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  • All HBS Web  (1,931)
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    • Multimedia  (26)
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← Page 64 of 1,931 Results →
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
Keywords: by John A. Quelch; Advertising; Advertising
  • 09 Jan 2014
  • Research & Ideas

Excerpt: ’Fortune Tellers’

and pointed to the future. These had various names, such as Babson's Composite Plot and the Harvard Economic Service's Index of General Business Conditions. Forecasters also devoted time to sales and marketing. Successful forecasting agencies developed ways to publish,... View Details
Keywords: by Walter A. Friedman

    Henry J. Heinz

    Heinz, who started peddling his homegrown produce when he was 8, entered the twentieth century as the nation’s largest producer of pickles, vinegar, ketchup and mustard. He was considered an advertising and merchandising genius and... View Details
    Keywords: Food & Tobacco
    • spring 1981
    • Article

    From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938

    By: R. S. Tedlow
    Keywords: Competition; Change; Governing Rules, Regulations, and Reforms; Advertising
    Citation
    Find at Harvard
    Related
    Tedlow, R. S. "From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938." Business History Review 55, no. 1 (spring 1981).

      Catherine T. Clark

      Purchasing a wheat bread recipe from a local Wisconsin baker, Clark went on to build a very successful upscale bakery business. Through the formation of Brownberry Ovens, Clark developed a regional distribution network for her products. She expanded the business... View Details
      Keywords: Food & Tobacco
      • May 30, 2019
      • Article

      Twitter Is Showing More Ads Instead of Better Ideas

      By: Scott Duke Kominers
      A social media company that doesn’t know much about its users needs to work harder on its business model. View Details
      Keywords: Twitter; Business Model; Advertising; Strategy; Social Media
      Citation
      Read Now
      Related
      Kominers, Scott Duke. "Twitter Is Showing More Ads Instead of Better Ideas." Bloomberg Opinion (May 30, 2019).

        Samuel C. Johnson II

        Taking the helm of the family business in 1966, Johnson began a diversification plan to lessen the company’s exposure to the introduction of “no-wax” floors. He aggressively moved the company into the personal care field and developed a new line of recreational... View Details
        Keywords: Personal Care & Home Products
        • June 2010
        • Teaching Note

        Diamond Foods (TN)

        By: David E. Bell, Natalie Kindred and Mary Louise Shelman
        Teaching Note for 510013.. View Details
        Keywords: Cooperative Ownership; Transformation; Advertising Campaigns; Corporate Strategy; Product; Organizational Culture; Food and Beverage Industry
        Citation
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        Bell, David E., Natalie Kindred, and Mary Louise Shelman. "Diamond Foods (TN)." Harvard Business School Teaching Note 510-067, June 2010.
        • August 2008
        • Teaching Note

        Go Red for Women: Raising Heart Health Awareness (TN)

        By: V. Kasturi Rangan and Marie Madelene Bell
        Teaching Note for [507026]. View Details
        Keywords: Corporate Strategy; Financing and Loans; Risk and Uncertainty; Advertising Campaigns; Health Care and Treatment; Health Industry
        Citation
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        Rangan, V. Kasturi, and Marie Madelene Bell. "Go Red for Women: Raising Heart Health Awareness (TN)." Harvard Business School Teaching Note 509-017, August 2008.
        • Teaching Interest

        Overview

        By: Nancy F. Koehn
        My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details
        Keywords: History Of Leadership; Effective Leadership In Turbulent Times; Crisis Management; Change Management; Entrepreneurship; History; Advertising Industry; Advertising Industry; United States; Europe
        • December 2010
        • Supplement

        Ad Classification at Right Media — pre-class slides — supplement

        By: Benjamin Edelman
        Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
        Keywords: Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media; Advertising Industry; Advertising Industry
        Citation
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        Related
        Edelman, Benjamin. "Ad Classification at Right Media — pre-class slides — supplement." Harvard Business School PowerPoint Supplement 911-037, December 2010.

          James A. Gray, Jr.

          Through his advertising efforts, Gray was able to return Camel to its position as the best selling cigarette brand. In 1939, Gray greatly improved R. J. Reynolds’ leaf operations by installing vacuum conditioners, which eliminated the use... View Details
          Keywords: Food & Tobacco
          • 21 May 2007
          • Research & Ideas

          Fixing the Marketing-CEO Disconnect

          operations where there are established techniques in inventory management and reengineering, there are no obvious and permanent cost-cutting results to be gained through marketing, short of simply slashing the advertising budget. In... View Details
          Keywords: by Sean Silverthorne
          • 01 Oct 2018
          • News

          Advancing Opportunities for Others

          the whisper network, meaning we just put it out in our own networks. We didn't advertise on the web. We didn't advertise on TV. We just told people this is what we're doing. In two weeks, we had 100... View Details
          Keywords: Finance
          • 30 Jul 2024
          • News

          Reddit’s Rise

          Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details

            Rose M. Knox

            Knox built the largest gelatin distribution company in the U.S. After her husband’s death, Knox directed advertising to women, published recipes and financed constant research on gelatin usage. Through diversification efforts, Knox... View Details
            Keywords: Food & Tobacco
            • 12 Aug 2014
            • First Look

            First Look: August 12

            2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:... View Details
            Keywords: Sean Silverthorne

              King C. Gillette

              Gillette invented the safety razor, creating a new U.S. industry. In 1903, Gillette sold 51 of his razors and 168 blades. He increased these numbers dramatically so that by the end of the next year, he had sold 90,000 razors and 12.4 million blades. Gillette grew his... View Details
              Keywords: Personal Care & Home Products
              • September 1991 (Revised December 1991)
              • Case

              G. Heileman Brewing Co. (A): Power Failure At PowerMaster

              By: Stephen A. Greyser
              In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
              Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
              Citation
              Educators
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              Related
              Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
              • 26 Feb 2013
              • First Look

              First Look: Feb. 26

              Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
              Keywords: Sean Silverthorne
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