Publications

Article

When Dreaming Is Believing: The (Motivated) Interpretation of Dreams

By: Carey K. Morewedge and Michael I. Norton

This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details

Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives

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March 2022 (Revised March 2024)
Case

DaVita Responds to COVID

By: Susanna Gallani and David Lane

Early in August 2021, DaVita CEO Javier Rodriguez was assessing the ongoing impact of the COVID-19 pandemic on his firm, which provided life-sustaining kidney dialysis to roughly 240,000 people. Effective infection control practices and information sharing had ensured... View Details

Keywords: COVID-19 Pandemic; Change Management; Communication; Talent and Talent Management; Fairness; Values and Beliefs; Corporate Accountability; Health Care and Treatment; Health Pandemics; Human Resources; Employee Relationship Management; Retention; Wages; Working Conditions; Leadership Style; Crisis Management; Organizational Culture; Health Industry; United States

27 Sep 2004
Research & Ideas

IBM Finds Profit in Diversity

which executive leadership is often ineffectual. Executives' espoused beliefs are frequently inconsistent with their behavior, and they typically underestimate how much the corporation really needs to change to achieve its diversity... View Details

Keywords: by David A. Thomas

01 Jun 2020
News

Unleashed

reinforced the company’s shared basic assumptions, including the belief that everyone, at every level, was in service to JetBlue passengers. The most important assumption he surfaced—a somewhat radical idea at the time—was that customers... View Details

Keywords: Jen McFarland Flint

01 Mar 2008
News

One-on-One with Jim Breyer

conclusion, given the nature of the kinds of investments we make where we focus very specifically by industry. We try to take a very proactive, analytical, prepared-mind view of where the opportunities are. The international markets have always been very important for... View Details

Keywords: Roger Thompson; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

01 Jun 2003
News

Books

the lengthy rehearsals leading up to a production of Tennessee Williams’s classic play A Streetcar Named Desire. Austin and Devin then draw parallels to the ways in which path-breaking companies, such as Sun Microsystems, promote innovative activity in business.... View Details

Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Information

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

program. Conventional wisdom has it that it is difficult for retailers to offer differentiated services or levels of prestige to their different levels of customer loyalty. The belief that loyalty programs lacking explicit tiered reward... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

01 Jul 2002
Research & Ideas

What it Takes to Lead Through Turmoil

curiosity. The emphasis is on learning and discussion, less on making decisions. They set up executive programs, task teams, and scenario rehearsals, all with an eye toward evaluating the new environment. In phase two, leaders question their own View Details

Keywords: by Sean Silverthorne

May 2017 (Revised April 2020)
Case

Raj Kapoor: The Socialist Showman

By: Geoffrey Jones and Snigdha Sur

This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in... View Details

Keywords: Film Entertainment; History; Personal Development and Career; Social Issues; Gender; Problems and Challenges; Values and Beliefs; Motion Pictures and Video Industry; India; Soviet Union

February 2016 (Revised September 2017)
Case

Scaling Well by Doing Good: Motivating Talent at b.good

By: Francesca Gino, Paul Green Jr. and Bradley Staats

Boston-based fast-casual chain b.good was founded on the idea of healthy food, sourced locally, and prepared in-store. The founders had built a value-based business and worked hard to cultivate a sense of family—among employees, customers, and suppliers. In 2015, they... View Details

Keywords: Motivation; Values; Corporate Culture; Growth Strategy; Motivation and Incentives; Values and Beliefs; Growth Management; Organizational Culture; Growth and Development Strategy; Service Industry; Food and Beverage Industry; New England

02 Jun 2020
News

I Cannot Remain Silent

Keywords: Mike Mullen

18 Dec 2012
First Look

First Look: December 18

professional service firm reshaped its activities and beliefs over nearly two decades as it adapted to shifts in the social discourse regarding gender and work. Analyzing archival data from the firm over eighteen years and representations... View Details

Keywords: Carmen Nobel

17 Jan 2012
First Look

First Look: January 17

specifically express interest in a suitable product are more likely to receive an appropriate recommendation, though most still receive bad advice. Agents cater to the beliefs of uninformed consumers, even when those View Details

Keywords: Sean Silverthorne

December 1994 (Revised October 2009)
Case

AES Honeycomb (A)

By: Lynn S. Paine and Sarah C. Mavrinac

Senior managers of the AES Corp., an independent power producer, must decide whether to drop the company's emphasis on corporate values and revamp organizational controls as advised by investment analysts and outside counsel. The company is recovering from an incident... View Details

Keywords: Crime and Corruption; Energy Generation; Values and Beliefs; Corporate Governance; Governance Controls; Crisis Management; Organizational Structure; Environmental Sustainability; Energy Industry; United States

July 1984 (Revised September 1986)
Case

Daewoo Group

By: Francis Aguilar

Focuses on the entrepreneurship of Chairman Kim Woo-Choong of Daewoo Group which became one of the 4 major group companies in Korea in just 17 years. The group's overall strategies are explored in conjunction with the evolution of Korea's industrial policies. The case... View Details

Keywords: Joint Ventures; Entrepreneurship; Values and Beliefs; Policy; Government and Politics; Business or Company Management; Business and Government Relations; Business Strategy; South Korea; United States