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  • February 2018 (Revised October 2019)
  • Technical Note

The Art and Science of Brand Valuation

By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
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  • October 2014 (Revised August 2018)
  • Case

Caesars Entertainment

By: Janice H. Hammond and Aldo Sesia
This case describes the introduction of a regression analysis model for forecasting guest arrivals to Caesars Palace hotel in Las Vegas, Nevada. The company will use the forecast to staff the front desk in the hotel. The staff is unionized and the company has little... View Details
Keywords: Forecasting; Staffing; Gaming; Gaming Industry; Hotel Industry; Decision Making; Forecasting and Prediction; Human Resources; Selection and Staffing; Entertainment; Games, Gaming, and Gambling; Operations; Service Delivery; Service Operations; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Las Vegas
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  • April 2023 (Revised July 2023)
  • Case

Fermenting Accounting Problems at Vermont Kombucha Corp.

By: Tatiana Sandino and Marshal Herrmann
Founded in 2005, Vermont Kombucha Corp. (V-Ko) was an early mover in the fledgling U.S. market for kombucha, a drink brewed for its health benefits. Early on, the company captured more than 90% of market share. Under the leadership of its founder and CEO, Joe Williams,... View Details
Keywords: Going Public; Business Model; Financial Reporting; Ethics; Corporate Governance; Stock Shares; Food and Beverage Industry
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  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

seems to support this logic. First, consumers themselves report a greater sensitivity (or awareness) of price than of quantity. Second, in tracking the sale of snack foods we found that consumers reacted greatly to periodic changes in... View Details
Keywords: by Manda Salls
  • 06 Dec 2017
  • What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

it has acquired Whole Foods, the market value of US big name retailers selling foods immediately drops 10 to 20 percent. The exchange of information and news, fake or fact, among large segments of the world’s population is controlled by... View Details
Keywords: by James Heskett; Technology; Web Services
  • August 2016 (Revised July 2017)
  • Case

Diageo and Mey Icki: Turkish Delight or Turkish Hangover?

By: Dante Roscini and Gamze Yucaoglu
In September 2013, two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage, raki, Diageo, the world’s leading premium drinks company, was concerned about new... View Details
Keywords: Foreign Direct Investment; Emerging Markets; Government Legislation; Taxation; Valuation; Business and Government Relations; Government and Politics; Risk Management; Food and Beverage Industry; Food and Beverage Industry; Middle East; Turkey
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  • 01 Jan 2011
  • News

Karen Gordon Mills, MBA 1977

Administrator, US Small Business Administration Download Mills profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1953 Born, Boston, Massachusetts 1977 Joins General Foods 1981 Joins McKinsey & Company 1983 Joins E.S.... View Details
  • December 2018 (Revised December 2019)
  • Case

Commonwealth Joe Coffee Roasters

By: Alexander MacKay and Ramon Casadesus-Masanell
At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they... View Details
Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry
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  • 01 Dec 2022
  • News

Full Court Press

Dakar, Senegal, and Giza, Egypt, and observing the impact inside and outside the stadiums. “Just this season, we have engaged more than a hundred local vendors, entrepreneurs, and freelancers,” covering everything from uniform production to View Details
Keywords: Dan Morrell
  • 31 Jan 2014
  • News

Body, Heal Thyself

the challenges?'" The answer to that question was Peter Barton Hutt, former chief counsel for the FDA and an expert on food and drug law, so they recruited him to join the board. Moderna is now winning over some very big supporters. In... View Details
Keywords: Maureen Harmon; biotech; Health, Social Assistance; Scientific Research and Development Services
  • 12 Jun 2018
  • Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

Papanikolaou, Kellogg School of Management. On balance, novel drugs with unproven chemical formulas are riskier to pursue because they are less likely to win approval from the US Food and Drug Administration. These drug candidates, which... View Details
Keywords: by Rachel Layne; Health; Pharmaceutical
  • December 2022
  • Case

Mission Produce in 2022

By: Forest Reinhardt, Jose B. Alvarez and Natalie Kindred
Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and distribution network and $892 million in 2021 sales. Barnard had been influential in the global avocado trade’s... View Details
Keywords: Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; California; Peru; Guatemala; Colombia; Mexico; Chile
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  • Web

Effects of Climate Change - Business & Environment

or adapting to climate change at the local, state, federal, and international levels Transform the sources of energy we rely on, how and where we grow food , the modes of transportation we use, the infrastructure of cities , and the... View Details
  • September 1983 (Revised December 1985)
  • Case

Dunkin' Donuts (C): Growth Strategy

By: Hirotaka Takeuchi
Dunkin' Donuts franchises and operates retail donut shops for take-home and in-shop consumption. Looks at three growth alternatives: 1) More shops (owned or franchised); 2) A broader product line; and 3) More advertising. Raises important issues related to franchise... View Details
Keywords: Advertising; Growth and Development Strategy; Growth Management; Brands and Branding; Logistics; Franchise Ownership; Relationships; Food and Beverage Industry; Food and Beverage Industry
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  • January 2024 (Revised July 2024)
  • Case

CloudEats: Revolutionizing the Cloud Kitchen in Southeast Asia

By: Paul A. Gompers and Adina Wong
Philippines-headquartered cloud kitchen CloudEats harbored the ambition of becoming the largest cloud kitchen in Southeast Asia, but it was considering several strategic paths forward. View Details
Keywords: Technological Innovation; E-commerce; Disruptive Innovation; Growth and Development Strategy; Expansion; Competitive Advantage; Food and Beverage Industry; Philippines; Southeast Asia
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  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
  • 2009
  • Simulation

Finance Simulation: M&A in Wine Country: No. 3289.

By: Timothy A. Luehrman and W. Carl Kester
In this simulation, students play the role of CEO at one of three publicly-traded wine producers: Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities among the three companies and then determines reservation... View Details
Keywords: Mergers and Acquisitions; Negotiation; Valuation; Value Creation; Food and Beverage Industry; Food and Beverage Industry
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  • September 2013
  • Teaching Note

Trader Joe's

By: David L. Ager and Michael A. Roberto
Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer... View Details
Keywords: Comparative Advantage; Core Competencies; Growth Strategy; Strategic Positioning; Industry Analysis; Competitive Strategy; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States
Related
  • January 2024
  • Case

Vibrant Health

By: Henry McGee and Sarah Mehta
This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023,... View Details
Keywords: Business Ventures; Race; Entrepreneurship; Nutrition; Ownership; Business Strategy; Growth and Development Strategy; Leadership; Sales; Food and Beverage Industry; Food and Beverage Industry; Eastern United States
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  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

rituals into various categories: Date or leisure activity: This was the most common type of ritual, with 63 percent of respondents engaging in them. Study participants reported things like: "Every Friday night we make popcorn and watch a movie together."" Or, "We drink... View Details
Keywords: by Dina Gerdeman