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- Faculty Publications (3,842)
Show Results For
-
All HBS Web
(8,617)
- People (21)
- News (1,707)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- 2016
- Chapter
Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets
By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely...
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Keywords:
Measurement and Metrics;
Marketing Strategy;
Consumer Behavior;
Monopoly;
Television Entertainment;
Public Opinion;
Geographic Scope;
Media and Broadcasting Industry;
United States
Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
- Fast Answer
Resources for Investment Management and Financial Analysis
Gartner Offers information technology-related research, news, analysis, and trends. Mintel Reports
Consumer market studies by Mintel analysts. Passport
Market research... View Details
Consumer market studies by Mintel analysts. Passport
Market research... View Details
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
Summing Up Let's hear it for deregulation, at least its long-term effects. It's well worth the short-term disruptions and consumer confusion. That's the near-unanimous judgement of those of you responding to...
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Keywords:
by James Heskett
- 19 Jul 2016
- Working Paper Summaries
Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition
Keywords:
by Gary P. Pisano
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic...
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Keywords:
Internet and the Web;
Digital Marketing;
Innovation and Invention;
Communication Technology;
Social Media;
Advertising;
Value;
Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.
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Keywords:
Customer Value and Value Chain;
Customer Relationship Management;
Customization and Personalization;
Product Marketing;
Sales;
Marketing Strategy;
Management Analysis, Tools, and Techniques;
Consumer Products Industry
Ofek, Elie. "Customer Profitability and Lifetime Value." Harvard Business School Background Note 503-019, August 2002. (Revised November 2016.)
- 03 Jun 2010
- Working Paper Summaries
Platforms and Limits to Network Effects
- 08 Jul 2010
- Working Paper Summaries
Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance
Keywords:
by Laura Alfaro & Maggie Chen
- 24 Sep 2019
- News
Connecting Patients and Providers
prospective patients. Patients can upload their data just once and share it with any doctor on the platform who needs access. Trustedoctor also encourages digital consultations, reducing the cost and travel...
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- 17 Jan 2012
- Working Paper Summaries
Expectations, Network Effects and Platform Pricing
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
the making of the global world over the last two centuries. Individual entrepreneurs and managers invented new products and shaped consumer demand. Firms created View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
percent, up from 1 percent in 2020, making it the fastest-growing source of news consumption; half of consumers are between 16 and 24 years old. Live broadcasting. This copies a feature available on YouTube,...
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Keywords:
by John Deighton and Leora Kornfeld
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
2018 Redwood City, Stanford Business Books The Gift of Global Talent: How Migration Shapes Business, Economy & Society By: Kerr, William R. Abstract—The global race for talent is on, with countries and businesses competing for the...
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Keywords:
Dina Gerdeman
- October 19, 2021
- Article
The Facebook Trap
By: Andy Wu
Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest...
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Keywords:
Business And Society;
Mission and Purpose;
Network Effects;
Value Creation;
Corporate Accountability;
Strategy
Wu, Andy. "The Facebook Trap." Harvard Business Review Digital Articles (October 19, 2021).
- 01 Jun 2008
- News
Greed, Gullibility, and Optimism
borrowers with more guidance when it comes to managing family finances? No one would argue against better consumer education and more financial literacy for Americans, in general. But the system itself...
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- Article
The Profits of Power: Commerce and Realpolitik in Eurasia
By: Rawi Abdelal
Although the energy trade is the single most important element of nearly all European countries' relations with Russia, Europe has been divided by both worldview and practice. Why, in the face of the common challenge of dependence on imported Russian gas, have national...
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Keywords:
Performance;
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Profit;
Framework;
Corporate Strategy;
Innovation and Invention;
Policy;
Decision Choices and Conditions;
Crisis Management;
Government and Politics;
Energy Industry;
Europe;
Russia;
France;
Germany;
Italy
Abdelal, Rawi. "The Profits of Power: Commerce and Realpolitik in Eurasia." Review of International Political Economy 20, no. 3 (June 2013): 421–456.
- June 2013
- Case
Jamba Juice (A)
By: J. Bruce Harreld and Christian Karega
James White, the new CEO of Jamba Juice, has successfully averted bankruptcy and must now decide the future path for Jamba Juice, the leader in the smoothie and fresh bar industry. This two-part case presents the various strategic options White is considering. It then...
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Keywords:
Beverage Industry;
Strategy Execution;
Turnarounds;
Consumer Marketing;
Franchising;
Food Retail Franchising;
Strategy;
Leadership;
Food and Beverage Industry;
United States
Harreld, J. Bruce, and Christian Karega. "Jamba Juice (A)." Harvard Business School Case 713-536, June 2013.
- Article
The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift
By: Emily Truelove and Katherine C. Kellogg
This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power...
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Keywords:
Groups and Teams;
Conflict and Resolution;
Power and Influence;
Perception;
Behavior;
Collaborative Innovation and Invention
Truelove, Emily, and Katherine C. Kellogg. "The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift." Administrative Science Quarterly 61, no. 4 (December 2016): 662–701.
- February 2021 (Revised July 2024)
- Case
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader...
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Keywords:
Brand Management;
Alcoholic Beverages;
Beer/brewing Industry;
Brand Positioning;
Growth;
Competitive Positioning;
Consumer Products;
Beverage Industry;
Value Proposition;
Marketing;
Brands and Branding;
Competition;
Product Positioning;
Competitive Strategy;
Consumer Behavior;
Consumer Products Industry;
Consumer Products Industry;
United States
Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Case 521-073, February 2021. (Revised July 2024.)
- 07 Nov 2014
- News