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  • All HBS Web  (9,027)
    • People  (18)
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  • 09 Dec 2019
  • News

Identify Great Customers from Their First Purchase

  • January 2023 (Revised May 2023)
  • Case

Steve Jobs: Changing the World

By: Robert Simons and Shirley Sun
This case traces the life of Steve Jobs who throughout his career flaunted convention and chose an unusual path to success. The case describes how Jobs, as young man, acquired an appreciation for aesthetics and the liberal arts, but was also quick to recognize and... View Details
Keywords: Entrepreneurship; Technology; Business Startups; Personal Characteristics; Leadership Style; Innovation; Work-life Balance; Innovation Leadership; Power and Influence; Success; Information Technology Industry; United States
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Simons, Robert, and Shirley Sun. "Steve Jobs: Changing the World." Harvard Business School Case 123-022, January 2023. (Revised May 2023.)
  • February 1993 (Revised March 1993)
  • Case

Frito-Lay, Inc.: A Strategic Transition (A) (Updated)

By: Lynda M. Applegate
The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture momentum, the president has used information technology as one element in his program of transition. The case focuses on the... View Details
Keywords: Business History; Information Technology; Growth and Development Strategy; Transition; Organizational Change and Adaptation; Food and Beverage Industry; Manufacturing Industry
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Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (A) (Updated)." Harvard Business School Case 193-129, February 1993. (Revised March 1993.)
  • October 2018
  • Case

Fundraising at St. Camillus Hospital

By: Srikant M. Datar and Caitlin N. Bowler
St. Camillus is a fictional non-profit hospital in rural Maine facing a serious budget deficit. As Director of Marketing, Victoria Stern is building a team to modernize the hospital fundraising efforts. An interview with a promising candidate, who is also a digital... View Details
Keywords: Data Analysis; Data Privacy; Data Governance; Non-profit; Health Care; Fundraising; Data Security; Analytics and Data Science; Safety; Governance; Ethics; Health Care and Treatment; Cybersecurity
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Datar, Srikant M., and Caitlin N. Bowler. "Fundraising at St. Camillus Hospital." Harvard Business School Case 119-027, October 2018.
  • November 2015
  • Case

Advanced Leadership Pathways: Beatriz Cardoso and Education in Brazil

By: Rosabeth M. Kanter, Daniella Suarez and Ai-Ling Jamila Malone
Beatriz Cardoso, founder of Laboratório de Educação (Education Laboratory) had a dream to propel Brazilian education. However challenges in fundraising made it difficult to scale up her project, based on helping adults help children improve their literacy skills. To... View Details
Keywords: Latin America; South America; Brazil; Sao Paulo; Education Startup; Education Technology; Child Education; Literacy; Blog; Technology; School Districts; Public Schools; Fundraising; Sponsorship; Leadership Skills; Education; Early Childhood Education; Blogs; Internet and the Web; Leadership; Education Industry; Latin America; South America; Brazil; Sao Paulo
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Kanter, Rosabeth M., Daniella Suarez, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Beatriz Cardoso and Education in Brazil." Harvard Business School Case 316-055, November 2015.

    Edward McFowland III

    Edward McFowland III is an Assistant Professor in the Technology and Operations Management Unit at Harvard Business School. He teaches the first-year TOM course in the required curriculum.

    Professor McFowland’s research interests – which lie at the... View Details

    • Fall 2012
    • Article

    How 'Big Data' Is Different

    Many people today in the information technology world and in corporate boardrooms are talking about "big data." Many believe that, for companies that get it right, big data will be able to unleash new organizational capabilities and value. But what does the term "big... View Details
    Keywords: Big Data; Analytics; Mathematical Methods; Information Management; Information Technology Industry
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    Davenport, Thomas H., Paul Barth, and Randy Bean. "How 'Big Data' Is Different." MIT Sloan Management Review 54, no. 1 (Fall 2012).
    • February 2024 (Revised December 2024)
    • Case

    Best Buy Health: Enabling Care at Home

    By: Robert S. Huckman, Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats and Sarah Mehta
    This case explores retailer Best Buy’s decision to enter health care. Best Buy Health aims to enable care at home across three prongs: consumer health, active aging, and virtual care. A key pillar of Best Buy Health's strategy is leveraging the Geek Squad—the company's... View Details
    Keywords: Business Ventures; Health Care and Treatment; Innovation and Invention; Business Strategy; Market Entry and Exit; Service Delivery; Service Operations; Health Industry; Health Industry; Health Industry; United States; Minnesota
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    Huckman, Robert S., Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats, and Sarah Mehta. "Best Buy Health: Enabling Care at Home." Harvard Business School Case 624-009, February 2024. (Revised December 2024.)
    • October 2017 (Revised January 2018)
    • Case

    Bitfury: Blockchain for Government

    By: Mitchell Weiss and Elena Corsi
    In the Republic of Georgia, legend had it their land was a precious gift from God he had intended to keep for his mother. But over time, the land had been under intermittent threat from without and within. In 2017, the Bitfury Group, which Valery Vavilov had... View Details
    Keywords: Blockchain; Bitcoin; Cryptocurrency; Public Entrepreneurship; Public Innovation; Government Innovation; Property Rights; Property Registry; Technology Strategy; Distributed Networks; Entrepreneurship; Public Sector; Innovation and Invention; Technology Adoption; Business and Government Relations; Technology Industry; Technology Industry; Technology Industry; Georgia (nation, Asia); Tbilisi
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    Weiss, Mitchell, and Elena Corsi. "Bitfury: Blockchain for Government." Harvard Business School Case 818-031, October 2017. (Revised January 2018.)
    • 23 Aug 2020
    • News

    In the UK, She Leads the Search for a COVID Vaccine

    Kate Bingham (MBA 1991) Kate Bingham (MBA 1991) When she was asked to chair the UK’s Vaccine Taskforce back in May, Kate Bingham (MBA 1991) paused. Despite nearly three decades of experience as a life sciences investor with SV Health... View Details
    Keywords: COVID-19; vaccines; leadership; biomedicine; venture capital; operations; public health; government innovation; Finance; Scientific Research and Development Services
    • October 2023 (Revised November 2023)
    • Case

    Recycle & Re-Match: The Future of Soccer Turfs

    By: George Serafeim, Lena Duchene and Carlota Moniz
    By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details
    Keywords: Carbon Emissions; Carbon Abatement; Sustainability; Recycling; Waste Management; Technology; Entrepreneurial Management; Business Growth and Maturation; Business Model; Decisions; Energy Conservation; Investment Return; Profit; Technological Innovation; Patents; Growth and Development Strategy; Market Entry and Exit; Digital Platforms; Wastes and Waste Processing; Business Strategy; Competition; Expansion; Technology Adoption; Sports; Environmental Sustainability; Entrepreneurship; Green Technology Industry; Service Industry; Manufacturing Industry; Rubber Industry; Sports Industry; Denmark; Netherlands; France; United States; Pennsylvania; Europe
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    Serafeim, George, Lena Duchene, and Carlota Moniz. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Case 124-032, October 2023. (Revised November 2023.)
    • November 2024 (Revised January 2025)
    • Case

    MiDAS: Automating Unemployment Benefits

    By: Shikhar Ghosh and Shweta Bagai
    In 2015, the state of Michigan considered whether to nominate its Michigan Integrated Data Automated System (MiDAS) for a prestigious state technology award. Launched in 2013 amid severe budget pressures, the $47 million automated fraud detection system was designed to... View Details
    Keywords: Artificial Intelligence; AI; Machine Learning Models; Algorithmic Data; Automation; Benefits; Compensation; Cost Reduction; Government; Fraud; Government Technology; Public Sector; Systems; Systems Integration; Unemployment Insurance; Waste Heat Recovery; AI and Machine Learning; Government Administration; Insurance; Decision Making; Digital Transformation; Employment; Public Administration Industry; United States; Michigan
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    Ghosh, Shikhar, and Shweta Bagai. "MiDAS: Automating Unemployment Benefits." Harvard Business School Case 825-100, November 2024. (Revised January 2025.)
    • February 2022
    • Case

    Cleveland Clinic Abu Dhabi

    By: Linda A. Hill and Emily Tedards
    In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By... View Details
    Keywords: Organizational Behavior; Culture; Alignment; Organizational Effectiveness; Purpose; Impact; Leadership Development; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Teams; Team Dynamics; Teamwork; Team Effectiveness; Trust; Talent; Talent Development And Retention; Psychological Safety; Organizational Evolution; Coaching; Board; Analytics; Innovation; Data; Data Visualization; Digital Technology; Digital; Customer Experience; Experimentation; Change Management; Data-driven Decision-making; Debates; Ecosystem; Partnership; Telemedicine; Sustainability; Global Organizations; Local; Hospital; Healthcare; United Arab Emirates; Health Care and Treatment; Partners and Partnerships; Globalization; Quality; Organizational Culture; Mission and Purpose; Innovation and Management; Information Technology; Joint Ventures; Leadership; Performance Effectiveness; Abu Dhabi; United Arab Emirates
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    Hill, Linda A., and Emily Tedards. "Cleveland Clinic Abu Dhabi." Harvard Business School Case 422-058, February 2022.
    • October 2016
    • Case

    The Quiet Ascension of LA Fitness

    By: John R. Wells and Gabriel Ellsworth
    In 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held... View Details
    Keywords: LA Fitness; Health Clubs; Fitness; Gyms; Chain; Exercise; Personal Training; Retention; Bally Total Fitness; 24 Hour Fitness; Planet Fitness; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Demographics; Age; Gender; Income; Residency; Borrowing and Debt; Capital; Capital Structure; Cash; Cash Flow; Cost; Private Equity; Financial Condition; Financial Liquidity; Financing and Loans; Investment Return; Price; Profit; Revenue; Geographic Location; Geographic Scope; Multinational Firms and Management; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Operations; Service Operations; Leasing; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Mobile Technology; Technology Platform; Health Industry; United States; California; Los Angeles
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    Wells, John R., and Gabriel Ellsworth. "The Quiet Ascension of LA Fitness." Harvard Business School Case 717-424, October 2016.
    • November, 2021
    • Article

    Self Control and Smartphone Use: An Experimental Study of Soft Commitment Devices

    By: Ruru Hoong
    Public discussion and discourse amongst researchers suggest that smartphone use is excessive from an individual welfare standpoint, but evidence for this remains limited. I implement a randomized intervention encouraging a subset of 629 participants to adopt soft... View Details
    Keywords: Social Media; Commitment; Randomized Controlled Trial; Smartphones; Addiction; Technological Change: Choices And Consequences; Behavior; Mobile and Wireless Technology; Well-being
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    Hoong, Ruru. "Self Control and Smartphone Use: An Experimental Study of Soft Commitment Devices." Special Issue on Nudges and Incentives. European Economic Review 140 (November, 2021).
    • May 2011
    • Supplement

    Baria Planning Solutions, Inc.: Fixing the Sales Process, Faculty Spreadsheet (Brief Case)

    By: Steven C. Wheelwright and William Schmidt
    Keywords: Quantitative Analysis; Technology; Operations Management; Product Lines; Manufacturing; Capacity Planning; Production Planning; Information Technology; Production; Analysis; Performance Capacity; Product Marketing
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    Wheelwright, Steven C., and William Schmidt. "Baria Planning Solutions, Inc.: Fixing the Sales Process, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 114-572, May 2011.
    • May 2011
    • Supplement

    Baria Planning Solutions, Inc.: Fixing the Sales Process, Spreadsheet Supplement (Brief Case)

    By: Steven C. Wheelwright and William Schmidt
    Keywords: Quantitative Analysis; Technology; Operations Management; Product Lines; Manufacturing; Capacity Planning; Production Planning; Information Technology; Production; Analysis; Performance Capacity; Product Marketing
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    Wheelwright, Steven C., and William Schmidt. "Baria Planning Solutions, Inc.: Fixing the Sales Process, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-571, May 2011.
    • June 2003 (Revised December 2003)
    • Case

    Cathay Pacific: Doing More with Less

    By: F. Warren McFarlan and Fred Young
    This case explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details
    Keywords: Information Technology; Job Cuts and Outsourcing; Globalization; Globalized Firms and Management; Information Technology Industry; Hong Kong; Sydney
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    McFarlan, F. Warren, and Fred Young. "Cathay Pacific: Doing More with Less." Harvard Business School Case 303-106, June 2003. (Revised December 2003.)
    • Article

    Multivariate Unsupervised Machine Learning for Anomaly Detection in Enterprise Applications

    By: Daniel Elsner, Pouya Aleatrati Khosroshahi, Alan MacCormack and Robert Lagerström
    Existing application performance management (APM) solutions lack robust anomaly detection capabilities and root cause analysis techniques that do not require manual efforts and domain knowledge. In this paper, we develop a density-based unsupervised machine learning... View Details
    Keywords: Big Data; Data Science And Analytics Management; Governance And Compliance; Organizational Systems And Technology; Anomaly Detection; Application Performance Management; Machine Learning; Enterprise Architecture; Analytics and Data Science
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    Elsner, Daniel, Pouya Aleatrati Khosroshahi, Alan MacCormack, and Robert Lagerström. "Multivariate Unsupervised Machine Learning for Anomaly Detection in Enterprise Applications." Proceedings of the Hawaii International Conference on System Sciences 52nd (2019): 5827–5836.
    • January 1993 (Revised July 1993)
    • Case

    Frito-Lay, Inc.: A Strategic Transition (Consolidated)

    By: Lynda M. Applegate
    The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on... View Details
    Keywords: Business History; Information Technology; Growth and Development Strategy; Transition; Organizational Change and Adaptation; Food and Beverage Industry; Manufacturing Industry
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    Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (Consolidated)." Harvard Business School Case 193-040, January 1993. (Revised July 1993.)
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