Publications

March 2014 (Revised May 2014)
Teaching Note

Demarketing Soda in New York City

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details

06 Oct 2023
Blog Post

Short Intensive Programs 2024 Preview: From Climate Change to Formula 1

interested in startups. The format is ideal for bringing in guest speakers–last year Kim Kardashian stopped in for a surprise visit to discuss her SKIMS line in Moving Beyond DTC. Co-taught by Professors Ayelet Israeli and Len Schlesinger... View Details

07 Apr 2009
First Look

First Look: April 7, 2009

for Competitive Advantage, edited by Jeffrey Word. John Wiley, forthcoming Abstract In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the... View Details

Keywords: Martha Lagace

June 1995 (Revised June 1995)
Case

Ernst & Young United Kingdom (A)

By: John J. Gabarro and Samantha Graff

Intended to be a robust example of the challenges encountered during the early stages of a large-scale organizational transformation effort in a professional service firm. Describes a massive change program initiated and led by the new managing partner along with a... View Details

Keywords: Restructuring; Change Management; Leading Change; Management Teams; Organizational Change and Adaptation; Problems and Challenges; United Kingdom; London

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Web

After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade

Related Collections Site Credits I must say the Comprador has come out like a brick. I can count upon . . . certain $23,000. — Albert Heard to John Heard, Hong Kong, February 28, 1863 22 After the Opium War: Treaty Ports and Compradors... View Details

Blog

The Harvard Business School Faculty Summer Reader 2023

Book of Living and Dying. In my Catholic tradition, I am finally reading Dark Night of the Soul by St. John of the Cross, a 16th-century Spanish mystic. It is a poem that comments on how our spirits are... View Details

Web

Globalization - Faculty & Research

China Citation Educators Purchase Related Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A) (Abridged)." Harvard Business School Case 425-067, February 2025. More Publications Faculty Geoffrey G. Jones Christopher A. Bartlett Tarun... View Details

March 2014
Teaching Note

E-Cigarettes: Marketing Versus Public Health

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

11 Sep 2008
News

9/11 victims recalled as names, not numbers

August 2009
Article

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: John Beshears and Katherine L. Milkman

We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details

Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry

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Winners & Runners-Up | New Venture Competition

Enterprise Track, 2024 New Venture Competition video Play Video duration: 1:32 2024 New Venture Competition Runner-Up, Social Enterprise Track: Trans Health HQ Trans Health HQ is a tool built by the trans community that addresses... View Details

May 20, 2016
Comment

World Health Organization Lacks Leadership to Combat Pandemics

When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details

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Morgan Hall | About

Morgan Hall Morgan Hall was made possible by George F. Baker and is named in honor of his good friend and iconic figure in US business, John Pierpont Morgan. Completed in 1927, Morgan Hall was one of the... View Details

20 May 2014
First Look

First Look: May 20

(inflows minus outflows of private capital) are positively correlated with countries' productivity growth; (2) net sovereign debt flows (government borrowing minus reserves) are negatively correlated with growth only if net public debt is financed View Details

Keywords: Sean Silverthorne

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

Educators

Article

Nudging: Progress to Date and Future Directions

By: John Beshears and Harry Kosowsky

Nudges influence behavior by changing the environment in which decisions are made, without restricting the menu of options and without altering financial incentives. This paper assesses past empirical research on nudging and provides recommendations for future work in... View Details

Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; Behavior; Change; Situation or Environment; Decision Choices and Conditions; Decision Making

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June 2017
Case

Magellan Boatworks

By: John A. Quelch and James T. Kindley

Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details

Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management

Educators

September 1993 (Revised June 2009)
Case

Mary Kay Cosmetics: Asian Market Entry (A)

In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details

Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia

Educators