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  • January 2021 (Revised May 2021)
  • Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Technology Industry; Technology Industry; United States
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  • March 2020 (Revised August 2022)
  • Case

Racial Discrimination on Airbnb (A)

By: Michael Luca, Scott Stern, Devin Cook and Hyunjin Kim
Facing mounting criticism and evidence of widespread racial discrimination on the platform, apartment rental platform Airbnb needed to decide a path forward. For years, Airbnb had given hosts extensive discretion about whether to reject a guest after seeing little more... View Details
Keywords: Platform Design; Digital Platforms; Design; Prejudice and Bias; Trust; Problems and Challenges
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    Paul Hamilton

    Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
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    • March 2016
    • Case

    N12 Technologies: Building an Organization and Building a Business

    By: David A. Garvin and Aldo Sesia
    N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
    Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Manufacturing Industry; Auto Industry; Bicycle Industry; Transportation Industry; United States
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    • 2025
    • Working Paper

    Blockchain-Induced Supply Chain Transparency and Firm Performance: The Role of Capacity Utilization

    By: ShinWoo Lee Lee, Jedson Pinto, Daniel Rabetti and Gil Sadka
    This study empirically investigates how blockchain adoption affects firm profitability. Employing a quasi-experimental design triggered by regulatory changes across the United States, we provide novel empirical evidence to recent theory, proposing that blockchain... View Details
    Keywords: Blockchain; Supply Chain; Technology Adoption; Profit; Governing Rules, Regulations, and Reforms; United States
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    • Research Summary

    How can General Managers Contribute to IT Success?

    US companies are currently spending approximately 5% of their revenue on information technology (IT) each year. Over half of this investment goes to IT intended to change business processes, either within a single enterprise or across several. Hovewer, 30-75% of... View Details
    • November 2019 (Revised January 2020)
    • Supplement

    Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)

    By: William C. Kirby, Billy Chan and Dawn H. Lau
    After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market: a recently opened factory in China had to find ways to reverse its financial loss and meet its... View Details
    Keywords: Cross-cultural; Foreign Investment; Government; Business and Government Relations; Globalization; Change Management; Customer Relationship Management; Innovation Strategy; Global Strategy; Leadership; Semiconductor Industry; Taiwan; China
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    • 09 Nov 2011
    • Working Paper Summaries

    CEO Bonus Plans: And How to Fix Them

    Keywords: by Kevin J. Murphy & Michael C. Jensen
    • March 2016 (Revised May 2016)
    • Case

    UFO Moviez—Gentle Disruption

    By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
    UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution... View Details
    Keywords: Film Entertainment; Information Technology; Distribution; Disruption; Growth and Development Strategy; Technology Industry; Technology Industry; India
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    • 07 Dec 2022
    • Blog Post

    2022 Climate Symposium: Tackling Climate Together

    behind the 2022 theme: "When the co-chairs and I met earlier in the summer to decide on the direction of this year's Climate Symposium, we continued to come back to the themes of intersectionality of climate View Details
    • 02 Jan 2019
    • What Do You Think?

    SUMMING UP: Do We Need an Artificial Intelligence Czar?

    judging from per capita declines in both natural and unnatural deaths worldwide. While the problem of nuclear weapons proliferation remains with us, the 21st century challenges relate to such things as space exploration and the ever-present issue of climate View Details
    Keywords: by James Heskett; Technology
    • April 2025
    • Article

    Skill Dependencies Uncover Nested Human Capital

    By: Moh Hosseinioun, Frank Neffke, Letian Zhang and Hyejin Youn
    Modern economies require increasingly diverse and specialized skills, many of which depend on the acquisition of other skills first. Here we analyse US survey data to reveal a nested structure within skill portfolios, where the direction of dependency is inferred... View Details
    Keywords: Competency and Skills; Human Capital; Personal Development and Career; Equality and Inequality; Analytics and Data Science
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    • 28 Feb 2005
    • Research & Ideas

    Amazon, eBay and the Bidding Wars

    had to be extended because a bid was made in the last 10 minutes of regularly scheduled time. Q: When is sniping a winning strategy? A: On eBay, people snipe to avoid price wars. By bidding at the last minute, they don't give others who might want to View Details
    Keywords: by Sara Grant; Technology; Technology

      Dorothy A. Leonard

      Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

      Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
      • November 2023
      • Case

      Open Source Machine Learning at Google

      By: Shane Greenstein, Martin Wattenberg, Fernanda B. Viégas, Daniel Yue and James Barnett
      Set in early 2023, the case exposes students to the challenges of managing open source software at Google. The case focuses on the challenges for Alex Spinelli, Vice President of Product Management for Core Machine Learning. He must set priorities for Google’s efforts... View Details
      Keywords: Decision Choices and Conditions; Technological Innovation; Open Source Distribution; Strategy; AI and Machine Learning; Applications and Software; Technology Industry; United States
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      • December 2012 (Revised October 2022)
      • Case

      Plastiq

      By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
      The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details
      Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems
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        Meg Rithmire

        Meg Rithmire is the James E. Robison Professor in the Business, Government, and International Economy Unit. Professor Rithmire holds a PhD in Government from Harvard University, and her primary expertise is in the comparative political economy of development with a... View Details

        Keywords: real estate
        • 06 Oct 2008
        • Research & Ideas

        Updating a Classic: Writing a Great Business Plan

        article came out, business conditions have changed. If you were writing this piece today, would you change it much? A: I don't think the world has changed materially. Successful ventures still have competent... View Details
        Keywords: by Sean Silverthorne
        • 2000
        • Book

        Merchants to Multinationals

        By: Geoffrey Jones
        This book examines the evolution of multinational trading companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries, and later engaged in foreign... View Details
        Keywords: Competency and Skills; Trade; Foreign Direct Investment; Multinational Firms and Management; Corporate Governance; Growth and Development; Human Resources; Information Management; Relationships; Corporate Strategy; Africa; Asia; Latin America
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        • 2012
        • Teaching Note

        UFIDA (F) (TN)

        By: F. Warren McFarlan, Donghong Li and Guo Jia
        As an extension of UFIDA (A-E), UFIDA (F), using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and... View Details
        Keywords: China; Strategy; China
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