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  • All HBS Web  (3,491)
    • People  (5)
    • News  (793)
    • Research  (2,188)
    • Events  (7)
    • Multimedia  (38)
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  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details
Keywords: by Carmen Nobel; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage
  • 01 Apr 2024
  • In Practice

Navigating the Mood of Customers Weary of Price Hikes

ticking up again as recently as February. How should companies navigate the mood of shoppers, who remain cautious after being squeezed over the past two years, particularly in areas like food and housing?... View Details
Keywords: by Rachel Layne; Retail; Consumer Products
  • Research Summary

Overview

I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: food; food; food; food; food; food; food; food; food
    • January 2015
    • Case

    Eataly: Reimagining the Grocery Store

    By: Sunil Gupta, Michela Addis and Ruth Page
    Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
    Keywords: Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Customers; Entrepreneurship; Food; Marketing; Food and Beverage Industry; Food and Beverage Industry; Europe; Asia; North and Central America
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    Gupta, Sunil, Michela Addis, and Ruth Page. "Eataly: Reimagining the Grocery Store." Harvard Business School Multimedia/Video Case 515-708, January 2015.
    • Web

    Accounting & Management - Faculty & Research

    Competitive Strategy ; Competitive Advantage ; Expansion ; Food and Beverage Industry ; Saudi Arabia Citation Educators Related Palepu, Krishna G., View Details
    • September 2013 (Revised April 2014)
    • Case

    Trader Joe's

    By: David L. Ager and Michael A. Roberto
    Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer... View Details
    Keywords: Core Competencies; Growth Strategy; Strategic Positioning; Industry Analysis; Competitive Strategy; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States
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    Ager, David L., and Michael A. Roberto. "Trader Joe's." Harvard Business School Case 714-419, September 2013. (Revised April 2014.)
    • 09 Dec 2002
    • Research & Ideas

    Unilever—A Case Study

    1950s, Unilever manufactured convenience foods, such as frozen foods and soup, ice cream, meat products, and tea and other drinks. It... View Details
    Keywords: by Geoffrey Jones; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage
    • February 2018 (Revised March 2019)
    • Case

    Sandlands Vineyards

    By: Benjamin C. Esty and Gregory Saldutte
    Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
    Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Five Forces Framework; Food and Beverage Industry; Food and Beverage Industry; United States; California; Napa Valley
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    Esty, Benjamin C., and Gregory Saldutte. "Sandlands Vineyards." Harvard Business School Case 718-438, February 2018. (Revised March 2019.)
    • December 2019
    • Article

    Costly Concessions: An Empirical Framework for Matching with Imperfectly Transferable Utility

    By: Alfred Galichon, Scott Duke Kominers and Simon Weber
    We introduce an empirical framework for models of matching with imperfectly transferable utility and unobserved heterogeneity in tastes. Our framework allows us to characterize matching equilibrium in a flexible way that includes as special cases the classic fully- and... View Details
    Keywords: Sorting; Matching; Marriage Market; Intrahousehold Allocation; Imperfectly Transferable Utility; Marketplace Matching; Mathematical Methods
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    Galichon, Alfred, Scott Duke Kominers, and Simon Weber. "Costly Concessions: An Empirical Framework for Matching with Imperfectly Transferable Utility." Journal of Political Economy 127, no. 6 (December 2019): 2875–2925.
    • 14 Jan 2019
    • Op-Ed

    These 4 CEOs Created a New Standard of Leadership

    how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar View Details
    Keywords: by Bill George; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage
    • 21 Jul 2009
    • First Look

    First Look: July 21

      Working PapersIn Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-Benefit Analysis Authors:Max H. Bazerman and Joshua D. Greene Abstract Bennis, Medin, and Bartels (2009) have... View Details
    Keywords: Martha Lagace
    • 10 Feb 2015
    • First Look

    First Look: February 10

      Publications February 2015 RAND Journal of Economics Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design By: Boudreau, Kevin J., Karim R. Lakhani,... View Details
    Keywords: Sean Silverthorne
    • 01 Mar 2024
    • News

    Case Study: Testing the Waters

    ready-to-drink (RTD) option to compete with Gatorade and BodyArmor. “We know that the market for RTD is at least 10 times bigger, but the challenge is that beverages won’t work well online due to high... View Details
    Keywords: Jen McFarland Flint; Food and Beverage Stores; Food and Beverage Stores
    • October 2010 (Revised November 2010)
    • Case

    YES BANK: Mainstreaming Development into Indian Banking

    By: Michael Chu and Namrata Arora
    YES BANK, founded in 2003 and highly successful, has consistently been profitable meeting the Indian government's Priority Sector Lending (PSL) requirements, unlike virtually all other private sector banks, which view PSL activity as a necessary but loss-making part of... View Details
    Keywords: Development Economics; Private Equity; Microfinance; Investment; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Environmental Sustainability; Expansion; Banking Industry; India
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    Chu, Michael, and Namrata Arora. "YES BANK: Mainstreaming Development into Indian Banking." Harvard Business School Case 311-063, October 2010. (Revised November 2010.)
    • Program

    Agribusiness Seminar

    Summary Climate extremes, economic shifts, geopolitical conflict, environmental constraints, new technologies, regulatory changes, consumer expectations—these and many other forces are creating pressures, uncertainties, View Details
    Keywords: Agriculture; Agriculture
    • 11 Apr 2023
    • Op-Ed

    The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

    additional changes three months in. Don’t let perfection be the enemy of progress. Signal your values. You might see mountains of food go to waste at your welcome receptions and decide that all View Details
    Keywords: by John Quelch
    • 2021
    • Working Paper

    Being the Boss: Gig Workers' Value of Flexible Work

    By: Laura Katsnelson and Felix Oberholzer-Gee
    Workers who join the gig economy face a challenging trade-off. Gig work provides worktime flexibility and a sense of being one’s own boss, but gig workers forgo certain protections that employees enjoy. In this paper, we study the work patterns of a large sample of... View Details
    Keywords: Gig Workers; Flexible Work Arrangements; Worker Welfare; Labor; Governing Rules, Regulations, and Reforms
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    Katsnelson, Laura, and Felix Oberholzer-Gee. "Being the Boss: Gig Workers' Value of Flexible Work." Harvard Business School Working Paper, No. 21-124, May 2021.
    • 10 Feb 2009
    • First Look

    First Look: February 10, 2009

    b01/en/common/item_detail.jhtml?id=809095 GLOBALGAP: Food Safety and Private Standards Harvard Business School Case 509-004 In response to new laws governing liability and... View Details
    Keywords: Martha Lagace

      Rosabeth M. Kanter

      Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

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