Customer Value - Publications - Faculty & Research

01 Mar 2003
News

Books

Connecting the Dots by Cathleen Benko and F. Warren McFarlan Selling China by Yasheng Huang What Customers Think by Gerald Zaltman Connecting the Dots by Cathleen Benko and F. Warren McFarlan (Harvard Business School Press) A recent study... View Details

Keywords: Deborah Blagg; Publishing Industries (except Internet); Information

01 Mar 2012
News

School’s Financial Picture Brighter than Expected

School’s two main revenue generators, Executive Education and Harvard Business Publishing, led with strong revenue growth. Driven by newly launched open-enrollment courses and the first increase in custom program participation since the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

some areas of strength and key insights from our Log9 site visit. Overall, all ventures should use this framework to ensure that they have found “Product-Market-Fit”; this is even more critical in resource-constrained developing countries like India. Context + View Details

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

improving working conditions in their supply chain, creating better safety procedures, and reaping profits from products that address environmental and social problems. "Regulators and investors are asking for it, customers are... View Details

Keywords: by Dina Gerdeman; Manufacturing

Profile

Inessa Lurye

need to make, from process reforms to new team structures. HBS' overall insights on change management have helped me understand team dynamics and personal motivations, and how these play into the success of our company." Customer... View Details

01 Dec 2017
News

Enhancing Students’ Cultural Intelligence

Mexico City revealed significant cultural differences. “Colgate wanted to better understand teens’ values and opinions,” says Franklin. “One question we asked involved heroes. Almost all said their parents were their heroes because they... View Details

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

product line within Xerox. He had the support of Xerox's chief executive officer, David Kearns, for establishing the new internal structure. This structure would work much like an internal venture capital firm. Xerox would exploit Adams's skills in obtaining View Details

Keywords: by Henry Chesbrough

08 Mar 2016
First Look

March 8, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50700 How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei Abstract—When does increased service quality competition lead... View Details

Keywords: Sean Silverthorne

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

Press in 2000. Reinhardt evaluated current trends and tensions for managers, and outlined tactics that managers use to try to reconcile what at face value seem competing objectives: how to maximize shareholder View Details

Keywords: by Martha Lagace

24 Mar 2009
First Look

First Look: March 24, 2009

economies. Consistent with the presence of network effects in IFRS adoption, we find that a country is more likely to adopt IFRS if other countries in its geographical region are IFRS adopters. (No PDF is available.) Cases & Course MaterialsBasic Techniques for... View Details

Keywords: Martha Lagace

01 Dec 2017
News

Case Study: The Doctor Deficit

quality,” Heissler said. “How do we grow without diluting our main value proposition?” How they answered the question: QE Solar didn’t expand to California, focusing instead on growing with their customers... View Details

Keywords: April White

01 Oct 1999
News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

the customer like about the brand? We found that they associated the brand with quality, a sense of adventure, and a pleasant store experience. Then we did some opportunity analyses on what people wished was out there. We found a gigantic... View Details

Portrait Project

Thomas Rajan

industry one airline at a time to where value isn't just a fair ticket price or a healthy balance sheet, but where customers and employees are treated with dignity and respect as well. To lift nations to the... View Details

July 2011 (Revised January 2012)
Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld

Teaching Note for 512021. View Details

Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

Citation

Purchase

01 Apr 1998
News

New Releases

Sense & Respond Stephen P. Bradley and Richard L. Nolan, editors (Harvard Business School Press) In the Network Era - where access to and use of information technology is increasing at an ever-faster pace - the way companies interact with and respond to their View Details

20 Mar 2018
First Look

First Look at New Research and Ideas, March 20, 2018

just for African-Americans and women; they’re essential for any manager who recognizes that an organization’s diversity is its strength. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54215 The Customer May Not Always... View Details

Keywords: Sean Silverthorne

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy includes three criteria: massive... View Details

Keywords: by Peter Jacobs

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

"They are like personalities," whose strength is their consistency of quality and service. "They are the source of a reputation that customers can trust," added Jeanette Sarkisian Wagner (HBS AMP '90), vice chairman of... View Details

Keywords: by James E. Aisner

Web

Strategy Execution - Course Catalog

and more than half of the companies on the S&P 500 in 2000 no longer exist. Many of these firms had sound strategies but were unable to execute them effectively. With disruptive technologies, increasing global competition, changing View Details

01 Mar 2008
News

HBS Records an “Excellent” Year

Publishing (HBSP) together contributed more than half of the School’s revenue growth. Executive Education revenue increased by $10 million, reflecting a positive market response to the newly launched Comprehensive Leadership Programs and expanded offerings in View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Publications