understanding... View Details

      • January 2013 (Revised March 2017)
      • Case

      CloudFlare, Inc.: Running Hot?

      By: Thomas R. Eisenmann and Alex Godden
      In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture... View Details
      Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Internet and the Web; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California
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      Eisenmann, Thomas R., and Alex Godden. "CloudFlare, Inc.: Running Hot?" Harvard Business School Case 813-145, January 2013. (Revised March 2017.)
      • 06 Jul 2016
      • What Do You Think?

      How Do We Pay for the Costs of Globalization?

      three-sentence summary of responses to this month’s very thorny question on how the human and societal costs caused by globalization can be remedied. As if the topic were not sufficiently complex, Hugh Quick questioned my use of the term... View Details
      Keywords: by James L. Heskett; Manufacturing
      • March 2010 (Revised August 2010)
      • Case

      Creative Capital: Sustaining the Arts

      By: G. Felda Hardymon and Ann Leamon
      Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their... View Details
      Keywords: Arts; Business Model; Entrepreneurship; Venture Capital; Growth and Development Strategy; Nonprofit Organizations; Financial Services Industry
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      Hardymon, G. Felda, and Ann Leamon. "Creative Capital: Sustaining the Arts." Harvard Business School Case 810-098, March 2010. (Revised August 2010.)
      • 01 Oct 2014
      • News

      Why EBay Decided to Follow Carl Icahn’s Advice on PayPal

      • Article

      The Scandal Effect

      By: Boris Groysberg, Eric Lin, George Serafeim and Robin Abrahams
      Executives with scandal-tainted companies on their résumés pay a penalty on the job market, even if they clearly had nothing to do with the trouble. Because the scandal effect is lasting, a company you left long ago could have an impact on your current and future job... View Details
      Keywords: Misconduct; Career; Career Management; Career Changes; Executive Leadership; Executive Development; Crime and Corruption; Executive Compensation; Personal Development and Career; Management Skills; Management Teams
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      Groysberg, Boris, Eric Lin, George Serafeim, and Robin Abrahams. "The Scandal Effect." Harvard Business Review 94, no. 9 (September 2016): 90–98.
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